FRITOLAYS Name of the product- Frito-Lay’s Name of the company- PepsiCo Name of the ad agency- JWT Type of advertising-Advertising intended to target audience‚ direct advertising Position in the market - Frito Lay is positioned no.1 in the snack food industry Market share – Frito Lay commands a share of 45% PRODUCT Product line Lay’s potato chips style sub range · Classic Salted · Magic Masala · American Style cream and Onion · Spanish Tomato Tango · Caribbean Hot
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As a leader in food industry‚ Frito-Lay developed many strategic business units (SBUs) for its succeed. Each SBU has its own individual managers‚ resources‚ mission statement‚ target market and competitors. A good SBU should respond customers’ demand quickly and effectively‚ while big organization has the lag of decision making. The following factors which I believe that make Frito-Lay as a successful snacks provider. First‚ Frito-Lay has lots of brands‚ however‚ none of them produce similar products
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accounts for 16% of sales. ITC entered the fast-growing snacks segment with Bingo‚ a brand that will offer 10 potato chip flavours and 6 variants of finger snacks. With pricing at a competitive Rs 5 to Rs 10 range‚ the tobacco to hotels giant takes on FritoLay‚ beverage major PepsiCo’s snack foods division that is the market leader in potato chips‚ and homegrown brands such as Haldiram’s. Also on the menu: new variants of Kitchens of India‚ the brand for ready-to-eat masalas and curry preparations; line
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classy chip." The product had been in test market for 10 months in the Minneapolis-St. Paul‚ Minnesota‚ metropolitan area. Even though it appeared consumer response was extremely favorable‚ Riskey and his associates knew their presentation to senior FritoLay executives would have to be persuasive. In addition to presenting a thorough assessment of test-market data‚ Riskey added: We will have to do heavyduty selling [to top executives] because Sun Cbipsm Multigrain Snacks required a new manufacturing
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Sincerely‚ Siaowan W. Siaowan Winarto Lays Brand Manager IMC Plan of Snack Lays Seaweed Flavor for Indofood Fritolay Makmur Company Prepared for: Thomas Thjie CEO of PT Indofood Fritolay Makmur Prepared by : Siaowan Winarto Brand Manager Date: Wed‚ 14 May 2014 Executive Summary PT Indofood Fritolay Makmur has been created many food brands in the market and most of them all have its strong presence in the market and favorited by consumers
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JWT World (in India) 4 Structure of JWT 7 GENERAL INFORMATION ABOUT THE CAMPAIGN 9 How did Agency get the account: 9 Dates of the campaign: 9 BTL 9 CLIENT BRIEF: 10 Company Details: Frito Lays 10 FritoLay India 11 FRITOLAY India Genesis 12 SWOT: 14 SWOT Analysis of Frito Lays 14 RESEARCH INPUTS: 15 TARGET AUDIENCE 15 OBJECTIVES OF THE CAMPAIGN 16 CREATIVE BRIEF: 17 MESSAGE STRATEGY 18 Overall position communicated 19 Media
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QUICK FACTS Key Facts – Frito‐Lay North America Headquarters: Plano‚ Texas – Frito‐Lay employs over 48‚000 people and brings in over $13 billion in annual sales. – Frito‐Lay brands account for nearly 62% of the U.S. salty snack category. – Frito‐Lay products are exported to 79 countries around the globe‚ including military destinations. – Products sold under the Frito‐Lay name are now recorded by two PepsiCo divisions: Frito‐Lay North America (North American sales) and PepsiCo International
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16 October 2012 Draft v1 Seitenzahlen einfügen‚ Inhaltsverzeichnis einfügen Pepsico’s Diversification Strategy in 2008 Discussion material 16 October 2012 16 October 2012 Draft v1 Contents Seitenzahlen einfügen Sections 1 2 3 4 5 6 7 Project Team Our understanding of PepsiCo Market / Industry analysis Financial analysis Portfolio analysis Recommendations Q&A 1 16 October 2012 Draft v1 2.1 PepsiCo Overview Overview n n n n Acquisitions n Formed in 1965:
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Kurkure’s Innovative Marketing Strategies Abstract: In 2010‚ Kurkure‚ a snack brand of Frito-Lay in India‚ launched yet another offering in the market‚ the Funjabi Kadhai Masala. Over the years‚ the company had launched various products under this brand and also backed these up with innovative marketing campaigns. Encouraged by the growing popularity of Kurkure among Indian consumers‚ the company also had plans to launch its products in Western countries. Would the product receive the same
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Paulo Nazario‚ Onur Saka and Juliette Clark International Business Policies and Strategies‚ Winter Quarter 2011 11/29/11 CASE 11: PepsiCo’s Diversification Strategy in 2008 Page 1 1. BACKGROUND INFORMATION Time Country(s) Involved Key Individuals & frame MileStones Titles 1965- Headquarters in Indra Krishnamurthy 2008 Purchase‚ New York‚ Nooyi‚ Chairman of USA. Operations the Board and CEO (2006-). global in scope. Steven Reinemund (CEO 2001-2006). Roger Enrico (CEO 1996-2001). Donald Kendall
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