billion and over 142‚000 employees. The company’s portfolio of businesses in 2008 included Frito-Lay salty snacks‚ Quaker chewy granola bars‚ Pepsi soft drink products‚ Tropicana orange juice‚ Lipton Brisk tea‚ Gatorade‚ Propel‚ SoBe‚ Quaker Oatmeal‚ Cap’n Crunch‚ Aquatint‚ Rice-A-Roni‚ Aunt Jemima pan cake mix‚ and many other regularly consumed products. The company consists of the snack business of Frito-Lay North America and the beverage and food businesses of PepsiCo Beverages and Foods‚ which
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created in 1898 and Frito Lay‚ created in 1932. Both companies agreed that by merging they would gain access to a wider market. Diversification was part of the company’s strategy from the beginning‚ and we can say that because Frito-Lay was the result of a merger between two different producers of salty snacks. PepsiCo Inc. was clear as to what type of diversification strategy to use‚ and when to diversify. Their first strategy was to developed similar products‚ such as Doritos‚ and to enter new
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the intersection of business and public interests. The company was organized into four business divisions which all followed the corporation’s general strategic approach. Frito-Lay North America manufactured‚ marketed‚ and distributed such snack foods as Lay potato chips‚ Doritos tortilla chips‚ Cheetos cheese snacks‚ Fritos corn chips‚ Quaker Chewy granola bars‚ Grandma’s cookies‚ and Smartfood popcorn. The PepsiCo Beverages North America beverage manufactured‚ marketed‚ and sold beverage concentrates
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case. STEP 1 : DEFINE THE PROBLEM This case is about the Frito-Lay Inc.‚ which is the manufacturer and marketer of a snack chips in United States. They produce snacks such as band potato crisp‚ brand onion flavored snacks‚ and brand fried pork skins‚ dips‚ nuts‚ peanut butter crackers‚ popcorn and also cookies. Frito-Lay had developed their new healthy product named Sun Chips Multigrain Snacks. The problem of this case is whether Frito-Lay Inc wants to continue with the test market for another 6
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Thanks to subliminal advertising and propaganda drilled into our head since we were little‚ we have come to associate certain foods with wholesomeness and others with nastiness. When we look at the GMO and high-tech food mess from this perspective‚ we see that it’s the organic-versus-regular battle. What it really boils down‚ however‚ is that it’s the producer agenda have be pushed onto the consumer’s mind. They have made us believe that we want and need certain food items in order to be social
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demonstrates sufficient attractiveness and whether their current business units have sufficient competitive advantage. In 1965‚ Pepsi-Cola and Frito-Lay combined forces to create a new company that could capitalize on the combined strengths of the two companies. Almost immediately‚ the company used this new synergy to create such new snack products as Doritos and Funyuns‚ both or which have proven to be successes. In addition‚ PepsiCo entered new markets including Japan and Eastern Europe. However
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$1 billion each in annual retail sales. Its main businesses include – Pepsi‚ Mountain Dew‚ Lay’s‚ Gatorade‚ Tropicana‚ 7 Up‚ Doritos‚ Lipton Teas‚ Quaker Foods‚ Cheetos‚ Mirinda‚ Ruffles‚ Aquafina‚ Pepsi Max‚ Tostitos‚ Sierra Mist‚ Fritos‚ and Walkers. PepsiCo was founded in 1965 when Donald M. Kendal‚ President and Chief Executive Officer of PepsiCola and Herman W. Lay‚ Chairman and Chief Executive Officer of FritoLay merged the two companies. Tropicana was acquired in 1998. PepsiCo Mission
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SYNOPSIS SYNOPSIS This thesis is an extensive research on the marketing‚ and financial strategies of the PepsiCo international. It covers an extensive survey and depict all graphs‚ fact and figures of the company. It begins with the introduction of soft drink industry and introduction of the PepsiCo international followed by it’s history. It covers some of the major strategies adopted by Pepsi. The thesis also takes about how Pepsi is doing all over the world and
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PepsiCo’s case analysis PepsiCo‚ Inc (PepsiCo) is the second-largest food and refreshment beverage company in the world. It manufactures and sells a variety of snacks and the carbonated beverages such as Doritos‚ Lays‚ Pepsi‚ and Mountain Dew. PepsiCo has succeeded by merging with Frito-Lay‚ Inc and acquiring Tropicana Products. It seeks to achieve the growth and the long-term value in its operational activities by creating the competitive advantages through new production. The strategic issue
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1) Keys to success. Explain supply chain of the company and draw the supply map. Pepsi has go to market strategy‚ so company tries to cut the costs by bringing the product directly to the market they try to have less wear houses but it didn’t mean that distribution and wear houses were not connected. Warehouse Infrastructure Initiative became the Direct shop Delivery Transformation Initiative. Pepsi Company has a supplier code to clarify their health and safety while distributing their product; they
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