Table of CONTENTS 1. ACKNOWLEGEMENT 2. EXECUTIVE SUMMARY 3. INTRODUCTION 4. PROBLEM DEFINTION 5. REVIEW OF LITERATURE a. PEPSICO b. COCA-COLA c. COLA WAR : THE CONCEPT d. RESEARCH PAPERS USED AS SECONDARY MATERIAL i. Coke Vs Pepsi fighting for foreign markets ii. Comparison between Coke and Pepsi iii. Brand Analysis : PepsiCo iv. Brand Analysis : Coca-Cola v. History of
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corporation headquartered in Purchase‚ Harrison‚ New York‚ with interests in the manufacturing‚ marketing and distribution of grain-based snack foods‚ beverages‚ and other products. PepsiCo was formed in 1965 with the merger of the Pepsi-Cola Company and Frito-Lay‚ Inc. PepsiCo has since expanded from its namesake product Pepsi to a broader range of food and beverage brands‚ the largest of which include an acquisition of Tropicana in 1998 and a merger with Quaker Oats in 2001 - which added the Gatorade brand
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Running head: Coca-Cola and Pepsi Pensions Laila Nayani Professor: William Blix ACC: 305 Abstract In this paper I will cover the comparative analysis case study of the pension
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headquartered in Purchase‚ New York‚ United States‚ with interests in the manufacturing‚ marketing and distribution of grain-based snack foods‚ beverages‚ and other products. PepsiCo was formed in 1965 with the merger of the Pepsi-Cola Company and Frito-Lay‚ Inc. PepsiCo has since expanded from its namesake product Pepsi to a broader range of food and beverage brands‚ the largest of which include an acquisition of Tropicana in 1998 and a merger with Quaker Oats in 2001—which added the Gatorade brand
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As a leader in food industry‚ Frito-Lay developed many strategic business units (SBUs) for its succeed. Each SBU has its own individual managers‚ resources‚ mission statement‚ target market and competitors. A good SBU should respond customers’ demand quickly and effectively‚ while big organization has the lag of decision making. The following factors which I believe that make Frito-Lay as a successful snacks provider. First‚ Frito-Lay has lots of brands‚ however‚ none of them produce similar products
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Chapter 1 1.) The 10 decision of OM are applied at Frito-lay as followed; at Frito-lay‚ product development kitchens experiment with new products‚ submit them to focus groups‚ and perform test marketing. Once the product specifications have been set‚ process capable of meeting those specifications‚ and the necessary quality onsite inspection of the potatoes used in ruffles and the corn used in Fritos. The continuance of quality throughout the manufacturing process‚ with statistical process control
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separate the two is likely to cause more problems than it solves” (Murray‚ 2010). This paper will differentiate between leadership power and management. At Frito Lay leaders and managers play an important role in maintaining healthy organizational culture. This paper will also evaluate the affect of globalization and management at Frito Lay. The roles of both managers and leaders are vital for an organization. The unique processes and qualities of a leader set him or her apart from being just
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maintain the younger generations of soft drink consumption for decades to come. 2. INTRODUCTION TO THE COMPANY PepsiCo (herein referred to as the ‘Parent Company’) was founded in 1965 via the merger of two major corporations‚ Pepsi-Cola and Frito Lay. Subsequently in 1998‚ Tropicana was acquired to add the family
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Many businesses are faced with situations that need critical analysis‚ compilation of raw data‚ circulation of precise documents and effective utilization of computer systems. Frito Lay is an example of a company who implemented various decision support systems (DSS) into their business model. A DSS is a “highly flexible and interactive IT system that is designed to support decision making when the problem is not structured.” (Haag‚ Cummins p.162) Managers require information to guide their organization
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(AMEA). PepsiCo owns some of the world ’s most popular brands‚ including Pepsi-Cola‚ Mountain Dew‚ Diet Pepsi‚ Lay ’s‚ Doritos‚ Tropicana‚ Gatorade‚ and Quaker. Our brands are available worldwide through a variety of go-to-market systems‚ including direct store delivery (DSD)‚ broker-warehouse‚ food service‚ and vending. PepsiCo was founded in 1965 through the merger of Pepsi-Cola and Frito-Lay. Tropicana was acquired in 1998 and PepsiCo merged with the Quaker Oats Company‚ including Gatorade‚ in 2001
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