"Frito lay inc sun chips multigrain snacks strategic marketing plan" Essays and Research Papers

Sort By:
Satisfactory Essays
Good Essays
Better Essays
Powerful Essays
Best Essays
Page 4 of 50 - About 500 Essays
  • Satisfactory Essays

    Pressures of Frito Lay

    • 497 Words
    • 2 Pages

    pressures are due to the customers also. Some of them insist that the bags for chips should be eco-friendly while other applauds Frito-Lay for its green efforts. Because of this‚ Frito-Lays sales have dipped as they introduced the eco-friendly Frito-Lay was threatened to be sued by a news service company and The Centre for Science in the public interest (CSPI) after Frito-Lay switched the name on its olestra-laden snack line. This came into picture when FDA withdrew a requirement that companies

    Premium Environment Frito-Lay Environmentalism

    • 497 Words
    • 2 Pages
    Satisfactory Essays
  • Good Essays

    Sun Chips Case

    • 594 Words
    • 3 Pages

    To: Frito Lay From: Reena Childers RE: Sun Chip Marketing Strategy Introduction Frito Lay is introducing their new product‚ Sun Chip. I believe that they should offer their product to customers by offering them for free for the testing. With this being said‚ Frito Lay should give out the smallest bag‚ 2.5 oz out as free samples and in turn gain sales from those who would like to be repeaters and keep buying the product. This new strategy will be able to attract new customers and gain a larger

    Premium Marketing Frito-Lay United States

    • 594 Words
    • 3 Pages
    Good Essays
  • Good Essays

    Sun Chips Case

    • 732 Words
    • 3 Pages

    Frito-LayInc. – Sun ChipsTM Multigrain Snacks Case Study Analysis Assessment of the Sun ChipsTM test market results This test market was held at Minneapolis – St. Paul‚ Minnesota metropolitan‚ which was chosen as a representation to the 90 million snack chip households in the United States. The analysis of the Sun ChipTM‘s test market results is organized chronologically according to the order of findings as stated in the case. Type of purchase The coupon program was an effective advertising

    Premium Snack food Doritos Sun

    • 732 Words
    • 3 Pages
    Good Essays
  • Powerful Essays

    Case Analysis Frito-Lay

    • 4377 Words
    • 18 Pages

    Sustain Your Chips —Sustainable Strategies Consultation for Frito-Lay Inc. 2011 Gillian Hrycko‚ Goya and Jake Eco-Innovations Consulting Firm 2011/7/18 Executive Summary Frito-Lay is a brand known by almost every consumer in North America. With products being exported to 79 countries around the globe and accounting for almost 62% of the salty snack industry in North America‚ it is certainly a powerful brand. Yet

    Premium Snack food Food Frito-Lay

    • 4377 Words
    • 18 Pages
    Powerful Essays
  • Good Essays

    Running head: CASE ANALYSIS OF FRITO-LAY Case Analysis of Frito-Lay MKT610: Marketing Strategies Jane Student Davenport University Terry O’Connor‚ Ph.D. June 15‚ 2010 Table of Contents Purpose and Overview 3 Analysis of Our Past and Current Situations 3 External Opportunities We Could Exploit 4 External Threats That May Impeded Success 4 Internal Strengths on Which to Capitalize 4 Internal Weaknesses to Overcome 4 Assumptions on Which the Strategies

    Premium Marketing

    • 924 Words
    • 4 Pages
    Good Essays
  • Powerful Essays

    Frito Lays Case Analysis

    • 1465 Words
    • 6 Pages

    mid-eighties Frito-Lay’s Dips had become a highly profitable product line with sales of $30 million in 1981‚ growing to $87 million in 1985. In late 1986‚ Marketing Director Ben Ball‚ and Product Manager Ann Mirabito had completed the planning review for the Frito-Lay line of dips. A major issue at the planning meeting was where‚ and how‚ to further develop Frito-Lay’s Dips. Two divergent viewpoints developed; that the dip line should be more aggressively promoted in its market segment‚ and that Frito-Lay

    Premium Marketing

    • 1465 Words
    • 6 Pages
    Powerful Essays
  • Good Essays

    Frito Lay Case Study

    • 2247 Words
    • 9 Pages

    Summary- Frito-Lay is a division of PepsiCo‚ a New York-based diversified consumer goods and services firm. Frito-Lay is a nationally recognized leader in the manufacture and marketing of snack foods. The company’s leaders in the snack industry include potato chips‚ tortilla chips‚ cheese puffs and pretzels. Frito-Lay not only had net sales in 1985 of three billion but also captured about thirty three percent of the snack foods sold in the United States. When Frito-Lay first got into the dip industry

    Premium Marketing Frito-Lay Snack foods

    • 2247 Words
    • 9 Pages
    Good Essays
  • Powerful Essays

    Frito Lay Case Study

    • 3924 Words
    • 16 Pages

    History of the Frito-Lay’s Company : In 1932‚ two young entrepreneurs independently began to operate two separate companies that were thousands of miles apart. (Elmer Doolin & Herman W. Lay of Nashville) 1. The Frito Company In 1932‚ Elmer Doolin started doing business in a small San Antonio cafe and purchased a bag of corn chips to eat with his sandwich. Mr. Doolin set his new business venture in his mother’s kitchen. Because there was no money for hiring employees‚ his family helped

    Premium Lay's Frito-Lay Snack food

    • 3924 Words
    • 16 Pages
    Powerful Essays
  • Good Essays

    Frito Lay Case Study

    • 858 Words
    • 4 Pages

    Frito Lay In 1930‚ two men in different parts of the United States began companies that would eventually come to control the international snack food market. One-named Doolin purchases were made from corn dough used for centuries by Mexicans to bake bread. Fascinated with the product‚ Doolin sold his ice cream business and purchased the corn chip producer’s business for one hundred dollars. The brand‚ Frito‚ was created in the kitchen of his mother‚ along with the early production of the corn chips

    Premium Coca-Cola Pepsi Cola

    • 858 Words
    • 4 Pages
    Good Essays
  • Good Essays

    Caso Frito Lay

    • 357 Words
    • 2 Pages

    Caso 6-B: Medidas de Control de Frito Lay 1. Describa el tipo de control que Frito-Lay usa. Porque piensa que eligieron este tipo de sistema de control? En este caso se muestra claramente que Frito-Lay usa el sistema de control concurrente. Este sistema es cuando los controles de un proceso de ejecutan durante el proceso esta en desarrollo. En el caso se explica claramente como los vendedores locales de Frito-Lay introducen la información de las ventas y entregas en sus ordenadores diariamente

    Premium Frito-Lay Estados Unidos Cheetos

    • 357 Words
    • 2 Pages
    Good Essays
Page 1 2 3 4 5 6 7 8 9 50