1 TERM PAPER REPORT SUBMITTED TOWARDS THE PARTIAL FULFILMENT OF POST GRADUATE DEGREE IN INTERNATIONAL BUSINESS COMPARATIVE ANALYSIS OF MCDONALDS AND KFC SUBMITTED BY YASMITA HOTA-A1802010291 VARUN SHARMA-A1802010058 Section-F 2 TABLE OF CONTENTS CHAPTER SUBJECT NO. PAGE NO. 1 Executive Summary 3 2 Introduction 4 a. Objectives 5 3 Company Profile 6 4 Survey Analysis 31 5 Conclusions and Recommendations 33 6 Bibliography
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KENTUCKY FRIED CHICKEN (KFC) IN INDIA. BACKGROUND OF (KFC):- KFC was founded by Harland Sanders (Sanders) in the early 1930s‚ when he started cooking and serving food for hungry travelers who stopped by his service station in Corbin‚ Kentucky‚ US. He did not own a restaurant then‚ but served people on his own dining table in the living quarters of his service station. His chicken delicacies became popular and people started coming just for food. Kentucky Fried Chicken was born. Soon
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ingredient) than allowed by the Indian Prevention of Food Adulteration Act‚1954 (IPFAA) (Ray‚ Ashis‚ 1995). According to the IPFAA ‚ fast food restaurants can only contain maximum 1 percent of MSG as a seasoning of the food. Therefore‚ the KFC’s chicken being
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founded and also known as Kentucky Fried Chicken‚ is a chain of fast food restaurants based in Louisville‚ Kentucky‚ in the United States. KFC has been a brand and operating segment‚ termed a concept[2] of Yum! Brands since 1997 when that company was spun off from PepsiCo as Tricon Global Restaurants Inc. KFC primarily sells chicken pieces‚ wraps‚ salads and sandwiches. While its primary focus is fried chicken‚ KFC also offers a line of grilled and roasted chicken products‚ side dishes and desserts
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Description of KFC Kentucky Fried Chicken‚ which is widely referred to as KFC‚ is a fast food restaurant from America that is specialised in fried chicken [1]. It was founded by Colonel Harland Sanders‚ an entrepreneur who started his business by selling fried chicken from his restaurant on the roadside in Kentucky in 1930 when he took over a Shell Garage. He was born in 1890 outside Indiana near Kentucky [2] and died in 1980‚ 10 years after he sold the company to a food and drinks corporation [4]
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Web 1985 U.S. Dist. Lexis 14766 The Kentucky Fried Chicken Corporation (KFC) is the franchisor of KFC restaurants. KFC’s registered trademarks and service marks include “Kentucky Fried Chicken‚” “It’s Finger Lickin’ Good‚” and the portrait of Colonel Harlan Sanders. KFC grants licenses to its franchisees to use these marks in connection with the preparations and sale of “Original Recipe Kentucky Fried Chicken.” Original Recipe Kentucky Fried Chicken‚ which is sold only by KFC franchisees‚ is prepared
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Fried Green Tomatoes Rebecca Collins Dr. Cunningham ENG 225 July 16‚ 2012 Fried Green Tomatoes I chose to critique the film Fried Green Tomatoes. I wanted to show that this film is about two friendships between four women that prove that when you find that person that is your best friend‚ you find the best in yourself. This film was released in 1991. It was based on the book‚ Fried Green Tomatoes at the Whistle Stop Café by Fanny Flagg. Ms. Flagg was also the one who wrote the
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Now a day‚ the food choice of the people of Bangladesh is changing. Today people like fast food a lot. Whenever we talk about fast food‚ the first choice that comes to our mind is KFC. KFC is known for its uniqueness in fried chicken. They use a secret recipe to make their chicken tasty and crispy. Their employees are not allowed to share their recipe with anyone. And they have to maintain a specific quality in their food. So they offer hygienic food to their customers. As a result they have been
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History of Kentucky Fried Chicken: In 1930 Harland sanders opened a small restaurant called “Sanders court and Cafe”. In 1936 was made honorary Kentucky Colonel in recognition of his contribution to the state’s cuisine. In 1940 the secret recipe of 11 herbs and spices were born. In 1957 Kentucky fried Chicken used to be sold in buckets. In1966 The Kentucky Fried Chicken Corporation goes public. In 2002 the tricon global Restaurant Inc which owned KFC changed its name to YUM! Brands.INC In
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Kentucky Fried Chicken Prepared by: Meaghan Jordan Date: 13 May 2010 ------------------------------------------------- CCT 667: Contemporary Corporate Communications ------------------------------------------------- Professor A. Hoffman I. Executive Summary As outside council to Kentucky Fried Chicken‚ a Yum! Brands company‚ I was asked to consult on the branding crisis plaguing the popular fast food chains in the United States market. The public identity of Kentucky Fried Chicken
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