retailing landscape in India. Different retail formats are present in the market. Brands or retailers decide the formats based on their products. Brands generally consider three types of retail formats: Exclusive brand outlet‚ large format store‚ Multi brand outlet. India is the third-most attractive retail market for global retailers among the 30 largest emerging markets‚ according to US consulting group AT Kearney’s report published in June 2010. Some of the benefits of having a striving retail sector
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Introduction In 1999 Jack Ma was living in a small apartment with his wife in Hangzhou‚ China‚ when he came up with the idea for Alibaba. That little idea‚ of course‚ evolved into one of the biggest tech companies on the planet and made Ma a billionaire many times over. Just like the garages where Hewlett-Packard‚ Apple and Google were started‚ the apartment in Hangzhou is now a shrine—another sacred spot in the tech world. Alibaba.com is the flagship company of Alibaba Group‚ is the world’s
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MARKETING STRATEGY‚ BRAND‚ AND BRAND POSITIONING ANALYSIS RINSO : A CASE STUDY PAPER MARKETING MANAGEMENT AS A MID TEST ASSIGNMENT MEINAWATI‚ YE 51B‚ 29114877 | STATEMENT OF ORIGINALITY I hereby certify that I am the sole author of this paper and that no part of this paper has been published or submitted for publication. I certify that‚ to the best of my knowledge‚ my paper does not infringe upon anyone’s copyright nor violate any proprietary rights and that any ideas‚ techniques
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Abstract This report reviewed the organisations risk management system to identify the obstacles between what the organisation has in place as to what it needs to achieve its OHS objectives. The report after evaluating existing practices and needs highlight the differences between these two positions‚ extrapolating the details needed to build and maintain an appropriate risk management system RMS that includes a systematic risk management process. The observation and reviewing process of the
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Brand and category design consistency in brand extensions Yi Sheng Goh Institute of Creative Industries Design‚ National Cheng Kung University‚ Tainan‚ Taiwan‚ and Veena Chattaraman and Sandra Forsythe Department of Consumer Affairs‚ Auburn University‚ Auburn‚ Alabama‚ USA Abstract Purpose – This study aims to investigate the influence of two critical brand extension design components – brand design consistency and category design consistency – on the formation of consumers’ product attitudes
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INTRODUCTION Pakola is one of the most popular brands in Pakistan. The brand was created on 14th August‚ 1950. As per our slogan‚ “DIL BOLA …. Pakola”‚ we believe that Pakola is the heart beat of the nation and with its amazing taste holds the potential to ride the taste buds of the consumers at home and abroad. Although the green drink “Pakola Ice Cream Soda” is aynonyms with the name Pakola‚ but that’s not all‚ Pakola gives sensation by bottling other fruity flavors namely Pakola Orange‚ Pakola
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Brand Marketing Brand Equity Measurement Individual Assignment 1 305188 Brand Marketing Brand Equity Measurement Individual Assignment 1 305188 Sustainability ________________________________________________
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IMPACT OF BRAND SWITCHING‚ BRAND CREDIBILITY‚ CUSTOMER SATISFACTION AND SERVICE QUALITY ON BRAND LOYALTY Rizwan Arshad1‚ Idrees Akbar2‚ Abdul Muqtadir3‚ Urooj shafique4‚ Hafsa Zia5‚ Waheed Naseer6‚ Shoaib Ahmad Amin7 1(Faculty Member‚ Department of Management Sciences Islamia University of Bahawalpur‚ Pakistan) 2(Student‚ Department of Management Sciences Islamia University of Bahawalpur‚ Pakistan) 3(Student‚ Department of Management Sciences Islamia University of Bahawalpur‚ Pakistan) 4(Student
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and again it differs from the traditional items. So our objective is to develop a “New Brand” for the environment friendly jute products in Europe to create a unique brand position in the consumer’s mind and to create enormous demand for it. Scope: This report was prepared for and approved by our Marketing 465 Faculty Mr. Galib Mohiuddin (KGM). The report covers the entirety of developing a new brand for the jute product of our country which is environment friendly‚ green and natural fibers
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Management Challenges and Concerns Report Nishman N. Huffman III HRM 498 February 23‚ 2015 Chris Healy Management Challenges and Concerns Report The first challenge that must be addressed is employment security. According to the text‚ “Security of employment signals a long-standing commitment by the organization.” The issue at hand is that our organization has a high turnover rate for Material Handlers‚ which starts as temporary positions. Employees want and desire permanent positions
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