ETHICS IN MARKETING MINI-CASE STUDIES Read the 4 mini-cases below. For each case answer the following questions: 1. What are the relevant Facts? 2. What are the ethical Issues? 3. Offer your opinion on what actions should be taken. Case Study 1 Incredible Shrinking Potato Chip Package Topic: Cost vs. price vs. value issues Characters: Julie‚ Brand Manager for potato chips at a regional salty snacks manufacturer Dave‚ Marketing Director for the regional salty snacks manufacturer
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Information System security? Explain IS security Management control and any five tools of security management to overcome computer crime. 2 . What is Decision Support System? Explain the components‚ Decision making Phases and Analytical Models of DSS. 3 . Discuss Data Resource Management Technologies? Why these technologies considered as backbone of modern Information Systems? 4 . What M-Commerce Services and Applications an organization should integrate in its Information System
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Corporate Overview and Financial Performance: PepsiCo‚ Inc. is one of the most successful consumer products companies in the world‚ with 2000 revenues of over $20 billion and 125‚000 employees. The company consists of: Frito-Lay Company‚ the largest manufacturer and distributor of snack chips; Pepsi-Cola Company‚ the second largest soft drink business and Tropicana Products‚ the largest marketer and producer of branded juice. PepsiCo brands are among the best known and most respected in the world and are
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exists as an important motif‚ frequently referred to by authors and readers alike as the most sacred of literary loves. Written nearly sixty years apart‚ Beloved‚ by Toni Morrison‚ and As I Lay Dying‚ by William Faulkner‚ explore the motif of motherhood and a mother’s love. At their cores‚ Beloved and As I Lay Dying are stories about mothers and their children. Published in 1987‚ Morrison’s Beloved tells a heart-wrenching story of the everlasting effects of slavery in America by centering around the
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Some school districts around the United States are considering putting tracking chips in their students I.d. cards. I have to disagree with this idea for many obvious reasons. With all the new technology out there it would not be difficult for anyone to hack into the schools system and find out the locations of any student. It’s an invasion of privacy and goes against the first Amendment rights. A system to keep track of that many students would be very expensive for schools with low budgets. A
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How can we speed up the reaction between Calcium Carbonate and Hydrochloric Acid? Contents 1. Plan  Aim  Equipment  Variable Factors  Prediction  Method  Trial Run 2. Results  Results Tables 3. Analysis and Conclusions  Graphs  Conclusions 4. Evaluation  Accuracy Of Results  Reliability  Improvements  Extending the Investigation 1. Plan Aim I am doing this
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Case Study: Chipping Away at Intel Changes CEO Craig Barrett enacted changes‚ both external and internal‚ at Intel his first three years. First‚ he initially expanded into new markets by pouring money into producing information and communication appliances and services. Later he was forced to pull out of these same markets due to lack of growth brought on by weak demand and market saturation. Some of this lack of growth was due to economic conditions occurring after September 11‚ and some was
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Potato Chip Monopoly ECO204: Principles of Microeconomics Instructor: A monopoly is an industry composed of only one firm that produces a product for which there are no close substitutions and in which significant barriers exist to prevent new firms from entering into the industry (Case‚ 2009). In a different definition‚ it can be distinguished by a lack of financially viable competition to produce the goods or services as well as to substitute goods. Monopolies often refer to a procedure
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P SoC A Device Study SEMINAR REPORT Submitted in partial fulfillment of the requirement for the award of degree of Bachelor of Technology in ELECTRONICS AND COMMUNICATION ENGINEERING of MAHATMA GANDHI UNIVERSITY By JINJU P.K (65232) Department of Electronics and Communication Engineering Rajagiri School of Engineering and Technology Rajagiri Valley‚ Cochin - 682 039 2010-2011 DEPARTMENT OF ELECTRONICS AND COMMUNICATION ENGINEERING CERTIFICATE Certified that
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We had a yellow and blue chip and placed them in a cup with tape on both sides. On one side of both chips‚ we had a piece of tape with a lowercase a on it‚ while on the other side‚ we had a piece of tape with a capital A on it. Similar to the first part of the experiment‚ we shook the cup with both chips in it‚ and looked at the results that we obtained. If both of the letters were AA‚ the results were homozygous
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