Czyszczoń and Aleksander Zgrzywa Politechnika Wrocławska‚ Faculty of Computer Science and Management‚ Institute of Informatics‚ Wybrzeże Wyspiańskiego 27‚ 50370 Wrocław‚ Poland {adam.czyszczon‚aleksander.zgrzywa}@pwr.wroc.pl http://www.zsi.ii.pwr.wroc.pl Abstract. This paper attempts to address the problem of the automatic customer segmentation by processing data collected in Social Customer Relationship Management (Social CRM) systems using Kohonen networks. Presented segmentation approach comprises
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Examination Paper of Semester III IIBM Institute of Business Management Semester-III Examination Paper Knowledge Management Section A: Objective Type (30 marks) • • • This section consists of Mixed Type questions & Short Answer type questions. Answer all the questions. Part One questions carry 1 mark each & Part Two questions carry 5 marks each. MM.100 Part One: Multiple Choices: 1. UCC stands for a. Universal Commercial Code b. Uniform Commercial Code c. Uniq Commercial Code d. United Commercial
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The industrial property includes inventions (patents)‚ logo‚ industrial designs and trademarks; copyright includes artistic works literary. Actually‚ intellectual property is an intangible property; its object is the product of intellectual or knowledge. Its value is same as houses‚ cars‚ jewelry and other tangible property‚ and it also protected by governmental laws; for some well-know patents‚ logo and trademark have more value than other tangible property. The reasons for protect intellectual
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how to lead a knowledge worker The people who are knowledge workers are included among those who work in research and development for the pharmaceutical business. they also developed a new computer game for software companies. In addition‚ they also are partners (or rising star) in a professional services firm and also the mechanics and designers in formula one racing team. The best lead clever " knowledge worker’s" is : 1. Have ability and authority - To lead knowledge workers‚ a leader must
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John Naisbitt: “We are drowning in information but starved for knowledge.” (Lewis‚ p. 4) In today’s Information Age organizations are looking more and more towards the productive manipulation of information to succeed and stay competitive. Increases in technology give rise to an increased emphasis on the human aspects of the socio-technical system: a complex system where workers and technology interact together to achieve some common objective. Accomplishing business objectives involves better
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Introduction Knowledge is an important element in every individuals’ lives but most importantly to businesses to succeed in today’s economy. The successfulness of knowledge is through many strategies that involve knowledge creation‚ knowledge transfer and knowledge management and also by using advanced IT systems through the economic growth and change (Anantatmula and Kanungo‚ 2010). The purpose of this report is to evaluate how successful the KM strategies are in place within Apple and to evaluate
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Is knowledge management a fad? Abstract Knowledge management is a broad term that includes tools and theories from various fields. T.D. Wilson had been impeaching the need for knowledge management and he had come to the conclusion that knowledge management is just a fad started by consultancy companies and IT/ICT departments. This paper examines the righteousness of this proclamation and provides explanations and specifications of some conclusions that had T.D. Wilson provided
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chakkar” Lays Campaign Advertising Agency: J.Walter.Thompson (JWT) Under the guidance of: PROF. S.C.MAKANI Table of Contents INTRODUCTION 3 About JWT: 4 JWT World (in India) 4 Structure of JWT 7 GENERAL INFORMATION ABOUT THE CAMPAIGN 9 How did Agency get the account: 9 Dates of the campaign: 9 BTL 9 CLIENT BRIEF: 10 Company Details: Frito Lays 10 FritoLay India 11 FRITOLAY India Genesis 12 SWOT: 14 SWOT Analysis of Frito Lays 14
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Knowledge management in small and medium-sized companies: knowledge management for entrepreneurs R.P. uit Beijerse. Journal of Knowledge Management. Kempston: 2000. Vol. 4‚ Iss. 2; pg. 162 Abstract (Summary) This article deals with a field which gets little or no attention in the research done into knowledge management: small and medium-sized enterprises (SME). First a conceptual model for SMEs will be given‚ next this model will be used to analyze various companies. It is found that knowledge
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headquartered in Purchase‚ New York‚ United States‚ with interests in the manufacturing‚ marketing and distribution of grain-based snack foods‚ beverages‚ and other products. PepsiCo was formed in 1965 with the merger of the Pepsi-Cola Company and Frito-Lay‚ Inc. PepsiCo has since expanded from its namesake product Pepsi to a broader range of food and beverage brands‚ the largest of which include an acquisition of Tropicana in 1998 and a merger with Quaker Oats in 2001—which added the Gatorade brand
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