class discussion of main issues Our recommendations Class recommendations 1. Grow established Frito-Lay brands through line extension 2. Create new products to meet changing consumer preferences and needs 3. Develop products for fast-growing snack food categories 4. Reproduce Frito-Lay Successes in the international market Background Information Frito-Lay Brands include: Lays‚ Ruffles‚ Fritos‚ Doritos‚ Tostitos‚ Cheetos‚ Rold Gold‚ Funyuns Accounts for 13% of sales in U.S. snack-food industry
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FRITO LAYS CHIPS. BACKGROUND AND ENVIRONMENT The Frito-Lay company is a $13 billion subsidiary of PepsiCo that employs 48‚000 people. They are a nationally recognized leader in the manufacture and marketing of salty snack foods. Brands include Lay’s‚ Ruffles‚ Frito’s‚ Doritos‚ Tostitos‚ Cheetos‚ pretzels and Funyuns. They produce nuts‚ peanut butter crackers‚ beef sticks‚ cookies‚ snack bars and more.They sell and deliver through a “front-door store delivery system” in which one person performs
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applauds Frito-Lay for its green efforts. Because of this‚ Frito-Lays sales have dipped as they introduced the eco-friendly Frito-Lay was threatened to be sued by a news service company and The Centre for Science in the public interest (CSPI) after Frito-Lay switched the name on its olestra-laden snack line. This came into picture when FDA withdrew a requirement that companies warn customers of Olestra possible side effects. Centre for Science in the Public interest speculated that Frito Lay was
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Caso 6-B: Medidas de Control de Frito Lay 1. Describa el tipo de control que Frito-Lay usa. Porque piensa que eligieron este tipo de sistema de control? En este caso se muestra claramente que Frito-Lay usa el sistema de control concurrente. Este sistema es cuando los controles de un proceso de ejecutan durante el proceso esta en desarrollo. En el caso se explica claramente como los vendedores locales de Frito-Lay introducen la información de las ventas y entregas en sus ordenadores diariamente
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Summary- Frito-Lay is a division of PepsiCo‚ a New York-based diversified consumer goods and services firm. Frito-Lay is a nationally recognized leader in the manufacture and marketing of snack foods. The company’s leaders in the snack industry include potato chips‚ tortilla chips‚ cheese puffs and pretzels. Frito-Lay not only had net sales in 1985 of three billion but also captured about thirty three percent of the snack foods sold in the United States. When Frito-Lay first got into the dip industry
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Pie Charts An important part of decision making is having a clear understanding of the information used to base decisions from. Charts can be valuable when a need to represent numerical data would benefit communicating information visually. Some of the most important aspects of a good chart are to select the right type of chart (or graph) that can best characterize the data‚ also‚ to keep the design simple in order for an audience to easily understand the information. One of the most popular types
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Executive Summary: The Frito Lay Company has been one of the leading snack company’s in the United States for many years with record breaking sales. They have nine of the ten best rated snacks in America. Frito Lay has Ruffles and Lays potato chips that are the only snacks with sales exceeding $1 billion. They are leading in manufacturing and distribution. That being said the new ventures team is looking into purchasing Cracker Jacks from Bordens Foods. They have been focused on learning
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QUICK FACTS Key Facts – Frito‐Lay North America Headquarters: Plano‚ Texas – Frito‐Lay employs over 48‚000 people and brings in over $13 billion in annual sales. – Frito‐Lay brands account for nearly 62% of the U.S. salty snack category. – Frito‐Lay products are exported to 79 countries around the globe‚ including military destinations. – Products sold under the Frito‐Lay name are now recorded by two PepsiCo divisions: Frito‐Lay North America (North American sales) and PepsiCo International
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Sustain Your Chips —Sustainable Strategies Consultation for Frito-Lay Inc. 2011 Gillian Hrycko‚ Goya and Jake Eco-Innovations Consulting Firm 2011/7/18 Executive Summary Frito-Lay is a brand known by almost every consumer in North America. With products being exported to 79 countries around the globe and accounting for almost 62% of the salty snack industry in North America‚ it is certainly a powerful brand. Yet
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experience Frito Lay’s is a worldwide leading manufacturer of snack chips and has 8 to 10 top ten famous brand with brand loyalty customers. They have skills and thereby increase the productivity of the labour. Specialisation and division labour Standardization of work may increase productivity by labour. Efficency is the key factor with less training. - Economies of scale Mass production will reduce the cost. As per test market‚ Frito Lay’s will
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