Proceedings of the 13th Asia Pacific Management Conference‚ Melbourne‚ Australia‚ 2007‚ 431-436 Competitive Strategy for Low Cost Airlines Hongwei Jiang RMIT University‚ Australia Abstract The aim of this paper is to identify challenge faced to Low-Cost Carriers (LCCs) or Low-Cost Airlines and provide new insights into the development and competitive strategy for LCCs. LCCs are still a relatively new phenomenon in Australia since Virgin Blue and Jetstar came to the market. There are over 30 LCCs
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mix‚ can be difficult to get right. Pricing too high‚ or low‚ can negatively impact on customer satisfaction and revenue. Adopting a pricing strategy is necessary to achieve desired sales objectives (Chan & Wong 2005). Research indicates that whilst a price reducing strategy‚ which is commonly used in response to strong competition‚ may see short term gains‚ rarely does it attract and retain new customers (Chan & Wong 2005). In Hong Kong many hotels have reduced their room rates to remain competitive
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MODULE 1 AN INTRODUCTION TO STRATEGY & LEADERSHIP 1.7 – 1.14 What are the ways strategies can be developed? Approaches to understanding strategy: ❖ Rational - based on a model in which the conception and execution of strategy are treated as discrete‚ sequential activities. Chandler (1962) defined strategies as a straightforward process made up of two chronological activities. The following steps are typical of the method employed in this approach: 1. The establishment
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with reference to the geology in Hong Kong. To what extent are the rock types responsible for the deep weathering profile in the territory? Hong Kong is dominated by igneous rocks which granite takes up the largest proportion of 85% of the total land area. The remaining area is underlain by sedimentary rocks superficial deposits mainly in the North West area. Other than the above rock types‚ there still a kind of rock which covers only a small area of Hong Kong‚ its metamorphic rock‚ mainly can
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Conclusion * References Plan for hydrogen-powered vehicles entering Hong Kong market Introduction Nowadays‚ the problem of global warming and greenhouse effect has raised concern all over the world. During energy generation‚ Fossil fuel releases large amount of chemical substances that exacerbates the problem. However‚ nowadays‚ there is still a great dependence on fossil fuel for generating energy in Hong Kong. To overcome the problem‚ hydrogen fuel is an opportunity for our society
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Leadership in 21st century Introduction In the 21st century leadership is faced with large changes and challenges. With rapidly changing business environment and development of technology‚ business leaders need to learn cognitive flexibility‚ stress tolerance‚ good interpretation skill and critical thinking (Greenberg‚ 2012). Whether or not these are all skills good leaders need. Perhaps‚ they are still valuable for leadership in the 21st century. According to Rose (2008) in Leadership in for the
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faced a trade off between Risks and rewards. We have to weigh out the risks with rewards as below Risks Involved • Credit and Downgrade risk – This arises from the level of exposure that Chase would take in the HK$3.3 billion loan. Usually they put a limit of 10%. Thus Chase had to bid in such a way to have greater co-operation from syndicating partners so as to reduce the resulting loan exposure by way of spreading the risk with other players • Underwriting risk – The risk that the issue may
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Growth in Hong Kong and Singapore Valerie Johnson American InterContinental University Online Ways to Encourage Economic Growth in Hong Kong and Singapore Hong Kong and Singapore are very different in size. Singapore is half the size of Hong Kong with a population of 2.6 million‚ however Hong Kong maintains a whopping 5.5 million population. Both were created by British colonialism during the nineteenth century. They are also very competitive against each other. In order for Hong Kong and Singapore
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------------------------------------------------- Top of Form Low-cost carriers: growth expectations After a decade of rapid development‚ low-cost carriers in mature markets are now having to expand their horizons‚ both demographically and by geography‚ to keep their foot on the accelerator Financial results for low-cost carriers over the past 12 months show the sector underlining its continued profitability credentials. After coming out of the 2009 meltdown relatively unscathed compared with
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1. Managers at Range Resources say that maintaining a low-cost structure is the job of every employee‚ and they make cost control part of the company culture. Is this indicative of a hierarchical or a decentralized philosophy of control? Explain. Range Resources’ making cost control a part of the culture and maintaining low-cost structure the job of every employee is indicative of a decentralized philosophy of control. In a decentralized system of management the decision-making authority does not
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