UNIT-1 3rd BBA Fundamentals of Marketing Below is the notes for the introduction of marketing management. Simple things you will need to learn are the following: How Marketing Evolved Definition of Marketing Definition of Marketing Management The Five Marketing Concepts • Production Concept • Product Concept • Selling Concept • Marketing Concept • Societal Marketing Concept EVOLUTION OF MARKETS Marketing as we know it today began in the 1920s with the birth of the “marketing
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The K to 12 Program covers Kindergarten and 12 years of basic education (six years of primary education‚ four years of Junior High School‚ and two years of Senior High School [SHS]) to provide sufficient time for mastery of concepts and skills‚ develop lifelong learners‚ and prepare graduates for tertiary education‚ middle-level skills develop ment‚ employment‚ and entrepreneurship. Strengthening early childhood education (universal kinder garten) Every Filipino child now has access to early childhood
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Managerial Roles within Functional Areas of Business Adriana Tovar For a business to succeed there are lots of things and people required but among the most important people needed‚ the managers are the most essential and can make a difference between losing money and making profit. Cieślińska describes a manager as “a person who fulfills the primordial managerial functions (planning‚ organizing‚ motivating and controlling) and is the superior of given human team” (2007). There are managers at
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The Enhanced K+12 Basic Education Program “We need to add two years to our basic education. Those who can afford pay up to fourteen years of schooling before university. Thus‚ their children are getting into the best universities and the best jobs after graduation. I want at least 12 years for our public school children to give them an even chance at succeeding.” – President Benigno S. Aquino III Education Today: • The poor quality of basic education is reflected in the low achievement
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The 12-step program is only for alcohol addicts‚ right? Wrong. The twelve step program helps so many different people for so many different reasons. Many people think the twelve step program only helps people with an alcohol addiction‚ well‚ it can definitely help them get through that addiction‚ but it also helps other types of addictions and disorders. Whether a person has an eating disorder‚ depression‚ post-traumatic stress disorder (PTSD)‚ substance abuse‚ or even if they only have Attention
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Planning Organizing Leading object principles criteria goals jobs methods results accounting Controlling The desired state of the enterprise The initial state of enterprise coordination regulation Planning is the function of management that involves setting objectives and determining a course of action for achieving these objectives. Planning requires that managers be aware of environmental conditions facing their organization and forecast future conditions. It also requires that
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K to 12? “K to 12” stands for kindergarten plus 12 years of elementary and secondary education. This educational system for basic and secondary education is widely adopted around the world. DepEd Secretary Armin Luistro presented the Basic Education Sector Reform Agenda (BESRA) last March in the annual membership meeting of the Philippine Business for Education (PBEd). BESRA‚ as a package of reform initiatives‚ considers K to 12 as the flagship reform strategy. The objective of the program is to
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Functional Area Interrelationships Bus/475 November 4‚ 2013 Functional Area Interrelationships: LaFleur Trading Company In the business world today identifying how a company coexists can define the longevity and long-term success. Team A’s company choice is Lafluer Trading Company. We will review and comment on their interrelationships. Lafleur Trading is a company that provides high quality food and wine to and from multiple countries. Team A will define their purpose‚ organizational structure
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Role of a Manager within the Functional Areas of Business MGT/521 10/12/2012 Carlton Robinson Abstract According to the University of Phoenix MBA Overview Module (n.d.)‚ there are 11 functional areas of business that managers play an important role. However‚ for the purposes of this paper‚ we will focus on in my opinion the four major functional areas of a business (management‚ human resource‚ finance and marketing) that managers play a key role‚ regardless of the company size. Each line of
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Manager Role within Functional Areas of Business Johnney Chen MGT/521 Mar 17‚ 2015 James Reding Manager Role within Functional Areas of Business A great number of companies establish their organizational structures in different functional areas. Every functional area is a unit‚ division or a department‚ and each of them has their skills‚ expertise. And also‚ they have different jobs and missions. For Instance‚ they are Law‚ Human resource‚ and accounting. Manager Role "As a manager you are there
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