CURRENT SITUATION A. Corporate Overview and Financial Performance: PepsiCo‚ Inc. is one of the most successful consumer products companies in the world‚ with 2000 revenues of over $20 billion and 125‚000 employees. The company consists of: Frito-Lay Company‚ the largest manufacturer and distributor of snack chips; Pepsi-Cola Company‚ the second largest soft drink business and Tropicana Products‚ the largest marketer and producer of branded juice. PepsiCo brands are among the best known and most
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Introduction In this report we will be looking at Walkers smiths’ long standing market leadership in UK’s crisp industry and the reasons behind their successful marketing strategies in recent years especially after their acquisition by PepsiCo; a global food giant. This report should trace walkers’ strategies on corporate and business level by following a world class performance framework by employing world class manufacturing processes and market research and promotional strategies‚ working
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Problem identification and root cause Frito-Lay is the market leader in the salty snack food production having something different in their products will get a competitive advantage. Cracker Jack as a brand has a 97% awareness with people from the ages of 15 to 60 and a 95% awareness amongst the caramel popcorn users. This was a very well known brand even with a very few advertisements. There are other several reasons which is explained below why Frito-Lay decided to acquire the Cracker Jack.
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distribution grain-based snacks‚ as well as carbonated and non-carbonated beverages. The company has 19 product lines and each one generates over $1 billion in annual sales. Some popular subsidiaries are from PepsiCo such as Pepsi‚ Diet Pepsi‚ Gatorade‚ Lay and Tropicana. They employ about 285‚000 people and its CEO is Indra Nooyi. This paper focuses on generating an overview of company operation and how the managers control it. Because PepsiCo is a large corporation so we
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Methodology Research methodology refers to the analysis of principles of methods‚ rules and techniques. It involves the systematic study of methods which are applied to analyze a specific project or study. In order to make the research organized and to increase its reliability different methodologies are adopted. Research methodology involves the collection of theories‚ concepts or ideas‚ comparative studies to different approaches and individual methods which are conduced when a research work
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2………………………………………........13 Final Recommendation……………………………………..15 Works Cited………………………………………………….16 Executive Summary PepsiCo Inc. was a merger between Frito-Lay and Pepsi-Cola which expanded the Corporation output from only beverages to include a variety of popular snack choices. Tostitos corn chips‚ Fritos‚ Doritos‚ Ruffles potato chips‚ and Cheetos cheese-flavored snacks are all globally recognized. In 2001 PepsiCo acquired Quaker and later Naked which included healthier products
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Information Quality‚ Sharing‚ and Overload The three organizations to be discussed in this summary are: Frito-Lay‚ Vangard‚ and an automotive parts supplier. The three mini Case Studies all show the need for a better method of storing‚ sharing and transferring of knowledge. Frito-Lay and Vangard share a common theme in that they both need to improve in house knowledge management; with the ultimate goal of using this to improve their services to their customers. The parts supplier on the other hand
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0817 General Assessment of Sunchips’ test market results. Pros A pro would be that Frito-Lay knows where the majority of their sales are happening. Due to about 90 percent of them being in supermarkets and convenience stores. It is also a pro that they have determined what percentage of each size package and flavor they are selling. In addition they have also determined the percentage of cannibalization that will happen. Another pro is that the cumulative repeat percentage steadily rose every
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Australia. Pepsi-cola company‚ the second largest soft drink business and Tropicana products. The main products of the company comprises of different soft drinks brand includes pepsi‚pepsi light ‚pepsi max‚7up‚mountain dew‚etc..The company consists of: Frito-Lay Company‚ the largest manufacturer and distributor of snack chips; Pepsi-Cola Company‚ the second largest soft drink business and Tropicana Products. In order to promote their pepsi brand‚ the marketing division of the company has been able to utilize
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------------------------------------------------- Case Details: | ------------------------------------------------- | Case Code | : | BECG122 | | Case Length | : | 17 Pages | | Period | : | 2006-2011 | | Organization | : | PepsiCo | | Pub Date | : | 2012 | | Teaching Note | : | Available | | Countries | : | Global | | Industry | : | Food and Beverages | | * This case was a Runner-up in the 2012 oikos Global Case Writing Competition (Corporate Sustainability track)‚ organized
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