introduction of the low-cost airlines. The low-cost airlines as the name suggests are amazingly cheap but for every additional thing (from food to luggage)‚ the customer has to pay but another plus point of low-cost airlines besides being cheap is that it promotes tourism vastly. As nicely said by Thomas Fuller‚ “The
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A Role Model for Hong Kong People Jamie Wong Wan Yiu‚ the Hong Kong cyclist who was awarded a silver medal in the women’s cycling competition at the 2010 Asia Games is a heroine in my eyes. She is also a role model for Hong Kong people and all the athletes. I think her poignant and inspiring stories can leave us some uplifting messages. 26-year-old Jamie Wong was brought up in a single-parent family. Being taught by her mother‚ she is as tough-minded as her mother. In view of her interests
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Introducing "Naked Juice" to Hong Kong There is a niche market for new‚ trendy and novelty products in the food market in Hong Kong. In addition to that the imports of fruit & vegetable juices have grown 30% from 2004 to 2005 and 80% for US imports of juices. According to AC Nielsen one of the top three functional food types in Hong Kong is fruit juice with added supplements/vitamins and fermented drinks containing good bacteria. Also organic fruit juices are popular. Based on these facts
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The Hong Kong Polytechnic University MSc Marketing Management MM579 International Marketing Group Project Hong Kong Airlines – Expansion to India as a Low-cost Carrier Group Members: CHAN Ho Yan Anna (12016408g) CHAN Ling Yin Minty (12016376g) CHAN Tsz Ho Will (12017495g) LAM Yiu Hang Eric (12017557g) SUN Tsz Han Candy (12024075g) Table of Content 1. Introduction 3 2. Current Marketing Mix 4 3. Current Marketing Strategy 6 4. SWOT Analysis 9 5. Expansion
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Best-Cost Strategy VS Low-Low Cost Strategy Q1: What is the difference between best-cost strategy and low-cost strategy? Best-cost strategy is when the company makes an upscale product at a lower price which in turn gives more value to customers in exchange of money. This means that the strategy involves focusing towards customers who are value-conscious and are willing to pay money in exchange of a good that has upscale features. Low-cost strategy focuses on niche customers. They sell their
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Commercial Press (H.K.) Ltd.‚ which is the largest bookstore chain in Hong Kong‚ currently operates twenty-two branches in Hong Kong and Macau‚ providing a wide range of quality publications. The grand opening of the Macau branch in early 2008 marked a milestone in the development of its book-selling business. Bridging Books with Readers Supported by a comprehensive central purchasing team‚ products are selected regularly from Mainland China‚ Taiwan‚ Europe and America for readers‚ securing not
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Typhoon effects on the Center in Hong Kong Abstract: This paper presents selected results of wind characteristics and structural responses measured from the Center (350 m high‚ 79 floors) in Hong Kong‚ during the passages of three typhoons. The field data such as wind speed‚ wind direction and acceleration responses‚ etc.‚ were continuously measured from the super-tall buildings during the typhoons. The simultaneously measured wind-induced acceleration was adopted to evaluate the dynamic characteristic
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Chinese Diplomacy British Chinese Relations Following the transfer of Hong Kong from the British effectively ended many remnants of British imperialism in China‚ and in the process ended much of Britain’s involvement/power in Asia. The turnover has also given China control over one of the world’s leading financial institutions‚ thus improving not only its economic standing but also its ability to use soft power. The opposite could be said for the effects on the United Kingdom‚ where the turnover
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I agree that Hong Kong is an attractive place for tourists. In this essay‚ I will give reasons why I think so. First of all‚ Hong Kong is a shopping and eating paradise. There are a rich variety of shops and cuisine in this small city. Tourists can buy high quality products from other countries such as digital cameras‚ beauty products and electronic appliances. In addition‚ tourists can also sample different kinds of food from different countries for example Japan and India. Korean food is also
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Low cost airline For low cost airline their aim is to achieve offer low price and no-frills for the customer to let the customer to get profit from the lower price. The industry believes in providing convenient services on their passenger to by making traveling easier and affordable. Hassle-free‚ no-frills‚ and low fare services for their target market‚ convenience of their target market. The industry believes in providing convenient services on their passenger to by making traveling easier and
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