identity‚ feels your presents‚ and starts interacting with you .You ask the computer to dial to your friend at his office. It realizes the urgency of the situation through the mouse‚ dials your friend at his office‚ and establishes a connection. The BLUE EYES technology aims at creating computational machines that have perceptual and sensory ability like those of human beings.Employing most modern video cameras and microphones to identifies the users actions through the use of imparted sensory abilities
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ETHICS IN MARKETING MINI-CASE STUDIES Read the 4 mini-cases below. For each case answer the following questions: 1. What are the relevant Facts? 2. What are the ethical Issues? 3. Offer your opinion on what actions should be taken. Case Study 1 Incredible Shrinking Potato Chip Package Topic: Cost vs. price vs. value issues Characters: Julie‚ Brand Manager for potato chips at a regional salty snacks manufacturer Dave‚ Marketing Director for the regional salty snacks manufacturer
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Refugee Blues – W.H. Auden ------------------------------------------------- Poet - Wynstan Hugh Auden‚ born as a doctor’s son in February 1907 in York‚ United Kingdom‚ counts as one of the greatest English poets of the twentieth century. Theme - abuse of human rights experienced not only by German Jews but by other Jews and by refugees anywhere. Structure - The poem contains twelve stanzas of three lines each. The first and second line of each stanza rhyme. The two rhyming lines of each stanza
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Answers to Case Study 12.1 Questions 1. | Short Term | Long Term | Piet Andaro | * Piet will be demotivated impacting the performance of his team and himself. * He might receive negative comments from his management who does not have a full understanding of the role played by Piet which will lead to further dissatisfaction. | * Piet might look forward for a career break which will give him an opportunity to consider other options available to him. * Another competitive Airline might
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chapter I FOUNDATIONS IN INFORMATION SYSTEMS IN BUSINESS The 2004 Athens Olympics Network: Faster‚ Stronger - and Redundant Lufthansa:Taking Mobile Computing to the Skies While Keeping the Mobile Workforce Connected Aviall Inc.: From Failure to Success with Information Technology Continental Airlines:This Callis Being Monitored chapter 2 COMPETING WITH INFORMATION TECHNOLOGY GE‚Dell‚ Intel‚and Others:The Competitive Advantage of InformationTechnology The U.S.Department of Commerce:
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Case Study: Dubai Sports Complex Project Sheikh Hamdan Bin Mohammed bin Rashid Sports Complex (Dubai Sports Complex) Main Contractor : Saudi Bin Laden Client : Dubai Municipality Products Supplied Material: 1. Porcelain tiles (10x10) 2. Unicroma Series (60x60) 3. Technocroma Series (60x120) Estimated tiles quantity : 12‚000 sq.m. Estimated project value : $300 million Completion date : 2010 Background Sheikh Hamdan Bin Mohammed bin Rashid
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Life full of flowers Hans Christian Andersen told us:" just living is not enough. One must have sunshine‚ freedom‚ and a little flower.” When you were young‚ happiness was simple; now that you’ve grown up‚ simplicity is happiness. Do you still remember the childhood you spend with beautiful nature‚ fragrant of grasses and blooming flowers? Back to the Latin word “eudaimonia”: the highest good for human beings. Actually the explanation to this complicated word sometimes can be very simple‚ just
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Case Study # 10 1. What‚ if anything‚ should Sony do to turn around the sales of the PS3? 2. What has been Sony’s strategic approach with regard to new product development? 3. What are the key success factors in the video gaming industry today? Are these the same as in the past? 4. What was Sony’s marketing program for the launch of the PS3? What is the competitive advantage of the PS3? What are the weaknesses of the PS3? 5. Compare the marketing program of the Nintendo Wii to the PS3. How are they
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How does Baldwin’s real-life experience connect to his short story‚ "Sonny’s Blues"? The writer was a poor boy growing up. He was also a Negro‚ so things were bad for him and his family in white America. He probably felt sad every day of his childhood so he turned to books for entertainment and maybe escape. When he started reading‚ he found that he liked it and wanted to create stories for other people to enjoy‚ but he was a poor Negro boy who could not expect help from the whites‚ so he taught
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Sonny ’s Blues A captivating tale of a relationship between two troubling brothers in Harlem‚ "Sonny ’s Blues" is told from the perception of Sonny ’s brother‚ whose name is never mentioned. Baldwin ’s choice of Sonny ’s brother as a narrator is what makes "Sonny ’s Blues" significant in terms of illustrating the relationship and emotional complications of Sonny and his brother. The significance of "Sonny ’s Blues" lies in the way Sonny ’s brother describes their relationship based on what he
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