UNIT-1 3rd BBA Fundamentals of Marketing Below is the notes for the introduction of marketing management. Simple things you will need to learn are the following: How Marketing Evolved Definition of Marketing Definition of Marketing Management The Five Marketing Concepts • Production Concept • Product Concept • Selling Concept • Marketing Concept • Societal Marketing Concept EVOLUTION OF MARKETS Marketing as we know it today began in the 1920s with the birth of the “marketing
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difference between the operations management chain for both goods and services? The operations management cares about the study of how products and services are created in an efficient way while meeting customer needs. The main focus lies in managing the process that convert raw material or human labor into goods and services. According to article written in the Journal of Supply Management by Sengupta‚ K; Heiser‚ D; Cook‚ stated: “The distinction between the operation management of goods and services
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Functional Area Interrelationships Kudler Fine Foods At the heart of every organization are two key foundational concepts: relationships and activities. Businesses are made up of people‚ who by the very nature of being in business together‚ have relationships and engage in activities‚ both independently and interdependently‚ that support and enable the function and success of that business. The purpose of this paper is to explore‚ discuss‚ and examine the functional interrelationships of
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Without innovation organisations can lose their competitive edge to competitors in the market every operation department in any organisation need to develop innovative products‚ services‚ process‚ designs and manufacturing processes in order to respond to customer requirement and improve services delivery of an organisation. African organisation need to integrate operation strategy with innovation management in order to effectively compete with world-class organisation and improve their operational efficiencies
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PLC (ELICO) Awash Tannery For the Course Production /Operations Management (MBAd 632) (Educational Visit Report) Submitted To Tadesse Negash (PhD) Prepared by ABERAHAM MELSE MEKURIA ABERA MESFINE TELILA MERGIA BAYISSA TADESSE BIRU TENA H/MARIAM WOSSEN HAILU August 2013 Addis Ababa‚ Ethiopia ACKNOWLEDGEMENT We are strongly indebted to our instructor of production and operations management Dr. Tadesse Negash for his intimacy with us‚ continuous
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| BX2062 Operations Management | Literature Review | “Too much theory‚ not enough understanding”Veronika12665417 | | | Bachelor Of BusinessSP53 2012 James Cook University Singapore | Article Overview The article was written by Roger W. Schemmer in early 2009. Basically‚ the article is addressing about the usage of theory in operations management. As mentioned in the article‚ theories used in the journal article‚ as science defines it‚ is not at the center of much of the research
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MGMT 610- OPERATIONS MANAGEMENT 1. What are the differences between job-enlargement‚ job-enrichment‚ and job-rotation? Discuss the benefits of using each of these. Job design is an approach that specifies the tasks that constitute a job for an individual or a group. There are seven components of job design‚ and JOB expansion is one of them. It includes: • Job enlargement: We add tasks requiring similar skill to an existent job. You are using the same skills‚ but the tasks are different
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Chapter 01 OPERATIONS MANAGEMENT: as a competitive weapon mks mks@mdi.ac.in http://mks507.vistapanel.net Prof. (Dr.) Manoj K Srivastava Operations Management Area 1. The Systems Approach C O N T E N T S 2. 3. OM Definition Ten Critical Decisions 4. 5. The Cases 4V Typology of Operations 6. 7. Productivity Competitiveness 8. 9. Manufacturing Vs. Service? The History 10. The Future 1 Systems Approach Systems Approach Reduce waste…or
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OPERATION MANAGEMENT Question 1 Briefly explain the activities in Operation Management. Operations management refers to the activities‚ decisions and responsibilities of managing the resources which are dedicated to the production and delivery of products and services.The part of an organisation that is responsible for this activity is called the operations function and every organisation has one as delivery of a product and/or service is the reason for existence. Operations managers are the people
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Question 1 DEFINE OPERATIONS MANAGEMENT AND DISCUSS ITS ESSENTIAL FEATURES AND THE IMPORTANCE/BENEFITS OF OPERATION PRIORITIES Introduction: Every organization is in business because it has products‚ services and in some cases a combination of the two (i.e. product and service)‚ that it offers customers as a solution to a particular need or want they have. This implies that‚ the very core business of every organization is to get these products and services readily available to customers‚ through
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