The Relationship between Customer Loyalty and Satisfaction Introduction In the past decades‚ there was a controversial issue about the relationship between customer loyalty and satisfaction. Actually‚ it is still a heated debate nowadays. Some people said that customer satisfaction bring customer loyalty‚ while some people believed that customer loyalty affect customer satisfaction. Interestingly‚ very few executives and managers understand the critical difference. The purpose of this paper is
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ORK GUIDELINES CHAPTER ONE - INTRODUCTION 1. Background of the Study 2. Statement of the Problem 3. Aims and Research Objectives 4. Research Questions or hypothesis 5. Significance of the Study 6. Organization of the Study CHAPTER TWO – LITERATURE REVIEW 1. Introduction 2. Definition of key terms 3. OTHERS (based on your research questions) 4. Should have a Conceptual Framework (either after intro or as the last in the chapter) CHAPTER THREE – METHODOLOGY 1. Introduction
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1.1Customer Satisfaction What is customer satisfaction? Customer satisfaction refers to how satisfied customers are with the products or services they receive from a particular agency. The level of satisfaction is determined not only by the quality and type of customer experience but also by the customer’s expectations. A customer may be defined as someone who: •Has a direct relationship with‚ or is directly affected by your agency and •Receives or relies on one or more of your agency’s services
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Research Project: Potato The potato originated in the South American Andes‚ but its heartland of wild genetic diversity reaches from Venezuela‚ Colombia‚ Ecuador‚ Peru‚ Bolivia‚ Argentina‚ Chile‚ Uruguay‚ Paraguay‚ southern Brazil‚ northward into Central America‚ Mexico‚ and the southwestern United States. Potato was first cultivated between 3 and 7 thousand years ago‚ some scientists believe they may have grown wild in the region as long as 13‚000 years ago. Potato is the third most important
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As the Chief Executive Officer of Sierra Lighthouse Hotel Freetown‚ I’ve been provided with an Organisational Performance and Customer Satisfaction equation: Consumer Expected Quality - Organisational Actual Quality = Customer Perceived Quality EQ > AQ => Dissatisfaction EQ = AQ => Mere Satisfaction AQ > EQ => Delighted Customer An Organization Performance includes multiple activities‚ that help in establishing the goals of the organization‚ and monitor the progress towards the target
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Review and Critique on Customer Satisfaction LIU Huiqun1‚ ZHAO Xin2 1. School of Economics‚ Tianjin University of Commerce‚ Tianjin‚ China‚ 300134 2. Department of Economics and Management‚ Dezhou Vocational and Technological College‚ Dezhou‚ China‚ 253000 huiqunliu@tjcu.edu.cn Abstract: The concept of customer satisfaction has attracted much attention in recent years. Organizations that try to analyze this concept should begin with an understanding of various customer satisfaction models. In this paper
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customer’s satisfaction has been the main concern for every hotel and resort. Customers are now more valued and every effort is being made to keep them loyal to the hotel and make them permanent visitors. The hotel industry believes that higher level of customer satisfaction may result in higher levels of repurchase. Repeat purchasing is essential to a continued stream of profitability through achieving higher levels of customer satisfaction (Oliver‚ 1997). The customers’ satisfaction can be defined
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DV 1. Customer satisfaction 1. Customer satisfaction is a key factor in formation of customer’s desires for future purchase (Mittal & Kamakura‚ 2001). 2. Furthermore‚ the satisfied customers will probably talk to others about their good experiences. This fact‚ especially in the Middle Eastern cultures‚ where the social life has been shaped in a way that social communication with other people enhances the society‚ is more important (Jamal & Naser‚ 2002). 3. Customer satisfaction leads to repeat
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Asking each and every customer is advantageous in as much as the company will know everyone’s feelings‚ and disadvantageous because the company will have to collect this information from each customer (National Business Research Institute‚ 2009) Customer satisfaction has been a subject of great interest to organizations and researchers alike. The principal objective of organizations is to maximize profits and to minimize cost. Profit maximization can be achieved through increase in sales with
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Improve Customer Satisfaction Running Head: Improve the Customer Satisfaction Improving the Customer Satisfaction in Hospitality Industry Zhang Hexin Tianjin University of Commerce TUC-FIU Cooperative School HFT3453 Lodging Operations Control Professor: Tao wei Date: April 14‚ 2012 2 Improve Customer Satisfaction Abstract This research paper aims to give the clearly definition of the customer satisfaction and give the substantial strategies to improve the customer satisfaction. From the
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