A PROJECT REPORT ON “CONSUMER BEHAVIOUR IN JUICE IND.” Submitted In Partial Fulfilment of the Requirement for the Degree of Bachelors in Business Administration (BBA) OF H.N.B GARHWAL UNIVERSITY‚ SRINAGAR (A CENTRAL UNIVERSITY) INTERNAL GUIDE: SUBMITTED BY: DR. MANU SHARMA ABHISHEK ARORA PROFESSOR BB11A49 IMS‚ DEHRADUN
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Michael Moss consociates with every individual who interacts with his work The Extraordinary Science of Addictive Junk Food by discussing a widespread situation commonplace in universal societies. Moss confabulates the idea of being addicted to junk food; a cliché lifestyle for many. Moss’ essay explains many different parts of the junk food industry‚ from how the food is marketed to how the food is processed to appeal to the consumer’s “wants”‚ and inevitably how the food is entered the body. One
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in purchase ‚ New york ‚ United States ‚ with interests in the manufacturing ‚ marketing and distribution of grain-based snack foods ‚ beverages ‚ and other products . Pepsi Co. was formed in 1965 with the merger of the pepsi - cola company and Frito – Lay ‚pepsi co has since expanded from its namesake product pepsi to a broader range of food and beverage brands ‚ the largest of which include an acquisition of Tropicana in 1998 and a merger with Quaker Oats in 2001- which added the Gatorade brand
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PepsiCo‚ Inc. Katherine Schryner MBA5002 - Microeconomics And Decision-Making James Slate 03/09/08 I. Executive Summary In1898‚ Caleb Bradham created the Pepsi Company (PepsiCo). The Pepsi-Cola Company merged with other companies (Frito-Lay‚ Tropicana and Quaker Foods to list a few) between 1965 and 2001 and is now referred to as PepsiCo‚ Inc. PepsiCo‚ Inc. has many headquarters worldwide for the several different companies. The main world PepsiCo headquarters residing in New York
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PEPSI COMPANY | | Type | Cola | Manufacturer | PepsiCo. | Country of origin | United States | Introduced | 1898 (as Brad’s Drink) June 16‚ 1903 (as Pepsi-Cola) 1961 (as Pepsi) | Related products | Coca-Cola Fanta Dr Pepper Sprite (soft drink) Irn Bru Cola Turka Big Cola | Website | http://pepsi.com/ | Pepsi is a soft drink produced and manufactured by PepsiCo. It is sold in many places such as retail stores‚ restaurants‚ schools‚ cinemas and from vending machines. The drink was first made
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PROJECT REPORT ON " A STUDY ON SALES PROMOTION AT PEPSICO" Project report submitted in partial fulfillment of the requirement of Pondicherry University for the award of the degree of MASTER OF BUSINESS ADMINISTRATION (INTERNATIONAL BUSINESS) Submitted By Chandan kumar (Reg: No.11382017) Under the guidance of Dr. Bushan D.Sudhakar Reader‚ Department of International Business DEPARTMENT OF INTERNATIONAL BUSINESS SCHOOL OF MANAGEMENT PONDICHERRY UNIVERSITY PUDUCHERRY- 605 014 1|Page Department
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and own 22 brands that achieve retail sales beyond $1 billion each. PepsiCo diversification strategy yields them a great profit in return; around half of PepsiCo’s revenue is produced from their food business‚ out of which major contributors is Frito-Lay (snack food) and Quaker Oats. PepsiCo has spread all over the world market and now have access to 80% of the world’s market share and generating huge revenue out of it. The Non US market holds 50% of the revenue of PepsiCo. Besides these PepsiCo
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Corporate Information Systems Management. Chicago‚ IL: Irwin‚ 1996. Applegate‚ L. and Pearlson‚ K. "Mrs. Fields‚ Inc.‚ 1977-1987". Harvard Business School case 194-064‚ 1994. Applegate‚ L. "Frito-Lay‚ Inc.: A Strategic Transition (1980-1986)". Harvard Business School case 194-107‚ 1994. Applegate‚ L. "Frito-Lay‚ Inc.: A Strategic Transition Abridged(1987-1991)". Harvard Business School case 195-238‚ 1995. Boyton‚ A. and R. Zmud‚ Management Information Systems: Readings and Cases‚ A Managerial Perspective
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beverage division with The Coca-Cola Company (KO) and the food division with the likes of Kraft (KFT)‚ Heinz (HNZ) and General Mills (GIS). History‚ global footprint and breakdowns PEP evolved from a 1965 merger between Pepsi-Cola Company and Frito-Lay‚ a manufacturer of potato and corn chips (PepsiCo 2011a). From the late 1970s through to mid-1990s‚ PEP expanded rapidly via acquiring numerous businesses outside its core focus including Pizza Hut‚ Taco Bell‚ Wilson Sporting Goods and North American
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wants. PepsiCo must monitor the market and respond to changes in consumer wants quickly or their competitors will respond first taking away some of the demand for PepsiCo’s products. PepsiCo has several brands that it produces including Pepsi-Cola‚ Frito-Lay‚ Tropicana‚ Quaker‚ and Gatorade. These brands offer quick snacks and convenience‚ which has historically been a preference for consumers. PepsiCo is innovating ways to keep foods and snacks convenient while making them healthier. This is in response
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