beverage division with The Coca-Cola Company (KO) and the food division with the likes of Kraft (KFT)‚ Heinz (HNZ) and General Mills (GIS). History‚ global footprint and breakdowns PEP evolved from a 1965 merger between Pepsi-Cola Company and Frito-Lay‚ a manufacturer of potato and corn chips (PepsiCo 2011a). From the late 1970s through to mid-1990s‚ PEP expanded rapidly via acquiring numerous businesses outside its core focus including Pizza Hut‚ Taco Bell‚ Wilson Sporting Goods and North American
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Changed with Early Growth the DEMO PepsiCo has concentrated on the development of major VERSION of CAD-KAS PDF-Editor global brands. In 1997 it held nine different brands with (http://www.cadkas.com). over $1 billion in global sales (Lay’s‚ Doritos‚ Ruffles‚ In the 1890s the soda fountain was an integral part of
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wants. PepsiCo must monitor the market and respond to changes in consumer wants quickly or their competitors will respond first taking away some of the demand for PepsiCo’s products. PepsiCo has several brands that it produces including Pepsi-Cola‚ Frito-Lay‚ Tropicana‚ Quaker‚ and Gatorade. These brands offer quick snacks and convenience‚ which has historically been a preference for consumers. PepsiCo is innovating ways to keep foods and snacks convenient while making them healthier. This is in response
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* Non-carbonated beverage and a new innovation Nimbooz by 7Up. * Local brands – Lehar Evervess Soda‚ Dukes Lemonade and Mangola add to the diverse range of brands. * PepsiCo’s foods company‚ Frito-Lay‚ is the leader in the branded salty snack market and all Frito Lay products are free of trans-fat‚ It
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{draw:frame} Headquartered in Purchase‚ New York‚ with Research and Development Headquarters in Valhalla‚ The Pepsi Cola Company began in 1898 by a Pharmacist and Industrialist Caleb Bradham‚ but it only became known as PepsiCo when it merged with Frito Lay in 1965. Until 1997‚ it also owned KFC‚ Pizza Hut‚ and Taco Bell‚ but these fast-food restaurants were spun off into Tricon Global Restaurants‚ now Yum! Brands‚ Inc. PepsiCo purchased Tropicana in 1998‚ and Quaker Oats in 2001. In December 2005‚
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Market Segmentation Of Pepsi At An International Level The history of Pepsi-Cola starts in 1896 in the town of New Bern in North Carolina‚ USA in a drugstore owned by the pharmacist Caleb Bradham. He came up with many recipes of new drinks to be served at the soda fountain of his drugstore. Brad ham aim was to create a drink both delicious‚ healthy‚ aiding digestion and boosting energy. It would be free of impurities and it should not contain any strong narcotics. Eventually one of his drinks became
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lifestyle are strongly related to the types of products people buy and the specific brands they select. To fulfil these purpose Frito Lays is selected as the product. This report carries an introduction of the company profile‚ detail of the methodology followed detailed data analysis and the results so obtained with the variety of graphs along with given. Frito Lays Lay’s‚ the world’s largest and favourite snack food brand‚ has steadily established itself as an indispensable part of India’s snacking
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A PROJECT REPORT ON “CONSUMER BEHAVIOUR IN JUICE IND.” Submitted In Partial Fulfilment of the Requirement for the Degree of Bachelors in Business Administration (BBA) OF H.N.B GARHWAL UNIVERSITY‚ SRINAGAR (A CENTRAL UNIVERSITY) INTERNAL GUIDE: SUBMITTED BY: DR. MANU SHARMA ABHISHEK ARORA PROFESSOR BB11A49 IMS‚ DEHRADUN
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the tough competition from local brands in all over the world such as in Central and South America Kola Real also known as Big Cola in Mexico is giving tough competition to Pepsi etc. 2.Internal Origin: Strengths: Brand Recognition: PepsiCo‚ Frito Lay‚ Gatorade‚ Quaker‚ and Tropicana. Brand Loyalty: PepsiCo has loyal customer base for its products. Brand Diversification: PepsiCo not only produces Pepsi-Cola but snack products and juices as well. Global Participation:
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Strategies‚ Tools‚ and Inspiration for Sustainable Brands Moving Sustainability Forward A Road Map for Consumer Marketers J. Ottman Consulting Green Paper by Jacquelyn Ottman Founder and Principal‚ J. Ottman Consulting‚ Inc. Author‚ The New Rules of Green Marketing: Strategies‚ Tools and Inspiration for Sustainable Branding June 2011 About “The New Rules of Green Marketing” Many of the ideas in this green paper were gleaned from Jacquie Ottman’s new book‚ The New Rules of Green
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