Running head: FRITO-LAY‚ INC: SUN CHIPSTM MULTIGRAIN SNACKS Frito-Lay‚ Inc: Sun ChipsTM Multigrain Snacks Grand Canyon University Marketing Management MKT-450 Instructor: Eric Freeman September 25‚ 2010 Frito-Lay‚ Inc: Sun ChipsTM Multigrain Snacks Executive Summary Frito-Lay‚ Inc has been developing multigrain chips since the early 1970s after marketing research found that consumers wanted nutritious snacks‚ consequently in 1974 the company launched to the market Prontos
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Summary- Frito-Lay is a division of PepsiCo‚ a New York-based diversified consumer goods and services firm. Frito-Lay is a nationally recognized leader in the manufacture and marketing of snack foods. The company’s leaders in the snack industry include potato chips‚ tortilla chips‚ cheese puffs and pretzels. Frito-Lay not only had net sales in 1985 of three billion but also captured about thirty three percent of the snack foods sold in the United States. When Frito-Lay first got into the dip industry
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More Than Financial The mission of Frito Lay includes making those that invest in the company get the best return possible. We are an organization that is very concerned with implementing processes that will protect the earth‚ while using resources conservatively. There are many ways we are reaching our target in this mission. Www.fritolay.com reports quality and value for customers and consumers are key. Products and the methods use in the production and transportation is to be safe for consumption
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BINGO The Bingo brand of chips was launched by ITC on 14th March 2007 with an aim to capture at least 25 percent market share of the Rs 2000 crore branded snack market within five yrs. This was an extremely ambitious target according to observers as the market was dominated by the Frito Lay group (owned by Pepsi Co) with a slew of brands like Lays‚ Kurkure and Uncle Chipps holding 50 per cent of the market share. The other was the Haldiram group with 25 percent of the market share. The
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Pre-Feasibility Study Potato Flakes & Flour 1 TABLE OF CONTENTS Page 1. 2. 3. 4. 5. 6. 7 8. 9. 10. 11. Objective Products Process Global Export Markets Global Import Markets Local Market Target Markets Raw Material Plant & Equipments Conclusion Role of PAMCO 3 3 3 4 5 6 7 8 9 10 10 2 OBJECTIVE: • To provide marketable and value added dehydrated potato products from raw potatoes for the use of food processing industry in Pakistan and abroad as well as end products for the consumer
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mid-eighties Frito-Lay’s Dips had become a highly profitable product line with sales of $30 million in 1981‚ growing to $87 million in 1985. In late 1986‚ Marketing Director Ben Ball‚ and Product Manager Ann Mirabito had completed the planning review for the Frito-Lay line of dips. A major issue at the planning meeting was where‚ and how‚ to further develop Frito-Lay’s Dips. Two divergent viewpoints developed; that the dip line should be more aggressively promoted in its market segment‚ and that Frito-Lay
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Frito-Lay‚ Inc 1987-1992 Background: In December of 1986‚ Willard Korn‚ former CEO of Frito-Lay‚ Inc. resigns due to profit plummets. Korn had led Frito-Lay down a road to disaster. His micromarketing idea was good at theory but unable to support the needs of the ever growing company. His resignation proved to be a turning point for the company and all of its employees. A new beginning: A new beginning for the salty snack giant comes from the leadership of Michael Jordan. The CEO of Pepsi Worldwide
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INTRODUCTION [pic] CHIPS Company is the World leader in the salty snack category‚ controlling more than 35% of the world market in snack chips &60% in the United State. Among the company’s well known brands are five that generate annual sales of$1billioneach: Lay’s‚ Ruffles‚Doritos‚ Tostitos &Chee –tos. In addition to its dominance of the potato chip‚ tortilla chip‚& corn chip sectors (the last of these led by the Fritos brand)‚Frito-Lays has major brands in other categories such as Rold Gold
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Frito Lay’s is a worldwide leading manufacturer of snack chips and has 8 to 10 top ten famous brand with brand loyalty customers. They have skills and thereby increase the productivity of the labour. Specialisation and division labour Standardization of work may increase productivity by labour. Efficency is the key factor with less training. - Economies of scale Mass production will reduce the cost. As per test market‚ Frito Lay’s will be
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Touro University International Erin S. McDonald ITM:501 Module 1 Session Long Assignment Dr. Kurt Diesch 22 January 2007 In reading these two cases I found that both of them seemed similar in many ways. Both Frito-Lay and Step Two approached the task at hand the same way. They identified the problem and then found a suitable solution. The problem was the same‚ both needed to organize their information and data in a common point so that everyone had access to it. Both had a need for information
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