QUICK FACTS Key Facts – Frito‐Lay North America Headquarters: Plano‚ Texas – Frito‐Lay employs over 48‚000 people and brings in over $13 billion in annual sales. – Frito‐Lay brands account for nearly 62% of the U.S. salty snack category. – Frito‐Lay products are exported to 79 countries around the globe‚ including military destinations. – Products sold under the Frito‐Lay name are now recorded by two PepsiCo divisions: Frito‐Lay North America (North American sales) and PepsiCo International
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16 October 2012 Draft v1 Seitenzahlen einfügen‚ Inhaltsverzeichnis einfügen Pepsico’s Diversification Strategy in 2008 Discussion material 16 October 2012 16 October 2012 Draft v1 Contents Seitenzahlen einfügen Sections 1 2 3 4 5 6 7 Project Team Our understanding of PepsiCo Market / Industry analysis Financial analysis Portfolio analysis Recommendations Q&A 1 16 October 2012 Draft v1 2.1 PepsiCo Overview Overview n n n n Acquisitions n Formed in 1965:
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Kurkure’s Innovative Marketing Strategies Abstract: In 2010‚ Kurkure‚ a snack brand of Frito-Lay in India‚ launched yet another offering in the market‚ the Funjabi Kadhai Masala. Over the years‚ the company had launched various products under this brand and also backed these up with innovative marketing campaigns. Encouraged by the growing popularity of Kurkure among Indian consumers‚ the company also had plans to launch its products in Western countries. Would the product receive the same
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Paulo Nazario‚ Onur Saka and Juliette Clark International Business Policies and Strategies‚ Winter Quarter 2011 11/29/11 CASE 11: PepsiCo’s Diversification Strategy in 2008 Page 1 1. BACKGROUND INFORMATION Time Country(s) Involved Key Individuals & frame MileStones Titles 1965- Headquarters in Indra Krishnamurthy 2008 Purchase‚ New York‚ Nooyi‚ Chairman of USA. Operations the Board and CEO (2006-). global in scope. Steven Reinemund (CEO 2001-2006). Roger Enrico (CEO 1996-2001). Donald Kendall
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Methodology Research methodology refers to the analysis of principles of methods‚ rules and techniques. It involves the systematic study of methods which are applied to analyze a specific project or study. In order to make the research organized and to increase its reliability different methodologies are adopted. Research methodology involves the collection of theories‚ concepts or ideas‚ comparative studies to different approaches and individual methods which are conduced when a research work
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THE EXORDIUM Nothing is deserving worship Almighty Allah‚ the most Merciful‚ Compassionate and Gracious. All praises for him because he is the creator of this mysterious universe and guides us with the Holy Prophet Mohammed (Peace be upon him) and Holy Quran to explore it. We supplicate that Allah grant us serenity to accept the things we cannot change‚ courage to change the things we can‚ and wisdom to know the difference. Table of Contents Table of Contents
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EXERCISES 3.1 EXPLORATION 1: LEMONADE STAND 3.1.1 EXERCISE 3.1.2 DEBRIEF 3.2 EXPLORATION 2: EPIDEMICS 3.2.1 EXERCISE 3.2.2 DEBRIEF 48 48 51 55 55 57 62 4. INDEPENDENT EXPLORATION: COFFEEHOUSE 4.1 CHOOSING PARAMETERS FOR SENSITIVITY ANALYSIS 4.2 PERFORMING SENSITIVITY TESTS 62 65 65 5. CONCLUSION 66 6. SUGGESTED SOLUTIONS TO SECTION 4 6.1 SOLUTION TO SECTION 4.1 6.2 SOLUTION TO SECTION 4.2 6.3 DEBRIEF 67 67 67 74 7. APPENDIX: MODEL DOCUMENTATION 7.1 LEMONADE STAND MODEL 7.2 EPIDEMICS
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New England Frozen Lemonade While growing up on Smith Hill in Providence‚ Rhode Island‚ I had a lot to look forward to by the standards of a young elementary school boy. I followed my older cousins where ever they went through the neighborhood‚ usually the park. Around the corner from the street I lived on was Camden Park where my cousins and I spent hours during the summer and after school. Up the street from this park was a stand called New England Frozen Lemonade. Making the trip around
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division of WPP which is a London based advertising company. It is also associated with British Market Research Bureau (BMRB) and Millward Brown International. * Clients: Top clients of IMRB are‚ BAT Group‚ Bharti group‚ Cadbury‚ Ford group‚ Fritolay‚ Glaxo‚ Heinz‚ Indian Airlines‚ Intel‚ ITC Ltd.‚ Pepsi Group‚ Tvs Motors etc. * Website: www.imrbint.com * Career opportunities: Posts offered by IMRB are- Research manager‚ Insight director‚ Group business director etc. For more details
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Executive Summary Matt’s Lemonade Stand This report provides an analysis of Matt’s Lemonade Stand. Matt’s Lemonade Stand will run from June 1st to July 30th and will be stationed near North Avenue Beach. My stand will be open Wednesday through Sunday from 10 a.m. to 5:30 p.m. Research has shown that the highest traffic happens during previously mentioned times. Matt’s Lemonade Stand will be available on those hot days providing quickly served cold lemonade as an alternative way to satisfy
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