Touro University International Erin S. McDonald ITM:501 Module 1 Session Long Assignment Dr. Kurt Diesch 22 January 2007 In reading these two cases I found that both of them seemed similar in many ways. Both Frito-Lay and Step Two approached the task at hand the same way. They identified the problem and then found a suitable solution. The problem was the same‚ both needed to organize their information and data in a common point so that everyone had access to it. Both had a need for information
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Frito Lay’s Tarotato Chips Marketing Plan Hewgi Wong 300736597 Professor: Mike Sullivan Course: MKTG 116 February 05‚ 2014 Frito Lay Canada Product Name: Tarotato Chips Product Description: A healthy alternative to your traditional potato chips. Taro is a starch root much like your traditional potato however it has “30% less fat and more fiber” plus more vitamins (Time‚ 2011). Get that same crisp and tasty flavor that you are used too without the high cholesterol. These
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The 2009-2010 Doritos advertising campaign was one of the most liked commercials during the Super Bowl. For this advertising campaign‚ I explored‚ explained‚ analyzed and critiqued the “House Rules” Doritos commercial. This 30-second commercial cost Frito-Lay approximately 3 million dollars to air during the Super Bowl. This campaign was very successful in increasing the sales of their product. Frito-Lay is the proud owner of several different snacks such as Lays‚ Doritos‚ Cheetos‚ Tostitos‚ Ruffles
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Frito Lay Frito Lay is a division of Pepsi Co and is based in New York. It is known as a world leader in the manufacturing and marketing of snack chips‚ capturing nearing 50% of retail sales in the category. It offers we renown brands like Lay’s‚ Ruffles‚ Fritos‚ Doritos‚ Cheetos‚ Sanitas ‚ etc. Snack Food Industry Frito Lay holds 13% of sales of the US snack food industry which includes candy‚ crackers‚ sun chips‚ nuts and other assorted items. The company is working on introducing a new product
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Memorandum Date: To: From: Subject: Recommendation: Frito-Lay Sun Chips In conclusion of the ten month test market trial that Sun Chip conducted‚ there at several options are available to the Sun Chip project: Continue in the current test market. Expand to other regional markets. Launch the product nationally. Making adjustments to the marketing mix Abandon the Sun Chip product altogether. Frito-Lay has a benchmark of $100 million in first-year sales for new products. During
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CHEETOS MARKETING PLAN 1. Introduction Our study is based on PepsiCo Iberia‚ an international company that heads the leadership in the food and beverages sector. PepsiCo is a group of companies that operates in more than 200 countries and has sells valued on more than 35 billions of dollars. We will base our analysis on one of these companies that make up PepsiCo called FritoLay. Our main idea is to add a free wet napkin to all Cheetos plastic bags to allow our customers to wash their
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Case Study on Information Technology Management: Frito-Lay’s Long-Term IT Plan Because the rate of technological change is so rapid‚ most people see IT through the narrow lens of short-term‚ silver-bullet solutions. IT vendors want you to believe that their important new technologies will blow away what has come before. You can’t blame a salesperson for trying to sell‚ or CIOs for having a queasy buy-or-lose feeling‚ but this attitude is precisely the opposite of the one companies should be
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Lay ’s (known as Walkers in the United Kingdom and Ireland‚ Chipsy[1] in Egypt‚ Poca in Vietnam‚ Tapuchips in Israel‚[2] and Sabritas in Mexico) is the brand name for a number of potato chip varieties as well as the name of the company that founded the chip brand in 1932. Lay ’s chips has been marketed as a division of Frito-Lay‚ a company owned by PepsiCo since 1965. Other brands in the Frito-Lay group include Fritos‚ Doritos‚ Ruffles‚ Cheetos‚ Rold Gold pretzels‚ and Sun Chips. History In 1932
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of the world market in snack chips &60% in the United State. Among the company’s well known brands are five that generate annual sales of$1billioneach: Lay’s‚ Ruffles‚Doritos‚ Tostitos &Chee –tos. In addition to its dominance of the potato chip‚ tortilla chip‚& corn chip sectors (the last of these led by the Fritos brand)‚Frito-Lays has major brands in other categories such as Rold Gold pretzels‚ Craker Jack candy- coated popcorn‚ & Grandma’s cookies. About $4billion of the company’s overall net
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Pepsi-Cola and Frito-Lay In 1997‚ publicly traded company to focus PepsiCo on food and beverages. The world’s largest snack and beverage company in 2006 In 2006‚ PepsiCo has approximately $35billion net revenue The company is broken into four business divisions: ◦ Frito-lay North America Frito-Lay North America manufactures‚ markets‚ sells and distributes salty and sweet snacks. Products manufactured and sold in North America include Lay’s and Ruffles brand potato chips‚ Doritos and Tostitos
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