manufacture & selling of foods & beverages. It has 3 divisions viz * Carbonated beverages division which sells leading CSD brands such as Pepsi ‚ Mirinda ‚ Mountain Dew ‚ Slice ‚ Nimbooz ‚ Twister. * Frito Lay India which sells leading food brands such as Frito Lay ‚ Uncle Chipps ‚ Cheetos ‚ Kurkure & Quaker Oats. * Tropicana beverages which sells the non-carbonated range of healthy beverages such as Tropicana juices ‚ Gatorade. Currently the product is available only in
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MKTG461 Moon HBR Case “Introducing New Coke” Executive Summary (1pg): Situation Analysis (2pg): It seems that the most important events throughout Coca-Cola’s history have happened at the end of the United States’ involvement in war-times. From the original invention right after the civil war‚ to share prices falling after World War I leading to a mass re-structuration internally‚ to the company’s involvement with World War II soldiers‚ Coke has continually evolved to stay on top. The
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headquartered in Purchase‚ New York‚ United States‚ with interests in the manufacturing‚ marketing and distribution of grain-based snack foods‚ beverages‚ and other products. PepsiCo was formed in 1965 with the merger of the Pepsi-Cola Company and Frito-Lay. As of January 2012‚ 22 of PepsiCo ’s product lines generated retail sales of more than $1 billion each‚ and the company ’s products were distributed across more than 200 countries‚ resulting in annual net revenues of $43.3 billion. Based on net
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1. Executive Summary This marketing plan provides a written analysis of the trends‚ consumer demands and markets in the snack industry and the implementation strategy Procter & Gamble (P&A) plans to put into action when launching a new product extending on the current Pringles line. The key success factors of this marketing plan are: * Growing market for low-calorie (healthier) products and exotic tastes: -The market for healthier snack products‚ and especially low-calorie products has great
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on the process that all companies should follow to help determine whether the industry they are in demonstrates sufficient attractiveness and whether their current business units have sufficient competitive advantage. In 1965‚ Pepsi-Cola and Frito-Lay combined forces to create a new company that could capitalize on the combined strengths of the two companies. Almost immediately‚ the company used this new synergy to create such new snack products as Doritos and Funyuns‚ both or which have proven
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PepsiCo Diversification Strategy in 2008 PepsiCo History • PepsiCo is the second largest snack and beverage company in the world. Established in 1965 when Pepsi-Cola and Frito-Lay shareholders merged their salty snack icon and soft drink giant. With revenues of $500 million with popular brands such as Pepsi-Cola‚ Mountain Dew‚ Fritos‚ Lay’s‚ Cheetos‚ and Ruffles‚ they have achieved growth and long-term value in its operational activities by creating competitive advantages through new product innovation
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good value-for-money perception. Of course the branded segment is much smaller at Rs 2‚200 crore‚ which is what makes it so attractive to food Companies that are looking at bigger shares and in the branded snacks market‚ to get down to basics‚ Frito Lay commands a
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dy Managerial Economics Coke vs. Pepsi: An Economic Analysis Rebecca Simmons Managerial Economics Dr Sol Drescher December 4‚ 2012 Executive Summary In this case study we will do an economic analysis of two major competitors; Coke® and Pepsi®. We will look at the history of these to competitive giants and discuss how they have evolved over the years to become rivals in the 21st Century. In this case study we
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High School throwing a party for his friends‚ but this commercial is catering to the younger crowd. CNN money Brian Stelter (CNN Money‚ 2016) sat down with Seth Kaufman CMO‚ PepsiCo and Ram Krishnan CMO‚ Frito-Lay both say try to use the same market strategies gearing to the younger crowd. Frito-Lay uses babies and animals‚ to Pepsi Celebrity appearance. The strategies have not changed over the years‚ in fact‚ the company continues to use the same marketing strategies year after year. These strategies
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making the potato chip that is well known and sold today is quite simple. Potatoes are harvested from potato farms‚ and then the potato is washed‚ peeled‚ sliced‚ dried‚ fried‚ and salted. The Frito- Lay Web site clearly describes the process. All across America potatoes are specifically grown for Frito- Lay to make great tasting chips. Upon arrival at one of our
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