FIZZ IN PEPSICO’S PRODUCTS? TT Teaching Tip: This is a case that lends itself to visual aids. Generate interest by walking into class and placing a bottle of Pepsi‚ a box of Quaker oatmeal (or an oatmeal bar)‚ and a bag of Frito-Lay potato chips on the table at the front of the room. Then ask students what the three products have in common. Few will realize that PepsiCo makes all three of them. After pointing that out‚ put a picture of Indra Nooyi on the screen (go here to
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PepsiCo is a global food and beverage leader with net revenues of more than $65 billion and a product portfolio that includes 22 brands that generate more than $1 billion each in annual retail sales. Our main businesses – Quaker‚ Tropicana‚ Gatorade‚ Frito-Lay and Pepsi-Cola – make hundreds of enjoyable foods and beverages that are loved throughout the world. PepsiCo’s people are united by our unique commitment to sustainable growth by investing in a healthier future for people and our planet‚ which we
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of which lead to decrease waste to landfill‚ create more sustainable packaging and reduce carbon footprints. PepsiCo was ranked among Fast Company’s 2011 World’s Most Innovative Companies for their commitment to healthy research and development. Frito‐Lay was also honoured in 2010 for the company’s “zero landfill” environmental sustainability goals. (Source: Annual Report 2010‚ PepsiCo Quick Facts‚ PepsiCo Strategic Milestones) PepsiCo is investing and taking initiatives to improve and
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SUPER BOWL ADVERTISING Jason Yarranton MKT 291 Baker College PP# 4 The Super Bowl is the championship game of the National Football League “NFL” in the United States‚ is known for the high-profile advertisements that air during its television broadcast. The broadcast typically ranks very highly in the Nielsen ratings‚ reaching more than 90 million viewers. Prices for advertising space can typically cost millions of dollars; 30 seconds of advertising time during the 2010 telecast is expected
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Summary Justification 1.0 Introduction 1.1 Definition of Marketing 1.2 Consumer Behaviour 1.3 Advertising 1.4 Distribution 2.0 Taco Bell Corp 2.1 History of Taco Bell Corp 2.2 Taco Bell Menus 2.3 Promotion 2.4 What kind of marketing strategies Taco Bell use 2.4.1 1996 “April Fool” 2.4.2 2013 “Cool Ranch” 3.0 Competitors 3.1 Del Taco 3.2 Taco Cabana 4.0 Data Analysis 5.0 Recommendation 6
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In Search of Excellence | A review of the elements and the book. | | | | | 8/30/2010 | | Thomas Friedman in his book “The World is Flat” outlines how the entire world is shrinking and become a close net ball replete with information highways transferring data‚ ideas and meaningful business information at a pace that was never imagined before. In the same way the concept of “speed” is conceptually driven in the mind of business leaders by Bill Gates in his famous book. Scores
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Brand Audit: Positioning Analysis The core benefit proposition of Coca-Cola is not easy thing to put your finger on. As far as nutrition and it being good for you goes‚ Coke offers little to be desired. Many would say that it‚ and other processed and sugary drinks and foods‚ are the reason why obesity is at an all-time high. To avoid this issue and still remain as the number one global brand‚ Coca-Cola relies heavily on its heritage and nostalgia‚ and its vast budget to produce colorful‚ happy
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Group Brand Audit Project Your group assignment is to pick a brand from the list of brands(attached) and conduct a thorough brand audit. Each group must study and analyze a different brand. Brands will be assigned on a "first come‚ first serve" basis. Post your group’s choice of brand and gp number on the “questions for Prof/TA” board so that everyone can see your group’s choice. This way‚ the other gps will know which brands are already taken on a first come first serve basis. Once your
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In the article “The Science of Junk Food” written by New York Times reporter‚ Michael Moss. He explains the science behind junk food and how it becomes an addiction. It starts off by introducing the meeting that was on April 8‚1999 which was held by James Behnke at the Pillsbury headquarters. This meeting involved 11 men‚ these men controlled America’s largest food companies. The reason behind this meeting was that Behnke had grown very concern over america’s overweight outbreak and how the main
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You Are an Investment Analyst Abstract Through this paper Pepsi and Coca Cola will be fully evaluated. A stock market analysis will be presented to a client as part of a professional consultation process. A background of both Pepsi and Coca will be accompanied in order to have a full synopsis of each company. The stock trends will be examined for both investment options. The stock trends will be based from the intial public offering day to January 2‚ 2012. Current events surrounding both
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