CSR COMMUNICATION IN THE PHARMACEUTICAL INDUSTRY AN ANALYSIS OF THE WEBSITES OF THREE PHARMACEUTICAL WHOLESALERS MASTER THESIS Author: José Javier Levrino (JL82847) Supervisor: Anne Ellerup Nielsen MA in Corporate Communication Århus‚ Denmark. August 2010 CSR COMMUNICATION IN THE PHARMACEUTICAL INDUSTRY José Javier Levrino Table of contents Abstract 1. Introduction 1.1 Motivation 1.2 Problem statement 1.3 Delimitation 1.4 Methodology 1.4.1 1.4.2 1.4.3 1.4.4 Scientific paradigm: hermeneutics
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Ethics and corporate Social responsibility:- Ethics is defined as what is right and what is wrong. Every business should behave ethically. The moral principles that guide the way a business behaves are business Ethics. Ethics are moral guidelines to people or to an organisation which govern good behaviour. So behaving ethically is doing what is morally right. Doing an ethical business may always be not profitable but it will be more beneficial to company and the people involved in company as well
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Contemporary Science The effect of CSR initiatives on customer loyalty in the airline industry ROMAN ASATRYAN Department of Economics Tomas Bata University in Zlin Mostní 5139‚ 76001‚ Zlín CZECH REPUBLIC romankempo2002@yahoo.com Abstract: - Customer loyalty is one of the most essential consumers behaviours that firms endeavor to influence through the use of Corporate Social Responsibility (CSR) as a marketing tool. Over the years‚ researchers have studied the impact of CSR in direct relationship to customer
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What is CSR? To what extent is there a business case for CSR? In recent years‚ increasing number of customers and businessmen start to concern about the ethical issues in businesses. Although the main purpose of business is to make profits‚ the social influence of it also appears to be focused by a large proportion of customers and businessmen. Corporate social responsibility (CSR)‚ which is closely connected with this concentration‚ was put forward in 1953 with the meaning of interacting social
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required nor do many business owners believe social responsibility is able to increase the company’s revenue stream and profitability. These beliefs could not be further from the truth. As social awareness becomes an ever increasing issue for the general public‚ companies that embrace corporate social responsibility have shown massive gains in terms of trust‚ brand authority‚ and even revenue. As I write this‚ the NFL is embroiled in a debate over whether it is doing enough to take action against
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Subjects English (Précis & Composition) English Essay General Knowledge (a) Current Affairs 100 (b) Every Day Science 100 (c) Pakistan Affairs 100 Islamiat Viva Voce Total Maximum Marks 100 100 300 100 300 900 600 120 4 5 Qualifying marks in the aggregate of written papers: Qualifying marks in the Viva Voce: The non-Muslim candidates will have the option to take Islamiat as a compulsory subject or otherwise Pakistan Affairs (General Knowledge PaperIII) will be treated of 200 marks and
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Starbucks Corporate Social Responsibility By: Allisen Brennan September 2012 Table of Contents Non Discriminatory Hiring‚ Promotion‚ & Retention Practices 3 Accessibility 3 Environmental Issues 3 Recycling 3 Green Stores 4 Energy & Water Consumption 4 Customer Relationships 4 Community Service & Investments 4 Youth Action 5 Supplier Relationships 5 Farmer Support 5 Coffee and Tea Growing Communities 5 Non Discriminatory Hiring‚ Promotion
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Corporate Social Responsibility is about how companies manage the business processes to produce an overall positive impact on society. Also you could say that it is a company’s sense of responsibility towards the community and environment in which it operates. Nestlé believes that for a company to be successful in the long term and create value for its shareholders‚ it must also create value for society. At Nestlé this begins with the creation of superior long term value for shareholders by offering
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Religion It is one of the oldest foundations of ethical standards. Religion wields varying influences across various sects of people. It is believed that ethics is a manifestation of the divine and so it draws a line between the good and the bad in the society. Depending upon the degree of religious influence we have different sects of people; we have sects‚ those who are referred to as orthodox or fundamentalists and those who are called as moderates. Needless to mention‚ religion exerts itself
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Corporate Social Responsibility of Google Corporation There are a lot of multinational companies in the world that get the high score for corporate social responsibility. Among of them is Google Corporation. Jacquelline Fuller‚ director of Google says: “At Google we are big believers in the power of technology. Giving back is a huge part of what motivates us as a company‚ and as individuals” In China‚ the company has been opening a national wide competition called "Google China Social Innovation
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