K’s announced turnaround strategy and your assessment of the strategy’s potential success? 5 FRITO-LAY‚ INC: SUNCHIPS MULTIGRAIN SNACKS 1. How would you characterize the snack chip category and Frito-Lay’s competitive position in this category? 2. What specific challenges and risks do Frito-Lay face in marketing SunChips and what are the implications of each? 3. What insights can be drawn from Frito-Lay’s prior experience with multigrain snacks? 4. What conclusions can be drawn from research
Premium Marketing Management English-language films
PepsiCo‚ Inc. is founded by Donald M. Kendall‚ president and chief executive officer of Pepsi-Cola and Herman W. Lay‚ chairman and chief executive officer of Frito-Lay‚ through the merger of the two companies. Pepsi-Cola was created in the late 1890s by Caleb Bradham‚ a New Bern‚ N.C. pharmacist. Frito-Lay‚ Inc. was formed by the 1961 merger of the Frito Company‚ founded by Elmer Doolin in 1932‚ and the H. W. Lay Company‚ founded by Herman W. Lay‚ also in 1932. Herman Lay is chairman of the board of directors
Premium Pepsi
the brand equity of the Cracker Jack name to bring in sales and maintain a premier pricing position.2. Why is Frito-Lay considering the purchase of Cracker Jack?Frito-Lay Company is considering the purchase of the Cracker Jack brand as a direct result of a new division in the company‚ New Ventures. This division has been directed to seek or create opportunities and products where the Frito-Lay Co. strengths can be capitalized and deliver consumer food solutions with a high impact.Frito-Lay currently
Premium Popcorn Meal Brand management
approximately $39.5 billion. The company ’s portfolio of businesses in 2008 included Frito-Lay salty snacks‚ Quaker Chewy granola bars‚ Pepsi soft drink products‚ Tropicana orange juice‚ Lipton Brisk tea‚ Gatorade‚ Propel‚ SoBe‚ Quaker Oatmeal‚ Cap ’n Crunch‚ Aquafina‚ Rice-A-Roni‚ Aunt Jemima pancake mix‚ and many other regularly consumed products. Company History PepsiCo Inc. was established in 1965 when Pepsi-Cola and Frito-Lay shareholders agreed to a merger between the salty snack icon and soft drink
Premium Pepsi Coca-Cola
of PepsiCo Corporate Overview and Financial Performance PepsiCo‚ Inc. is one of the most successful consumer products companies in the world‚ with 2000 revenues of over $20 billion and 125‚000 employees. The company consists of: Frito-Lay Company‚ the largest manufacturer and distributor of snack chips; Pepsi-Cola Company‚ the second largest soft drink business and Tropicana Products‚ the largest marketer and producer of branded juice. PepsiCo brands are among the best known and
Premium Coca-Cola Soft drink Energy drink
the intersection of business and public interests. The company was organized into four business divisions which all followed the corporation’s general strategic approach. Frito-Lay North America manufactured‚ marketed‚ and distributed such snack foods as Lay potato chips‚ Doritos tortilla chips‚ Cheetos cheese snacks‚ Fritos corn chips‚ Quaker Chewy granola bars‚ Grandma’s cookies‚ and Smartfood popcorn. The PepsiCo Beverages North America beverage manufactured‚ marketed‚ and sold beverage concentrates
Premium
Inventory management Definition: “Inventory management answers the question of how much inventory is needed to buffer against the fluctuations in forecast‚ customer demand and suppliers deliveries”. Inventory management (IM) is not only for sellers or manufacturers; all organizations have some type of inventory planning and control system. A bank has methods to control its inventory of cash. Also‚ a hospital has methods to control blood supplies and pharmaceuticals. It has to answer three
Premium Inventory
Culture COMPANY OVERVIEW PepsiCo is one of the largest food and beverage companies in the world. It manufactures and sells eighteen brands of beverages and snack foods and generates over $98 billion in retail sales. PepsiCo encompasses the Pepsi Cola‚ Frito-Lay‚ Tropicana‚ Quaker‚ and Gatorade brands and offers products in over 200 countries. It currently holds 36 percent of the total snack food market share in the U.S. and 25 percent of the market share of the refreshment beverage industry. The company’s
Premium Pepsi
billion and over 142‚000 employees. The company’s portfolio of businesses in 2008 included Frito-Lay salty snacks‚ Quaker chewy granola bars‚ Pepsi soft drink products‚ Tropicana orange juice‚ Lipton Brisk tea‚ Gatorade‚ Propel‚ SoBe‚ Quaker Oatmeal‚ Cap’n Crunch‚ Aquatint‚ Rice-A-Roni‚ Aunt Jemima pan cake mix‚ and many other regularly consumed products. The company consists of the snack business of Frito-Lay North America and the beverage and food businesses of PepsiCo Beverages and Foods‚ which
Premium
began her career in business in 1989 as an office manager for the Frito Lay Company. In 1991 she moved into sales and became an account manager covering the territories within and surrounding the city of Shreveport‚ LA. It was in this position that she discovered her love for sales and business. Within one year she was promoted to district sales manager and supervised a small team of account managers. As a district manager for the Frito Lay Company‚ she outshined her fellow managers by exceeding sales
Premium Management Leadership Fiedler contingency model