Organizational Culture and Globalization Stanley Brett Yunker Davenport University MGMT 735 Professor Andrew Makar October 18th‚ 2010 Case Recap Superior Supermarkets (SS) is a division of Hall Consolidated‚ a privately owned wholesale and retail food distributor. SS is the smallest of three chains which caters to the South Central United States and is ranked either No. 1 or No. 2 in each of its markets. SS has been considering an ‘Everyday Low Prices’ strategy for many years
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I have worked with Frito-Lay for a little under five years‚ I am pleased with my progress and I am always striving to be promoted. My boss calls me and wants to meet with me at one of our top account stores named Kroger’s at two o’clock. This meeting is a big deal to me because I want to show the boss that I have been doing my job quite well. I arrive at Kroger’s and proceed in the store‚ once I am in the store I go to the Frito-Lay display and I see that our product display size has been narrowed
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More Than Financial The mission of Frito Lay includes making those that invest in the company get the best return possible. We are an organization that is very concerned with implementing processes that will protect the earth‚ while using resources conservatively. There are many ways we are reaching our target in this mission. Www.fritolay.com reports quality and value for customers and consumers are key. Products and the methods use in the production and transportation is to be safe for consumption
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Performance Analysis. Frito-Lay has well-known brands such as Lay’s®‚ Ruffles® potato chips‚ Fritos® corn chips‚ Doritos®‚ Tostitos®‚ Santitas® tortilla chips‚ Chee•tos® cheese-favored snacks‚ and Rold Gold® pretzels (see Exhibit 1). Eight of those snacks are in top ten best selling in the U.S. Frito-Lay’s business spans every aspect of snack-food production. It has 39 plants‚ 1600 distribution facilities and 10‚000-person route sales teams serving over 400‚000 retail customers each week national
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A potato chip is a slice of potato‚ deep fried or baked until crisp. Potato chips serve as a side dish or snack. The chips of this kind are just cooked and saled‚ but chips are an important part of the snack food market in English-speaking countries and many other Western nations. Lays Classic potato chips contain potatoes‚ healthier oil‚ and salt. Consumers buy lays classic potato chips because of the fufilling taste‚ crunchy and salty. Lays’ potato chips have become such a common snack among many
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SWOT ANALYSIS OF FRITO-LAYS KURKURE ACKNOWLEDGEMENT This project comes out to be a great source of learning and experience. A lot of effort has been put by various people to make this project a success. This has greatly enhanced our knowledge about FMCG market in India. We greatly acknowledge our indebtness to Prof. Ashok Kumar‚ for helping us throughout this project and for providing us in-depth knowledge. This project is acumination of efforts of our entire team whose sincere
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SWOT Analysis Strengths * Frito-Lay Company is well-known for all people around the world * There are high technology and continuous improvement in the process of production * The company has good brand image and its reputation. * Our products can respond to all ages of customers. Children and adults can eat it * There is a good management of system within the company and its subsidiaries * The project of green packaging‚ it is made a better image in eyes of customers.
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Frito-Lays is a nationally recognized leader in the manufacture and marketing of salty snack foods with 33% market share in the U.S. Frito-Lay has a highly profitable dip product line with $87 million sales in 1985. Dips are most frequently used with salty snacks whereas account for 67% of total dip sales. Rest of dip sales (33%) are linked to vegetable usage. But the market for dips is highly fragmented and difficult to measure. In late 1986‚ management team of Frito-Lays wants to complete their
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Company Background The success of Frito Lay is a tribute to two entrepreneur’s dreams. In 1932‚ C.E. Doolin purchased a bag of corn chips in a café in San Antonio‚ Texas. He learned that the chips manufacturer was selling his business so he purchased the recipe and began selling Fritos Corn Chip. Meanwhile‚ that same year‚ Herman W. Lay began his potato chip business in Nashville by delivering snack foods. He then purchased the manufacturer‚ and the H.W. Lay & Company was formed. It soon became
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Chief Marketing Officer Frito-Lay North America 7701 Legacy Dr‚ Plano‚ TX Dear Ms. Anindita Mukherjee‚ We are pleased to submit you the report you requested on September 21‚ 2012. The report is entitled “Strategic Marketing Plan for Frito-Lay”. This report provides information of current and potential target market for Frito-Lay. This document consists and concentrates on the existing marketing strategies and recommends strategies to improve the current status of Frito-Lay. After carefully analyzing
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