e-Promotional strategies in the selected Retail Outlets_____________ e-PROMOTIONAL STRATEGIES IN SELECT RETAIL OUTLETS IN BANGALORE A DISSERTATION SUBMITTED IN PARTIAL FULFILMENT OF THE REQUIREMENT FOR THE AWARD OF MBA DEGREE OF BANGALORE UNIVERSITY BY Gaurav Sharma (Reg no: 05XQCM6025) Under the guidance and supervision Of Dr. K.V.Prabhakar Senior Professor M P Birla Institute of Management Bangalore M P BIRLA INSTITUTE OF MANAGEMENT (Associate Bharatiya Vidya Bhavan) BANGALORE MAY 2007
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1.1.Introduction on Contract Farming Contract farming is defined as a system for the production and supply of agricultural produce under forward contracts between the companies (buyers) and the farmers (suppliers). The essence of such an arrangement is commitment on the part of both the buyer and the seller. The commitment of the suppliers/farmers to provide an agricultural commodity of certain type and quality at a specified time and place and in the quantity required by the company(buyer)
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The IT-Based Organization in the Digital Economy Chapter Preview This chapter discusses how business is done at the beginning of the twenty-first century and the fundamental and powerful roles that information technologies play in helping businesses survive and prosper in today’s dynamic‚ competitive‚ global environment. We describe how various types of pressures‚ particularly new technologies‚ are forcing businesses to transition from the Old Economy to the New Economy. We show you how any information
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CHAPTER 2 Conceptual Framework for Financial Reporting ASSIGNMENT CLASSIFICATION TABLE (BY TOPIC) Topics 1. 2. 3. 4. 5. 6. Conceptual framework– general. Objectives of financial reporting. Qualitative characteristics of accounting. Elements of financial statements. Basic assumptions. Basic principles: a. Measurement. b. Revenue recognition. c. Expense recognition. d. Full disclosure. Accounting principles– comprehensive. Constraints. Assumptions‚ principles‚ and constraints. 28‚ 29‚ 30 10 11 Questions
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Information Brochure - 2014 MDI @ a Glance First Indian B-School accredited by AMBA International accreditation by the coveted Association of MBAs (AMBA) London was awarded to three Programmes of MDI: PGPM‚ NMP and PGPM (Part-Time) in 2006. These Programmes were re-accredited in 2011. Three other Programmes: PGP-HRM‚ PGP-IM and PGP-EM also received accreditation in 2011 establishing international quality standards of the Programmes of the Institute. Ranked Consistently among the
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Brand Failures Matt Haig Kogan Page Brand Failures Praise for Brand Failures. . . “You learn more from failure than you can from success. Matt Haig’s new book is a goldmine of helpful how-not-to advice‚ which you ignore at your own peril.” Laura Ries‚ President‚ Ries & Ries‚ marketing strategists‚ and bestselling co-author of The Fall of Advertising and the Rise of PR and The 22 Immutable Laws of Branding “Every marketer will read this with both pleasure and profit. But the lessons
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