PROJECT REPORT ON " A STUDY ON SALES PROMOTION AT PEPSICO" Project report submitted in partial fulfillment of the requirement of Pondicherry University for the award of the degree of MASTER OF BUSINESS ADMINISTRATION (INTERNATIONAL BUSINESS) Submitted By Chandan kumar (Reg: No.11382017) Under the guidance of Dr. Bushan D.Sudhakar Reader‚ Department of International Business DEPARTMENT OF INTERNATIONAL BUSINESS SCHOOL OF MANAGEMENT PONDICHERRY UNIVERSITY PUDUCHERRY- 605 014 1|Page Department
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Executive Summary Competition In 2005‚ the global carbonated soft drink (CSD) market generated revenues of over $147 billion‚ all of which comes from three global powerhouse companies occupying 90% of the market. Coca-Cola‚ Pepsi‚ and Cadbury Schweppes‚ are one‚ two and three‚ respectively‚ in the very competitive CSD industry. Over past decades‚ the CSD market has been honored with record growth‚ showing consumption rates that have more than doubled over the last 25 years. Americans are consuming
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Flavours “Heat Up” the Market within sweet and savoury snacks‚ manufacturers are introducing new products aimed at consumers’ increasing affinity for hot/spicy flavours. In April 2011‚ for instance‚ Frito-Lay partnered with the Tapatio hot sauce brand to release Tapatio-flavoured Doritos‚ Fritos‚ and Ruffles chips/crisps (tortilla‚ corn‚ and potato‚ respectively). The company also launched its Cheetos Crunchy Fiery Fusion line in 2011‚ while other manufacturers worked with major hot sauce companies
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During summer vacations‚ my family spends as much time as we can at our cabin in Show Low‚ Arizona. The smell of pine trees‚ a chilling breeze‚ and the crackling of fireplaces gives such a comforting feeling and allows me to escape from the real world for a while. It is relieving to get away from the blazing heat down in Phoenix. We have many lifelong friends who also share the pleasure of owning a cabin in Show Low. Summer is‚ by far‚ the best part of every year. Our cabin lies right on the 13th
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“Don’t touch my Doritos." For the 2010 Super Bowl‚ Doritos put out a commercial that was titled “House Rules”. In this commercial a young man comes to take a beautiful young‚ single mother out for their first date. While the mother is out of the room putting up the flowers the man brought‚ the man sits down to socialize with the son. As the man sits down he picks up one of the son’s Doritos‚ and just as he is about to put the chip in his mouth the son slaps him. After slapping the man the son says
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Media Portrayal of Blacks in an Ever-Changing Society One hindrance that has plagued mankind since the dawn of time is the way we as human beings deal with differences among our cultures‚ societies‚ and color. Although the American society has taken great steps in combating this chauvinistic concept‚ prejudicial views of black culture are still prevalent among even the most open-minded individuals. They are engrained in our minds in some form or another‚ and many times are subconscious. Tolerance
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Coran‚ Isis 2/26/2013 Newman‚ Period 5 Kids vs. Electronics Today’s society is faced with the continually growing problem of electronics and social media. What used to be considered a precious treasure is now the cause of teenage obesity‚ lack of concentration‚ incompetent communication‚ and above all a far less intellectual society. Cell phones‚ internet‚ video games‚ television all have taken over the youth in society and corrupted them into unimaginative‚ unqualified‚ dull Cylons. Facebook
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Headquarters in Indra Krishnamurthy 2008 Purchase‚ New York‚ Nooyi‚ Chairman of USA. Operations the Board and CEO (2006-). global in scope. Steven Reinemund (CEO 2001-2006). Roger Enrico (CEO 1996-2001). Donald Kendall and Herman Lay‚ Founders. 1965 Merger with Frito-Lay CEO of Pepsi Cola‚ and engineer of PEPSICO Merger‚ Donald Kendal 1970s 1980s Diversification outside snacks and beverages Acquisition of Pizza Hut‚ Taco Bell‚ KFC 1990s Acquisition of 7UP‚ Mug Root Beer‚ SunChips‚ Introduction
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PepsiCo Using the appropriate tools and processes taught in class‚ the group is required to develop business strategies for the organization. Guidelines below might help the group to prepare the written report. 1. Identify the firm’s existing vision and mission. Vision Statement 1. “To be the world’s best beverage company”. Being the best means providing outstanding quality‚ service‚ cleanliness and value‚ so that their every customer is contented and
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Table Content Section Page Section I: Organization’s Business‚ Missions and Goals 1.1 Business Definition 1 1.2 Business Mission 1 1.3 Business Goals or Objectives 1 Section II: Organizational Growth Opportunities 2.1 Environment Opportunities 2 2.2 Distinctive Competencies 2 2.3 Success Requirement 2 2.4 SWOT Analysis Framework 3 - 5 Marketing Mix Analysis 6 Section III: Product- Market Strategies 3.1 Market Penetration 7 3.2 Market Development Strategy
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