tQUESTIONNAIRE 1) Do you like to eat potato chips? Yes No 2) Which brands of potato chips are you aware of? ____________________ ____________________ ____________________ ____________________ ____________________ if anymore please mention____________________________ 3) Which Brand in potato chips do you eat? Lays Balaji Wafers Bingo Pringles Uncle chips 4) What do you like in the brand of potato chips which you eat? ____________
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Research Project: Potato The potato originated in the South American Andes‚ but its heartland of wild genetic diversity reaches from Venezuela‚ Colombia‚ Ecuador‚ Peru‚ Bolivia‚ Argentina‚ Chile‚ Uruguay‚ Paraguay‚ southern Brazil‚ northward into Central America‚ Mexico‚ and the southwestern United States. Potato was first cultivated between 3 and 7 thousand years ago‚ some scientists believe they may have grown wild in the region as long as 13‚000 years ago. Potato is the third most important
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Baseball‚ hot dogs‚ potato chips‚ and pop. What can be more American than that? The potato chip is the king of salty‚ crunchy snacks. Potato chips originated in New England in 1853 at Moon Lake Lodge in Saratoga Springs‚ New York. The inventor‚ a chef named George Crum‚ was part Native American and part African American and a guide in the Adirondack area. The potato chip was invented when a dinner guest returned his fried potatoes to Chef George Crum because they were not crunchy enough. After returning
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Frito-Lay‚ Inc. – Sun ChipsTM Multigrain Snacks Case Study Analysis Assessment of the Sun ChipsTM test market results This test market was held at Minneapolis – St. Paul‚ Minnesota metropolitan‚ which was chosen as a representation to the 90 million snack chip households in the United States. The analysis of the Sun ChipTM‘s test market results is organized chronologically according to the order of findings as stated in the case. Type of purchase The coupon program was an effective advertising
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The potato is a starchy‚ tuberous crop from the perennial Solanum tuberosum of the Solanaceae family (also known as the nightshades). The word may refer to the plant itself as well as the edible tuber. In the region of the Andes‚ there are some other closely related cultivated potato species. Potatoes were introduced outside the Andes region four centuries ago‚ and have become an integral part of much of the world’s cuisine. It is the world’s fourth-largest food crop‚ following rice‚ wheat and maize
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INTRODUCTION [pic] CHIPS Company is the World leader in the salty snack category‚ controlling more than 35% of the world market in snack chips &60% in the United State. Among the company’s well known brands are five that generate annual sales of$1billioneach: Lay’s‚ Ruffles‚Doritos‚ Tostitos &Chee –tos. In addition to its dominance of the potato chip‚ tortilla chip‚& corn chip sectors (the last of these led by the Fritos brand)‚Frito-Lays has major brands in other categories such as Rold Gold
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Project report On Supply Chain Management of Potato INDEX |Sr.No |Topic |Remarks | |1 |Introduction | | |2 |Overview Of Potato Sector In India | | |3
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Hardbite Chips Langara College School of Management MARK 1115 Introduction to Marketing D. Hill 23 November 2009 Executive Summary This report provides an analysis of Hardbite Chips and the Snack Food Industry and offers recommendations for Hardbite Chips to develop an effective marketing plan. Hardbite Chips is an environmentally sustainable business that provides healthy‚ good-tasting‚ and quality potato chips. The target
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University Menen Adefris | [Banana chips project proposal] | Contents 1.INTRODUCTION3 2.Production 3 2.1Production steps of Banana Chips3 3.Market Potential3 3.1Demand and Supply3 3.2Sales Location3 4.Costing the Business4 4.1Equipment cost 4 4.2Staff Cost4 4.3Raw Material cost5 4.4License or Registration Cost5 4.5Operating Cost5 4.6Startup Costs6 5.Costing and Pricing7 5.1 Costing7 5.2Selling Price7 6.Profitability7 7.Financing the Business9 Banana Chips INTRODUCTIONChips are the most popular
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To: Frito Lay From: Reena Childers RE: Sun Chip Marketing Strategy Introduction Frito Lay is introducing their new product‚ Sun Chip. I believe that they should offer their product to customers by offering them for free for the testing. With this being said‚ Frito Lay should give out the smallest bag‚ 2.5 oz out as free samples and in turn gain sales from those who would like to be repeaters and keep buying the product. This new strategy will be able to attract new customers and gain a larger
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