Table of Contents 1.0 Company profile 2 1.1 PepsiCo Mission: 2 1.2 PepsiCo Vision: 3 2.0 Product Group 3 3.0 Foreign market expansion 4 3.1 Our performance in 2013 was strong: 4 3.2 Frito-Lay North America 5 3.3 Quaker Foods North America 5 3.4 Latin America Foods 6 3.5 PepsiCo Americas Beverages 6 3.6 Europe 6 3.7 Asia‚ Middle East and Africa 7 4.0 ORGANIZATIONAL STRUCTURE 7 4.1 STRATEGIES 7 4.2 Supply Chain of PepsiCo. And Supply Chain Strategy 8 4.3 Supply Chain Planning 8 4.4 Supply Chain Operation
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dy Managerial Economics Coke vs. Pepsi: An Economic Analysis Rebecca Simmons Managerial Economics Dr Sol Drescher December 4‚ 2012 Executive Summary In this case study we will do an economic analysis of two major competitors; Coke® and Pepsi®. We will look at the history of these to competitive giants and discuss how they have evolved over the years to become rivals in the 21st Century. In this case study we
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Australia. Pepsi-cola company‚ the second largest soft drink business and Tropicana products. The main products of the company comprises of different soft drinks brand includes pepsi‚pepsi light ‚pepsi max‚7up‚mountain dew‚etc..The company consists of: Frito-Lay Company‚ the largest manufacturer and distributor of snack chips; Pepsi-Cola Company‚ the second largest soft drink business and Tropicana Products. In order to promote their pepsi brand‚ the marketing division of the company has been able to utilize
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SYNOPSIS SYNOPSIS This thesis is an extensive research on the marketing‚ and financial strategies of the PepsiCo international. It covers an extensive survey and depict all graphs‚ fact and figures of the company. It begins with the introduction of soft drink industry and introduction of the PepsiCo international followed by it’s history. It covers some of the major strategies adopted by Pepsi. The thesis also takes about how Pepsi is doing all over the world and
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advertising campaign was appointed a board member. By 1963‚ the head of Pepsi-Cola International had risen to the top of the Pepsi empire. Finally‚ the company combined with Frito Lay in 1965 founding PepsiCo‚ Incorporated and making Donald M. Kendall President and Chief Executive Officer and Herman W. Lay‚ the founder of Frito Lay‚ chairman of the Board
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PepsiCo Market / Industry analysis Financial analysis Portfolio analysis Recommendations Q&A 1 16 October 2012 Draft v1 2.1 PepsiCo Overview Overview n n n n Acquisitions n Formed in 1965: merger Pepsi-Cola Company & Frito-Lay Inc. America mulinational food & beverage corporation Headquartered in United States‚ NY Manufacturing marketing & distribution of: – grain-based snack foods – salty snacks – beverages 1980‘ & 1990s Mug root beer‚ 7up International Smartfood
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marketing capabilities. Below is a list of key products offered by both Coca Cola and PepsiCo: PepsiCo Coca Cola Frito-Lay Brands Gatorade Brands Coca-Cola Brands Lay ’s potato chips Gatorade Thirst Quencher A&W Ruffles potato chips Gatorade Frost Thirst Quencher Coca Cola Doritos tortilla chips Propel Fitness Water Canada Dry Tostitos tortilla chips Tropicana Brands Dasani Fritos corn chips Tropicana Pure Premium juices Diet (varieties) Cheetos cheese flavored snacks Tropicana Pure Tropics
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PepsiCo Diversification Strategy in 2008 PepsiCo History • PepsiCo is the second largest snack and beverage company in the world. Established in 1965 when Pepsi-Cola and Frito-Lay shareholders merged their salty snack icon and soft drink giant. With revenues of $500 million with popular brands such as Pepsi-Cola‚ Mountain Dew‚ Fritos‚ Lay’s‚ Cheetos‚ and Ruffles‚ they have achieved growth and long-term value in its operational activities by creating competitive advantages through new product innovation
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Kurkure’s Innovative Marketing Strategies Abstract: In 2010‚ Kurkure‚ a snack brand of Frito-Lay in India‚ launched yet another offering in the market‚ the Funjabi Kadhai Masala. Over the years‚ the company had launched various products under this brand and also backed these up with innovative marketing campaigns. Encouraged by the growing popularity of Kurkure among Indian consumers‚ the company also had plans to launch its products in Western countries. Would the product receive the same
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generate more than $1 billion each in annual retail sales. Its main businesses include – Pepsi‚ Mountain Dew‚ Lay’s‚ Gatorade‚ Tropicana‚ 7 Up‚ Doritos‚ Lipton Teas‚ Quaker Foods‚ Cheetos‚ Mirinda‚ Ruffles‚ Aquafina‚ Pepsi Max‚ Tostitos‚ Sierra Mist‚ Fritos‚ and Walkers. PepsiCo was founded in 1965 when Donald M. Kendal‚ President and Chief Executive Officer of PepsiCola and Herman W. Lay‚ Chairman and Chief Executive Officer of FritoLay merged the two companies. Tropicana was acquired in 1998.
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