Executive Summary: The Frito Lay Company has been one of the leading snack company’s in the United States for many years with record breaking sales. They have nine of the ten best rated snacks in America. Frito Lay has Ruffles and Lays potato chips that are the only snacks with sales exceeding $1 billion. They are leading in manufacturing and distribution. That being said the new ventures team is looking into purchasing Cracker Jacks from Bordens Foods. They have been focused on learning
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Introductions Case summary and key facts - Summary + Financial Main issues for decision maker Analysis and class discussion of main issues Our recommendations Class recommendations 1. Grow established Frito-Lay brands through line extension 2. Create new products to meet changing consumer preferences and needs 3. Develop products for fast-growing snack food categories 4. Reproduce Frito-Lay Successes in the international market Background Information Frito-Lay Brands include: Lays‚ Ruffles‚
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Summary： Frito-Lay‚ Inc. is a division of PepsiCo‚ Inc.‚ a New York-based diversified consumer goods and services firm. PepsiCo‚ Inc. includes Pizza Hut‚ Inc.‚ Taco Bell Corporation‚ Pepsi-Cola Company‚ Kentucky Fried Chicken‚ and PepsiCo foods international. PepsiCo‚ Inc. recorded net income of $ 1.077 billion on net sales of $ 17.8 billion in 1990. Frito-Lay‚ Inc is a worldwide leader in the manufacturing and marketing of snack chips. In 1960‚ the Frito Company and the H.W. Lay Company merged
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Case Recap Frito-Lay Inc. leads the world in manufacturing and marketing of snacks. More than eight different kinds of Frito-lay snacks chips brands are found among the top 10 best-selling snacks in the U.S Supermarkets. Frito-lay’s well-known brands are: lay’s Doritos‚ Tostitos‚ Ruffles potato chips‚ Fritos corn chips‚ Santitas tortilla chips‚ Sun chips Multigrain snacks and Cheetos cheese-flavored snacks among others. Frito-Lay operates as an independent division of the PepsiCo Inc. Its operations
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Frito-Lay North America is the division of PepsiCo that manufactures‚ markets and sells corn chips‚ potato chips and other snack foods. The primary snack food brands produced under the Frito-Lay name include Fritos corn chips‚ Cheetos cheese-flavored snacks‚ Doritos and Tostitos tortilla chips‚ Lay’s potato chips‚ Rold Gold pretzels‚ Ruffles potato chips and Walkers potato crisps (Europe)—each of which generated annual worldwide sales over $1 billion in 2009.[citation needed] Frito-Lay began in
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TUI UNIVERSITY George M. Cyrus Jr Module 2 Case Assignment Logistics 501 Tom Javarinis Let’s look at how the potato chip came to be. In 1853 the first potato chip was invented by a chef at the Saratoga Springs New York resort in 1853. It was created because one of the customers at the resort keep sending them back because they were too thick‚ soggy and had no taste to it. Crum then decided to fry them and sprinkled them with salt for taste. They
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Frito Lay Question 1 How does the mix of Frito- Lay’s inventory differ from those at a machine or cabinet shop? Since generally the Frito Company is primarily centered on focused facility much of its earnings and savings go into capitol equipment. Frito Lays keeps its inventory in MRO‚ as opposed to the normal cabinet shop where it does not need the MRO. Normally and most of the time Cabinet and machine shops store high inventories in the category of raw materials‚ work in progress and in their final
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Frito Lay’s Tarotato Chips Marketing Plan Hewgi Wong 300736597 Professor: Mike Sullivan Course: MKTG 116 February 05‚ 2014 Frito Lay Canada Product Name: Tarotato Chips Product Description: A healthy alternative to your traditional potato chips. Taro is a starch root much like your traditional potato however it has “30% less fat and more fiber” plus more vitamins (Time‚ 2011). Get that same crisp and tasty flavor that you are used too without the high cholesterol. These
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FRITO LAY CASE STUDY Factual Summary: Frito-Lay‚ Inc has been developing multigrain chips since the early 1970s. It is a worldwide leader in the manufacturing and marketing of snack chips. It is capturing nearly one-half of the retail sales in the United States snack chips market. Frito-Lay knew that a healthier option was appealing to consumers and that this healthier option had proper time to be introduced‚ but the market was not ready for it yet. Product research and development is carried out
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Touro University International Erin S. McDonald ITM:501 Module 1 Session Long Assignment Dr. Kurt Diesch 22 January 2007 In reading these two cases I found that both of them seemed similar in many ways. Both Frito-Lay and Step Two approached the task at hand the same way. They identified the problem and then found a suitable solution. The problem was the same‚ both needed to organize their information and data in a common point so that everyone had access to it. Both had a need for information
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