PepsiCo‚ Inc. Katherine Schryner MBA5002 - Microeconomics And Decision-Making James Slate 03/09/08 I. Executive Summary In1898‚ Caleb Bradham created the Pepsi Company (PepsiCo). The Pepsi-Cola Company merged with other companies (Frito-Lay‚ Tropicana and Quaker Foods to list a few) between 1965 and 2001 and is now referred to as PepsiCo‚ Inc. PepsiCo‚ Inc. has many headquarters worldwide for the several different companies. The main world PepsiCo headquarters residing in New York
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Trident University Zina B. Groover Module 1 SLP Course Number: LOG 501 Dr. Tom G. Javarinis October 20‚ 2014 The Potato Chips According to how products are made. The potato chip became both a national and international sensation when a customer sitting in a restaurant called Moon’s Lake House located in Saratoga Spring‚ New York. Complained about his french fried potatoes being too thick and sent them back to the kitchen for redoing. The Chef working
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157‚000 employees. The company consists of Frito-Lay North America‚ PepsiCo Beverages North America‚ PepsiCo International and Quaker Foods North America. PepsiCo brands are available in nearly 200 countries and territories and generate sales at the retail level of about $85 billion. Many of PepsiCo’s brand names are more than 100-years-old‚ but the corporation is relatively young. PepsiCo was founded in 1965 through the merger of Pepsi-Cola and Frito-Lay. Tropicana was acquired in 1998 and PepsiCo
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* Non-carbonated beverage and a new innovation Nimbooz by 7Up. * Local brands – Lehar Evervess Soda‚ Dukes Lemonade and Mangola add to the diverse range of brands. * PepsiCo’s foods company‚ Frito-Lay‚ is the leader in the branded salty snack market and all Frito Lay products are free of trans-fat‚ It
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the tough competition from local brands in all over the world such as in Central and South America Kola Real also known as Big Cola in Mexico is giving tough competition to Pepsi etc. 2.Internal Origin: Strengths: Brand Recognition: PepsiCo‚ Frito Lay‚ Gatorade‚ Quaker‚ and Tropicana. Brand Loyalty: PepsiCo has loyal customer base for its products. Brand Diversification: PepsiCo not only produces Pepsi-Cola but snack products and juices as well. Global Participation:
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their goods locally and make massive amounts of money off of it. Some of these companies include Coca-Cola‚ McDonalds‚ and Lays. For example‚ Lay’s the smallest of these companies‚ is looking to expand into many countries to make a profit. Al Bru of Frito-Lay North America demonstrates this mentality when he said “Every time I hear about China‚ I think for the next hundred years we can have double-digit growth” (Jennings‚ 101). These kinds of decisions end up “Americanizing” businesses and they in turn
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Individual Case Questions:“Eskimo Pie Corporation” Due by Thursday‚ April 13 You are responsible for handing in written answers to the following questions drawn from the Eskimo Pie Corporation case. You can work with others on this assignment‚ but each individual must hand in their own set of answers. 1. Why do the managers of Eskimo Pie want to find an alternative to the Nestle acquisition? The managers of Eskimo Pie want to find an alternative to the Nestle acquisition because they do
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Orion’s Choco Pie [pic] Lecturer: Ms. Le Minh Hang Group: Nguyen Minh Ngoc Tran Huyen Trang Bui Thi Khanh Ly Nguyen Thi Minh Thu Tran Anh Dung Class: BBUS 13 Date of submission: Jun 1st 2012 Executive summary Orion is a famous Korean confectionary food corporation and its subsidiary was instituted since 2005 in Vietnam with the production of a wide range of products including Custas‚ Goute‚ Fresh Pie… and Choco Pie is still
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• Retailer Type Trader Joe’s is considered as discussed in (Kotler & Keller‚ 2015) as a “gourmet food outlet discount warehouse” (p.538) As soon as you hear the word gourmet food‚ you think of the word expensive. Trader Joe’s has really worked on making good quality food affordable. • Service Level Trader Joe’s has a self-selection service level that they offer. Customers can come into the store and find the products they wish to purchase. If you notice that theirs a product that they like‚
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EF5042 - Individual Case Questions: “Eskimo Pie Corporation” Due by Friday‚ 17 October 2014 You are responsible for handing in written answers to the following questions drawn from the Eskimo Pie Corporation case. You can work with others on this assignment‚ but each individual must hand in their own set of answers. 1. Why do the managers of Eskimo Pie want to find an alternative to the Nestle acquisition? The Managers of Eskimo Pie want to find an alternative to Nestle acquisition because
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