Spring 2014 Organizational Behavior MG6013 The exploration of the theories‚ research and practices that allow a better understanding of human behavior in organizations. Topics include motivation and job satisfaction; decision making; group dynamics; work teams; leadership; communication; power‚ politics and conflict; organization culture‚ structure and design; impact of technology; management of work
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Background research Dry ice is a frozen mixture of Carbon dioxide‚ and like many other mixtures that give off Carbon dioxide dry ice is able to fill up a balloon. Using other substances that give off Carbon dioxide along with dry ice‚ which substances would be able to give off enough Carbon dioxide to inflate a balloon. The scientist will of course be controlling many variables. The scientists independent variable will be the substances they will be using‚ which is dry ice‚ yeast
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of the internal factors on the consumer decision making process? Q5. Write short notes on:‐ a) b) Marketing Information System Marketing research Section - B: Attempt all THREE questions. Each question carries 10 marks. [30 Marks] Q6. ITC food division launched toffee segment in December 2005. The market size for toffee in India in 2006‐07 was at Rs. 2400 million and it was growing at 13%annually. What sales forecasting methods would you suggest to ITC and why? Q7.What is Strategic Planning
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Consumer Behaviour & Marketing Action‚ Thomson India Edition‚ 6th Edition‚ 2006. Consumer Behaviour & Marketing Research‚ Suja R Nair‚ Himalay Publishing House‚ 1st. Edition‚ 2004. Consumer Behaviour & Marketing Strategy‚ J Paul Peter‚ Jerry C Olson‚ 2nd. Edition‚ IRWIN‚ 1990. Consumer Behaviour : Basic Findings and Management Implications‚ G Zaltman and M Wallendorf‚ John Wiley & Sons‚ 1983. Consumer Behaviour in Marketing Strategy‚ John A Howard‚ Prentice Hall‚ 1989. Consumer Behaviour‚ David L
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entrepreneur and an optimistic individual. b) Hardworking: He had determination to work hardworking at a local jewelry store‚ Suraj gained knowledge of diamonds and used that information to open his own business acting as a connection point between buyers and sellers over the internet. c) Self Belief: These are established perception about the attitude object. What you believe to be true. d) Intention to learn: Suraj bhai has intention to keep on learning. This was the biggest factor in his success
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Murali and M.S kulkarni (2007) conducted a study on “Awareness of housewives regarding food Adulteration in parbhani of Maharashtra state”. In this study they analyse the level of awareness among housewives regarding food adulteration. It was found out that all the housewives preferred home made foods item because of their freshness‚ better colour‚ texture‚ and flavour. It was suggested that the food stuffs should be purchased from well reputed shops. Easy methods should be devised
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junk food contains very high fat and sugar. . Also junk food has preservatives‚ chemicals‚ artificial colours and flavours. But healthy food is not containing these substances. However‚ both junk food and healthy food are delicious but junk food has more delicious than healthy food. The price is compatible with the pocket money for most of the kids and the teenagers who frequent the joints and it also is a great buy to makeup for the shortage of time. It is often quicker to eat or prepare than healthy
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with psychology that blends concepts from psychology and sociology and that focuses on the influence of people on one another. Anthropology – The of societies to learn about human beings and their activities. Political science – the study of the behaviour of individual and groups within a political environment • 6. CONTRIBUTING DISCIPLINES TO THE FIELD OF OB • 7. CONTRIBUTING DISCIPLINES TO THE FIELD OF OB Behavioral Science Contribution Unit of analysis Output Psychology
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3BM090 Consumer Behavior Assignment 1: Perception Student Number: 129095855 Student Name: Lee Xiao Xiang Module Leader: Keith Brighty Table of Content Page 1. Introduction 3 2. Perception 3 3. The positioning map 4 4. Sensory systems 5 5.1. Vision 5 5.2. Sound 7 5.3. Touch 8 5.4. Smell 9 5.5. Taste 10 5. Sensory Thresholds 11 6.6. Absolute Thresholds 11 6.7. Differential Thresholds 12 6. Subliminal
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Group Behavior Group Dynamics A. Introduction and Definition A.1 Group’s nature and purpose It is a composition of at least two (2) or more people who share certain common beliefs‚ interact with one another in a continuing basis‚ and view themselves as being members of a group- which is a distinct entity- for the purpose of achieving common goals (Vecchio‚ 1988; Newstrom & Davis‚ 1997; French‚ Rees‚ and Rumbles‚ 2008). First of all‚ before certain individuals get to interact with each
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