The Marketing Plan for Hong Kong Express Course: Higher Diploma in Marketing Management Code: BA124026 Class: 1B Student names: Lau Cheuk Yee (130746216) Fan Wan Sheung (130046771) Ng Yu Heung (130037055) Shum Lai Ping (130752340) Mok Ka Ki (130227164) Content Executive Summary .p.3 Situation Analysis Company and product / brand background p.4 Customers’ needs‚ target markets p.5 SWOT analysis p.6 Marketing Objectives p.10 Marketing
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airline markets around the world‚ control of operating costs and improved productivity have become critical to the profitability of airlines. The emergence and rapid growth of “low-cost” airlines is due in large part to their ability to deliver air transportation services at substantially lower costs and at higher levels of productivity than the traditional “legacy” airlines. In response‚ legacy airlines have had to find ways to reduce operating costs and improve the efficiency of how they utilize both
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is 7.03 million. In 2009‚ Hong Kong had a birth rate of 11.7 per 1‚000 population and a fertility rate of 1‚032 children per 1‚000 women.Residents from mainland China do not have the right of abode in Hong Kong‚ nor are they allowed to enter the territory freely. However‚ the influx of immigrants from mainland China‚ approximating 45‚000 per year‚ is a significant contributor to its population growth – a daily quota of 150 Mainland Chinese with family ties in Hong Kong are granted a "one way permit"
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Singapore‚ a past British colony that became independent in 1960s‚ are very similar to Hong Kong in several aspects: 1. They have a shared history of colonial pasts; with British rule extending up to hundred years‚ setting the foundation of their political systems. Both Singapore and Hong Kong inherited British democracy and integrated it with the society. 2. They’re both global financial centers and used to be Asian tiger economies. With similar size of the economy‚ two cities perched at the top
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between Hong Kong and mainland using concepts introduced in this course. Introduction Hong Kong‚ located at the southern coastal of China‚ fully shows the diversification of culture‚ with a mix characteristics of different backgrounds. Hong Kong is currently under the rule of the PRC as a special administrative region‚ with the practice of ‘One country‚ two system’. Hong Kong exercises capitalism under the rule of the British government and thus continues its practice after the handover. Hong Kong
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Current Situation This report offers an evaluation of Hong Kong’s health care system. In this section‚ three important strengths and four fundamental weaknesses are highlighted. Strengths Hong Kong has a relatively equitable health care system. Every resident has equal access to essential health care. The financial burden of health services is financed in an equitable manner‚ and health services are reasonably equally distributed by geographical region. Establishment of the HA brought
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Case Analysis of Hong Kong Disneyland Table of Contents Overview 1 Service Concept 2 Current Issues 3 Analysis 5 Recommendation 7 Overview Hong Kong Disneyland was opened in September 2005 through a joint venture between the Walt Disney International and Hong Kong government. Disney has been on an international expansion since it first opened its park in 1980 in Japan and China being the most lucrative market‚ Disney decided to open the park in Hong Kong after selecting the city
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Bank of China Hong Kong ’s Initial Public Offering by Hugh Thomas Associate Professor of Finance The Chinese University of Hong Kong Draft of April 28‚ 2003 Accepted for publication in Journal of Financial Education. I am grateful to participants at the North American Case Research Institute 2002 conference in Banff‚ Canada‚ for their helpful comments and for research assistance from Wang Zhiqiang and Xu Zhi in preparing some tables. Please contact me at hugh-thomas@cuhk.edu
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Assignment 2013 Hong Kong Financial and Banking system Table of content p. Hong Kong Bank System History of Bank in Hong Kong 1 Bank activities 2 Concentration of bank system 2 Bank main activities 2 The Hong Kong Monetary Authority (HKMA) 3 Crisis facing 3 Risk measurement 4 Influence from global financial crisis 4 Hong Kong Financial Markets Stock market 5 Trade organization 6 Blue Chip 7 Shares Percentages 7 The influence of global financial crisis 7
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The SWOT analysis of cruise product in Hong Kong Strength: - The long history and reputation of the company is the strength‚ if you ask traveling company‚ most people in Hong Kong will say our company name‚ that can proof that we have well-known brand in Hong Kong people - Our service so good and many customers satisfy our services - We provide a lot of trip for different type customer - We are such a large company that we have significant cost advantages over most of our competitors - Good
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