chakkar” Lays Campaign Advertising Agency: J.Walter.Thompson (JWT) Under the guidance of: PROF. S.C.MAKANI Table of Contents INTRODUCTION 3 About JWT: 4 JWT World (in India) 4 Structure of JWT 7 GENERAL INFORMATION ABOUT THE CAMPAIGN 9 How did Agency get the account: 9 Dates of the campaign: 9 BTL 9 CLIENT BRIEF: 10 Company Details: Frito Lays 10 FritoLay India 11 FRITOLAY India Genesis 12 SWOT: 14 SWOT Analysis of Frito Lays 14
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headquartered in Purchase‚ New York‚ United States‚ with interests in the manufacturing‚ marketing and distribution of grain-based snack foods‚ beverages‚ and other products. PepsiCo was formed in 1965 with the merger of the Pepsi-Cola Company and Frito-Lay‚ Inc. PepsiCo has since expanded from its namesake product Pepsi to a broader range of food and beverage brands‚ the largest of which include an acquisition of Tropicana in 1998 and a merger with Quaker Oats in 2001—which added the Gatorade brand
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the difference. Table of Contents Table of Contents 3 Introduction: 4 HISTORY 4 COMPANY 6 Mission Statement: 6 What you are selling: 6 Competitors: 8 Keys to Success: 8 FLAVOURS 9 Nutritional information 9 Bag of Lays Baked Chips 9 Key Objectives 10 MARKETING ENVIRONMENT 12 MICROENVIRONMENT 12 MACRO ENVIRONMENT 14 SWOT Analysis 16 Strengths 16 Weaknesses 18 Opportunities 18 Threats 19 MARKETING STRATEGY 21 Marketing Objective 21 LAY’S Target Markets
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currently recovering from the global economic crisis. A crisis that “layoff” employees of the different company. Mostly affected is the United States of America. Lay-Off means - When a company eliminates jobs regardless of how good the employees’ performance. This is usually because the company is facing financial difficulties. (1)This case study starts off with Morris Meyers who is the CFO and Lisa Warren who is the head of legal. They both realize that if Astrigo is to remain competitive‚ 10% of its
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THE APPROPRIATION OF SOCIAL SCIENCE KNOWLEDGE BY ’LAY PEOPLE ’: THE DEVELOPMENT OF A LAY SOCIOLOGICAL IMAGINATION? Anne Mesny Trinity College Thesis submitted to the Faculty of Social and Political Sciences at the University of Cambridge for the degree of Ph.D. December 1998 THE APPROPRIATION OF SOCIAL SCIENCE KNOWLEDGE BY ’LAY PEOPLE ’: THE DEVELOPMENT OF A LAY SOCIOLOGICAL IMAGINATION? Anne Mesny Summary of the thesis This thesis is a critical discussion of the significance
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The Victim And The Oppressors Play it as it lays‚ a novel written by Joan Didion is a great example of how life can overwhelm someone’s emotions. It is a story about an amateur actress whose life has had emotional changing experiences since she was young. Play it as it lays takes us on a journey with this young woman and her incapacitated life. The main character‚ Maria‚ finds herself aimlessly engaging in activities reluctantly due to the lack of control she has over her life. Maria’s
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Lay people are local members of a community who are randomly selected to hear both criminal and civil court cases using the electoral voting register. They usually hear the majority of criminal cases. They have no knowledge or legal qualifications of the law‚ however there are some formal requirements needed to become a lay person. Lay magistrates and juries are required to; • Be between the ages of 18 to 65‚ • Have no criminal records • Not be a member of the armed forces. • be on the electoral
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breathlessness) and the beliefs of the lay public and health professionals‚ which is given in more detail later on. An example of such an intervention is the health belief model (HBM) (Ogden‚ 2007). The health belief model (HBM) intends to change health behaviour so that the likelihood of health seeking behaviour is more likely. It does this by allowing the person to consider the susceptibility‚ the severity of the illness‚ the benefits of changing and carrying
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The role of lay counselor is important because The numbers of dysfunctional and emotionally hurting people in our society and churches are rapidly increasing. Some churches seem to be in denial of these facts and have even challenged the need for counseling within
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market in English-speaking countries and many other Western nations. Lays Classic potato chips contain potatoes‚ healthier oil‚ and salt. Consumers buy lays classic potato chips because of the fufilling taste‚ crunchy and salty. Lays’ potato chips have become such a common snack among many americans‚ you will be surprised if you go to any american bar b que‚ or picninc‚ or casual event‚ where you wont find at least one bag of Lays Chips. The symbol itself has become an icon describing a good quality
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