Consumer Perceptions of Store Brands Presented By: Chris Frimel Jeffrey Fox L. Renee Graves Dustin Huffman Introduction Consumer perception heavily influences consumption and spending behavior. As consumers search for ways to stretch their tight budgets‚ many factors motivate these behaviors. Such factors include loyalty‚ convenience‚ quality‚ quantity‚ usages‚ product placement‚ and many others. Of these factors‚ price‚ quality‚ and convenience are most sought after when consumers
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Case 1.8 Crazy Eddie‚ Inc. Case Summary: At age of 16‚ in 1978‚ Eddie Antar opened Crazy Eddie Inc in New York City. This was an electronics store where leadership positions were assumed by family and relatives. Their excellent advertising techniques through radio and their cut rate prices allowed the company to become “transhipper”‚ selling goods to other electronic retailers in NYC area. Crazy Eddie Inc went public in 1986 in order to finance expansion program and in that year‚ it was
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is aware of the importance of having the critical success factors integrated in the firm’s culture in order to achieve our mission. Therefore‚ AMON Inc. believes that the firm’s core capabilities must be fully recognized by the whole firm while sharing and reinforcing all members in the cross-functional team about AMON’s vision. Furthermore‚ it is important to reinforce our capacity to rapidly learn
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The Analysis of Yellowtail Marine‚ Inc. Case The Yellowtail Marine‚ Inc. case focuses attention on the difficulties of Robyn Gilcrist‚ which is the newly appointed president‚ to efficiently managing the company’s daily operations while at the same time developing a corporate strategy. 鰤海洋，关注公司的情况下罗宾·吉尔克里斯特，这是新上任的总统的困难，有效地管理公司的日常运营，而在同一时间发展企业策略。 This case concerns Gilcrist’s first day as president. Due to the intervention of Gunerson’s unexpected death‚ Gilcrist has to join Yellowtail some weeks ahead of the scheduled starting date
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Profitel Inc. By Steven L. McShane‚ The University of Western Australia As a formerly government-owned telephone monopoly‚ Profitel enjoyed many decades of minimal competition. Even today as a publicly traded enterprise‚ the company’s almost exclusive control over telephone copper wiring across the country keeps its profit mar- gins above 40 percent. Competitors in telephone and DSL broadband continue to rely on Profitel’s wholesale business‚ which generates substantially more profit than similar
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Case Study: NetFlix.com‚ Inc SUMMARY: NetFlix.com‚ the world’s largest online DVD rental company‚ was founded by Reed Hastings and Marc Randolph in 1997‚ and is headquartered in Los Gatos‚ California. The company started its online DVD rental business by launching Netflix.com‚ offering pay-per-DVD rental services by delivering DVDs via mail. As the company prospered during late 1999‚ Netflix replaced its pay-per-DVD revenue model with a fixed monthly fee system that allowed customers to rent up
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JustSave Foods is a chain of 19 grocery stores in North Carolina owned by Merchants Distributors Inc. (MDI). While they are now a sister chain of Lowes Foods‚ JustSave’s stores were originally Lowes stores not too long ago. The 19 stores are largely located in more rural areas with more tight-knit communities. Due to their poor performance in comparison to local competitors‚ it was clear to management at MDI that the stores needed a change from what Lowes Foods offers. While one part of that change
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Group Case Study Nundies Define the Problem or Objective: Nundies a unique brand of stockings introduced to the market fall 2006. The item to be sold at women’s boutique and specialty shops as well as 10 Neiman Marcus department stores throughout 40 states. Management problem did not seem to be the distribution of the new item in which they shipped out 11‚ 383 units of Nundies to stores through December 2007 and sold 2007 units online. A unit of Nundies consisted of a package of 5 liners. Nudies
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Department stores Zeïneb CHAOUCH A department store is a retail establishment preferring wide range of commodities‚ usually including ready-to-wear apparel‚ fashion goods‚ beauty necessities‚ yard and household goods and further on. Numerous department in which it is divided such as merchandising‚ advertising‚ marketing‚ services‚ accounting and financial department usually handle it. The first department store in the retailing history was Bennett’s in
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2008 → John Dragasevich (president)‚ small water filtration company based out of Toronto‚ Ontario‚ considering expansion‚ increasingly strict regulations on wastewater management implemented by government‚ invest in new technology (membrane biological reactors)? Industry: → increased demand for water and water treatment‚ trend expected to continue → market projections reaching $348 billion → demand growing for safe drinking water in developing countries → sustainability challenges and advancements
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