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    Caterpillar Inc.--Early 1990s The assessment of opportunities and threats is the foundation upon which planners develop strategies. The Caterpillar case illustrates some of the problems associated with the identification of opportunities and threats‚ especially in a situation where previous successes are notable. Attempting to pattern long-term growth on the basis of previously valid assumptions is one of the classic dilemmas facing the strategic planner whether in consumer or organizational markets

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    Case 1 Handstar Inc

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    Handstar Inc. Handstar Inc. was created a little over four years ago by two college roommates to develop software applications for handheld computing devices. It has since grown to ten employees with annual sales approaching $1.5 million. Handstar’s original product was an expense report application that allowed users to record expenses on their handheld computers and then import these expenses into a spreadsheet that then create an expense report in one of five standard formats. Based on the success

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    Harvard Referencing Guide

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    Harvard  Referencing    Hetal Patel‚ Student Support Officer  in conjunction with   Emily Shields‚ Padma Inala & Nicola  Beck‚ Subject Librarians  August 2012      ACKNOWLEDGEMENTS   In constructing this guide‚ a number of  handbooks from various institutions were  consulted.  Permission to use information from  these institutes has been granted.  The authors  would like to thank and acknowledge the  following institutes:  David Rudd – University of Bolton  Geoffrey Ward – University of Essex 

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    House of Cards

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    which you cannot do your job fairly because you will be affected by the decision you make. The two people I chose to explain the conflict of interest are Cynthia Simmons’s mortgage broker and Ann Ruthledge‚ securities rater at Moody’s. In the first case‚ Cynthia Simons craved for a better life for her family. A mortgage broker from her church found the family a house in an upscale neighborhood. She thought she had found her dream house. 

Cynthia Simons says her broker “grossly exaggerated her income

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    Case Study ABC Inc

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    ABC Inc. Date: January 11th‚ 2015 Prepared by: Reviewed by: Professor ISSUE: Accounting for ABC’s tenant improvements and lease incentive obligations under the lease agreement with Landlord LLC (the “Landlord”). BRIEF BACKGROUND OF COMPANY ABC Inc. was founded in 2007 and is headquartered in San Francisco. Revenues and net income for 2010 are $500 million and $80 million‚ respectively. In September 2010‚ ABC Inc. (“ABC” or the “Company”) entered into an agreement with Landlord LLC (the

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    Optical Distortion‚ Inc. case Daniel Garrison‚ the president and CEO of Optical Distortion‚ is thinking about to bring the new and only product‚ a contact lens for chickens‚ to the markets. Working with Ronald Olson‚ the marketing vice president‚ Garrison is currently developing a marketing plan for ODI’s new product. ODI is planning to introduce these contact lenses to at least one region at the beginning‚ hoping to reach national distribution in a couple of years. There are three different sizes

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    Greeting Card

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    her look beautiful. Moreover‚ her hair is long and curly. Linda is very clever. Therefore‚ she was chosen as a manager in the shop. She is very diligent and patient‚ too. She always finishes her tasks on time and quickly. She is also kind and friendly to everybody. There‚ nobody hates her. Otherwise‚ her friends like to help and love her very much. 1. What is Linda’s Job? a. A shop assistant c. A shop keeper b. A seller d. A shop manager 2. She works at big shop in south Jakarta.

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    Case Study: Peckham, Inc.

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    Peckham‚ Inc.‚ a nonprofit community vocational rehabilitation organization‚ is a unique business and human services agency that values quality‚ diversity and performance. Our mission is to provide a wide range of opportunities to maximize human potential for persons striving for independence and self-sufficiency. We embrace collaboration‚ effective resource management and innovative approaches to achieve world-class excellence. Peckham‚ a nonprofit organization‚ was founded in 1976 to provide

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    Case Study - Apple, Inc.

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    UNIT IV Internal Environment: Strength and Weaknesses 1. Marketing Distinctive marketing campaigns have been a strategy of Apple to attract customers and to spread the information among them. Television commercials‚ Print Advertisements‚ Posters in Public areas and wrap advertisement campaigns have been successful ways of outshining the new product. Apple continues to command a market premium for producing a “better mousetrap” throughout its history. Steve Jobs personally unveils all new product

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    Case Study of Mars Inc

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    Jones (2007) Organisational Theory‚ Design and Change‚ 6th edition. New Jersey; Pearson & Prentice Hall. Peters‚ T.J. & Waterman‚ R. H. (1982). In search of Excellence; Lessons from America’s Best Run Companies‚ New York‚ Harper Collins Publishing Inc. Mintzberg‚ H. (1979) Theories of Organisation Structure: A Synthesis of Research‚ New Jersey‚ Prentice Hall. Tiernan et al (2006) Modern Management; Theory and Practice for Irish Students‚ 3rd edition‚ Dublin: Gill & Macmillian.

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