MODULE 1 AN INTRODUCTION TO STRATEGY & LEADERSHIP 1.7 – 1.14 What are the ways strategies can be developed? Approaches to understanding strategy: ❖ Rational - based on a model in which the conception and execution of strategy are treated as discrete‚ sequential activities. Chandler (1962) defined strategies as a straightforward process made up of two chronological activities. The following steps are typical of the method employed in this approach: 1. The establishment
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Futures The impact of low cost carrier on the future of pricing and revenue management Received (in revised form): 12th November 2011 Dieter Westermann Qatar Airways‚ Qatar Airways Tower 2‚ Doha‚ State of Qatar Dieter Westermann holds the position of Senior Vice President RM Strategy and Solutions at Qatar Airways‚ the national carrier of the State of Qatar. He has more than 20 years of experience in revenue management business processes and systems‚ as well as in the area of pricing‚ reservations
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1. Managers at Range Resources say that maintaining a low-cost structure is the job of every employee‚ and they make cost control part of the company culture. Is this indicative of a hierarchical or a decentralized philosophy of control? Explain. Range Resources’ making cost control a part of the culture and maintaining low-cost structure the job of every employee is indicative of a decentralized philosophy of control. In a decentralized system of management the decision-making authority does not
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study - Low cost airlines History of low-cost airlines The idea of LCC originated in the US. Founded in Dallas Texas on June 18‚ 1971 by Herb Kelleher‚ Southwest Airlines offered tickets that worked out to be cheaper than a car or coach ride. It is the fourth largest US airline in terms of domestic customers carried annually. It has been profitable every year since 1973. Low cost airlines in India But a booming economy‚ a congested and crumbling train network and the emergence of low-cost
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09 Leadership in a Global Environment Overview Leadership • Examples • Definition • Management vs. Leadership • Culture • Cultural dimensions • Components • Communication challenge • Expatriate success factors International context Cultural Intelligence Leadership Implications Who are leaders? Leadership Which leaders do you know? Who are leaders for you? Characteristics Leadership What is characterizing a leader? Definition Leadership Leadership is
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customers and build strong customer relationships. (Kotler & Armstrong‚ 2010).Nowadays‚ the competition among airline industries is very challenging as more low-cost airlines were blooming. Besides that‚ they were also facing the challenges from those well-known airlines such as MAS. Therefore‚ a research regarding AirAsia- World’s best low-cost airline was conducted in order to investigate the company. The main objective for this assignment is to evaluate the effectiveness of existing market mix
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Low-cost sustainable building materials and construction technologies THE CHALLENGE The building and construction industry is considered a major contributor to climate change - and a key player in sustainable development - with the potential to significantly impact the environment in both positive and negative terms. According to the International Energy Agency‚ buildings account for 30 to 40 percent of energy use worldwide. The construction industry consumes over 3 billion tons of raw materials
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UNIVERSITY OF NAIROBI SCHOOL OF BUSINESS DSM 608 ADVANCED STRATEGIC MANAGEMENT JANUARY 2013 – APRIL 2013 CASE STUDY ERICSSON: INNOVATION FROM THE PERIPHERY JOSIAH HABWE Page 1 of 23 ERICSSON INNOVATION FROM THE PERIPHERY Page 2 of 23 TABLE OF CONTENTS INDEX TITLE PAGE TITLE PAGE 1 TABLE OF CONTENTS 3 1.0 INTRODUCTION 4 2.0 INCEPTION OF ERICSSON AND SRA 5 3.0 CHALLENGES FACED BY SRA 6 4.0 STRATEGIES EMPLOYED BY SRA 11 5.0 OTHER STRATEGIES SRA COULD HAVE IMPLEMENTED 15
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network with neighboring countries in an effort to develop an open-skies agreement and grant landing rights to Air Asia. This worked to the advantage of the company now it could penetrate a bigger market and target a wider pool of customers. 2. Low price was the smartest marketing strategy Air Asia used. The company has done its research and found that there were a huge mass middle-class people that love to travel by plain. They targeted these people and offered them convenient and affordable
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s t r at e g y april 2008 Innovation lessons from Pixar: An interview with Oscar-winning director Brad Bird What does stimulating the creativity of animators have in common with developing new product ideas or technology breakthroughs? A lot. Hayagreeva Rao‚ Robert Sutton‚ and Allen P. Webb Article at a glance Pixar’s Brad Bird makes his living fostering creativity. In an interview‚ this director of two Academy Award-winning animated films (The Incredibles and Ratatouille)
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