Summary： Frito-Lay‚ Inc. is a division of PepsiCo‚ Inc.‚ a New York-based diversified consumer goods and services firm. PepsiCo‚ Inc. includes Pizza Hut‚ Inc.‚ Taco Bell Corporation‚ Pepsi-Cola Company‚ Kentucky Fried Chicken‚ and PepsiCo foods international. PepsiCo‚ Inc. recorded net income of $ 1.077 billion on net sales of $ 17.8 billion in 1990. Frito-Lay‚ Inc is a worldwide leader in the manufacturing and marketing of snack chips. In 1960‚ the Frito Company and the H.W. Lay Company merged
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History of the Frito-Lay’s Company : In 1932‚ two young entrepreneurs independently began to operate two separate companies that were thousands of miles apart. (Elmer Doolin & Herman W. Lay of Nashville) 1. The Frito Company In 1932‚ Elmer Doolin started doing business in a small San Antonio cafe and purchased a bag of corn chips to eat with his sandwich. Mr. Doolin set his new business venture in his mother’s kitchen. Because there was no money for hiring employees‚ his family helped
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Frito Lay In 1930‚ two men in different parts of the United States began companies that would eventually come to control the international snack food market. One-named Doolin purchases were made from corn dough used for centuries by Mexicans to bake bread. Fascinated with the product‚ Doolin sold his ice cream business and purchased the corn chip producer’s business for one hundred dollars. The brand‚ Frito‚ was created in the kitchen of his mother‚ along with the early production of the corn chips
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Introductions Case summary and key facts - Summary + Financial Main issues for decision maker Analysis and class discussion of main issues Our recommendations Class recommendations 1. Grow established Frito-Lay brands through line extension 2. Create new products to meet changing consumer preferences and needs 3. Develop products for fast-growing snack food categories 4. Reproduce Frito-Lay Successes in the international market Background Information Frito-Lay Brands include: Lays‚ Ruffles‚
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Summary- Frito-Lay is a division of PepsiCo‚ a New York-based diversified consumer goods and services firm. Frito-Lay is a nationally recognized leader in the manufacture and marketing of snack foods. The company’s leaders in the snack industry include potato chips‚ tortilla chips‚ cheese puffs and pretzels. Frito-Lay not only had net sales in 1985 of three billion but also captured about thirty three percent of the snack foods sold in the United States. When Frito-Lay first got into the dip industry
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Case Recap Frito-Lay Inc. leads the world in manufacturing and marketing of snacks. More than eight different kinds of Frito-lay snacks chips brands are found among the top 10 best-selling snacks in the U.S Supermarkets. Frito-lay’s well-known brands are: lay’s Doritos‚ Tostitos‚ Ruffles potato chips‚ Fritos corn chips‚ Santitas tortilla chips‚ Sun chips Multigrain snacks and Cheetos cheese-flavored snacks among others. Frito-Lay operates as an independent division of the PepsiCo Inc. Its operations
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Yahoo Finance dubbed Frito Lay as the undisputed chip champ of North America. PepsiCo is the parent company for Frito Lay however; Frito Lay covers the majority of the financial profile for the company. PR News (2010) states that Frito Lay boasts values such as offering healthy snack choices‚ a reduction in environmental impact‚ and an inclusive work place. Frito lay is headed by CEO Al Carey. This paper utilizes the Ansoff Model to analyze Frito Lay. A review was complete of Frito Lay’s competitors
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Frito-Lay’s Dips How would you characterize the dip category in general? Dips are a complementary product; they are served along with chips‚ crackers‚ or raw vegetables. The market for dips is highly fragmented and difficult to measure. More than 80% of all dips are accounted for by supermarkets‚ with a total dip retail dollar sales volume of $620 million (in 1985). The dip category became more popular in late 1983 and early 1984‚ an explanation for this increase is the growing popularity
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potato chips dates back to late 1850s‚ when a New York chef presented deep fried crisp potato chips to the railroad tycoon Cornelius Vanderbilt. Although the invention was made out of curiosity‚ it became an instant hit after Vanderbilt gave it an approval. Till date‚ potato chips are one of the most favorite snacks among many Americans. To keep up with the healthy trend at present‚ many chips makers now have baked alternatives to traditional chips. Here are few choices of our top chips snacks. Frito-lay
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Executive Summary: The Frito Lay Company has been one of the leading snack company’s in the United States for many years with record breaking sales. They have nine of the ten best rated snacks in America. Frito Lay has Ruffles and Lays potato chips that are the only snacks with sales exceeding $1 billion. They are leading in manufacturing and distribution. That being said the new ventures team is looking into purchasing Cracker Jacks from Bordens Foods. They have been focused on learning
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