Organizational Culture and Globalization Stanley Brett Yunker Davenport University MGMT 735 Professor Andrew Makar October 18th‚ 2010 Case Recap Superior Supermarkets (SS) is a division of Hall Consolidated‚ a privately owned wholesale and retail food distributor. SS is the smallest of three chains which caters to the South Central United States and is ranked either No. 1 or No. 2 in each of its markets. SS has been considering an ‘Everyday Low Prices’ strategy for many years
Premium Marketing Gross profit margin Price elasticity of demand
Frito Lay Question 1: First of all‚ Frito lay is a product focused facility meaning it invested much on it’s on capital equipment; this reliance on machines mean’s Frito lay must keep a reliable inventory of MRO. Where as a cabinet shop does not need much MRO compared to Frito Lay.In contrast‚ a cabine shop or a machine shop keeps high raw materials‚ wip and final products in inventory since the order basis have variations. The demand for Frito Lay is not by order basis compared to a cabinet
Premium Supply chain management terms Potato Inventory
More Than Financial The mission of Frito Lay includes making those that invest in the company get the best return possible. We are an organization that is very concerned with implementing processes that will protect the earth‚ while using resources conservatively. There are many ways we are reaching our target in this mission. Www.fritolay.com reports quality and value for customers and consumers are key. Products and the methods use in the production and transportation is to be safe for consumption
Premium Sustainability Business ethics Ethics
I have worked with Frito-Lay for a little under five years‚ I am pleased with my progress and I am always striving to be promoted. My boss calls me and wants to meet with me at one of our top account stores named Kroger’s at two o’clock. This meeting is a big deal to me because I want to show the boss that I have been doing my job quite well. I arrive at Kroger’s and proceed in the store‚ once I am in the store I go to the Frito-Lay display and I see that our product display size has been narrowed
Premium Management Employment Human resource management
and South America combined contributed 48 percent of PepsiCo’s net revenue in 2009. And Fristo-Lays North America‚ which is combined with the Frito Company and the H.W. Lay Company‚ creates the top selling line of snack foods in the U.S‚ Canada and Mexico. These brands include Lay’s and Ruffles potato chips‚ Doritos tortilla chips‚ Tostitos tortilla chips and dips‚ Cheetos cheese flavored snacks‚ Fritos corn chips‚ Rold Gold pretzels‚ Sun Chips and Cracker Jack popcorn. In which‚ PepsiCo holds six
Premium Procter & Gamble Brand Frito-Lay
SWOT ANALYSIS OF FRITO-LAYS KURKURE ACKNOWLEDGEMENT This project comes out to be a great source of learning and experience. A lot of effort has been put by various people to make this project a success. This has greatly enhanced our knowledge about FMCG market in India. We greatly acknowledge our indebtness to Prof. Ashok Kumar‚ for helping us throughout this project and for providing us in-depth knowledge. This project is acumination of efforts of our entire team whose sincere
Premium Frito-Lay Lay's Competition
Chief Marketing Officer Frito-Lay North America 7701 Legacy Dr‚ Plano‚ TX Dear Ms. Anindita Mukherjee‚ We are pleased to submit you the report you requested on September 21‚ 2012. The report is entitled “Strategic Marketing Plan for Frito-Lay”. This report provides information of current and potential target market for Frito-Lay. This document consists and concentrates on the existing marketing strategies and recommends strategies to improve the current status of Frito-Lay. After carefully analyzing
Premium Marketing
Frito-Lay’s Dips How would you characterize the dip category in general? Dips are a complementary product; they are served along with chips‚ crackers‚ or raw vegetables. The market for dips is highly fragmented and difficult to measure. More than 80% of all dips are accounted for by supermarkets‚ with a total dip retail dollar sales volume of $620 million (in 1985). The dip category became more popular in late 1983 and early 1984‚ an explanation for this increase is the growing popularity
Premium Frito-Lay Marketing United States
Performance Analysis. Frito-Lay has well-known brands such as Lay’s®‚ Ruffles® potato chips‚ Fritos® corn chips‚ Doritos®‚ Tostitos®‚ Santitas® tortilla chips‚ Chee•tos® cheese-favored snacks‚ and Rold Gold® pretzels (see Exhibit 1). Eight of those snacks are in top ten best selling in the U.S. Frito-Lay’s business spans every aspect of snack-food production. It has 39 plants‚ 1600 distribution facilities and 10‚000-person route sales teams serving over 400‚000 retail customers each week national
Premium Variable cost Contribution margin Frito-Lay
Frito-Lays is a nationally recognized leader in the manufacture and marketing of salty snack foods with 33% market share in the U.S. Frito-Lay has a highly profitable dip product line with $87 million sales in 1985. Dips are most frequently used with salty snacks whereas account for 67% of total dip sales. Rest of dip sales (33%) are linked to vegetable usage. But the market for dips is highly fragmented and difficult to measure. In late 1986‚ management team of Frito-Lays wants to complete their
Premium Frito-Lay Marketing United States