article: Market leaders’ v/s Market followers Author Ruhi Lal Senior Lecturer Amity School of Communication (ASCO) Amity University‚ Sec-125‚ Noida‚ UP The author can be reached at rlal@amity.edu Abstract The article is aiming to study how big brands are losing their market share & what changes they are bringing in their marketing strategy to cope up with the current market scenario or to regain their market share. This study is focused on leadership in Indian market on various
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Chinese impact on Europe Chinese buyers often run by the Communist Party and sometimes driven by politics as well as profit—have accounted for a tenth of cross-border deals by value this year‚ bidding for everything from American gas and Brazilian electricity grids to a Swedish car company‚ Volvo. | Chinese firms own just 6% (data for November 2010) of |[pic] | |global investment in international business. Historically
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CHINESE INVESTMENTS IN AFRICA China’s growing involvement in Africa has raised concern from western countries for the past decade. China claims to have distinguished itself from western countries with regard to its Africa policy by a great financial involvement based on “political equality and mutual trust‚ economic win-win cooperation‚ and cultural exchange”[1]. Indeed‚ as Hu Jintao says‚ “China and Africa are good friends‚ good partners and brothers”[2]. Chinese “investment” in Africa involves
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The classic hero in As I Lay Dying is anything by classical. However‚ the entire novel is anything but archetypical. Therefore‚ it is beyond obvious that the novel’s heroes diverge in a number of ways from the defined‚ classic hero. Although the Bundrens ulterior motives and desires repudiate some of their credibility in regards to being a classical heroic family‚ their ability to cooperate with one another in the brief moments of crisis suggest they are at least partially heroic. Each living
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CHINEESE NEW YEAR Chinese New Year starts with the New Moon on the first day of the New Year and ends on the full moon 15 days later. The 15th day of the New Year is called the Lantern Festival‚ which is celebrated at night with lantern displays and children carrying lanterns in a parade. The Chinese calendar is based on a combination of lunar and solar movements. The lunar cycle is about 29.5 days. In order to "catch up" with the solar calendar the Chinese insert an extra month once every few
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to follow the normal track‚ and the industry has become more mature. However‚ outbound tourism is still in its infancy‚ and it has much room to develop. China’s Outbound Tourism: size‚ growth and features Outbound leisure tourism made by the Chinese residents started from early 1980s‚ and has been growing very rapidly since late 1990s. This phenomenon has drawn wide attention from home and abroad. In the mean while‚ business travels
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1. Introduction---Objective and structure of this report The Chinese fireworks industry has experienced significant change since China adopted "open door policy"‚ moreover‚ it has huge market share in the world’s fireworks market. But on the other hand‚ the Chinese fireworks industry also has fatal weaknesses. Therefore‚ whether to invest in this industry is still a considerable challenge to most investors. The objective of this report is to give some suggestions to Jerry Yu on his decision of the
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INTRODUCTION With its booming economy and ever-growing market‚ China is expected to become the most popular MICE destination worldwide in the future. China possesses the attractive combination of rich cultural heritage‚ breathtaking landscapes‚ and one of the world’s fastest growing economies. Most renown international hotel chains have set up facilities in the major MICE destinations Beijing‚ Shanghai‚ and Guangzhou‚ as well as in less-known locations‚ such as Xi’an‚ Guilin‚ and even the tropical
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Chinese Occupation of Tibet I believe that Chinese occupation in Tibet is a tragedy that should be delt with before a total genocide of the Tibetan cultures occurs. This is a very serious topic that has been avoided since the late 1940’s. Chinese occupation in Tibet is one of the great tragedies in history. The Communist government is trying to completely erase the Tibetan culture. Since the Tibetan religion is Buddhism they have vowed to never hurt another living creature‚ and because of this
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Mini-Case: The Revaluation of the Chinese Yuan 1. Many Chinese critics had urged China to revalue the yuan by 20% or more. What would the Chinese yuan’s value be in U.S. dollars if it had indeed been revalued by 20%? Answer: If the yuan had been revalued to Yuan 6.90/$‚ it would have constituted an increase in its value by 20% against the U.S. dollar: Yuan 8.28/$ − Yuan 6.90/$ × 100 = 20.0%. Yuan 6.90/$ 2. Do you believe that the revaluation of the Chinese yuan was politically or economically
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