UNIT-1 3rd BBA Fundamentals of Marketing Below is the notes for the introduction of marketing management. Simple things you will need to learn are the following: How Marketing Evolved Definition of Marketing Definition of Marketing Management The Five Marketing Concepts • Production Concept • Product Concept • Selling Concept • Marketing Concept • Societal Marketing Concept EVOLUTION OF MARKETS Marketing as we know it today began in the 1920s with the birth of the “marketing
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Company policies and procedures present guidelines to employees and management. Whenever questions arise concerning conduct or operations‚ policy is in place to direct behaviors and solve ethical questions. Well-written company procedures will aid a human resources department in its daily tasks; understanding policies and knowing where to go for help or additional information is key to employee compliance. Basics Company policies outline acceptable behaviors and employee expectations
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Persuasive Policy Outline Specific Purpose: To persuade my audience that the fight against bullying begins at home. Central Problem Statement: Due to the increase in bullying in schools‚ there is a need to prohibit bullying and create a safe and educational enviroment. INTRODUCTION Attention Step (Pathos) I. Bullies. Dictionary.com defines bullies as a blustering‚ quarrelsome‚ overbearing person who habitually badgers and intimidates smaller or weaker people. I will now share a true
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Public policy is the study of policy making by governments. A government’s public policy is the set of policies (laws‚ plans‚ actions‚ behaviors) that it chooses. (Lee‚ Johnson‚ Joyce‚ 2008) Since governments claim authority and responsibility (to varying degrees) over a large group of individuals‚ they see fit to establish plans and methods of action that will govern that society. I will discuss the possible funding options for reducing Georgia’s sex offender rate‚ evaluate how public policy decisions
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DIVIDEND POLICY * Under dividend policy you should be ale to explain the following: * Dividend and types of dividend * Dividend policies and factors that affect dividend policy * Theories of dividend policy * It is a proportion of annual accounting profit or accumulated profit paid out to shareholders either in the form of cash or shares. * Dividend is recommended by the Board of directors for the approval of shareholders at Annual General Meeting (AGM). Shareholders can
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Airline Policy & Strategy Assessment 1 Academic Year 2012-2013 Formulating Analysing & Researching Policy The first assessment for this module asks you to deconstruct a piece of tourism policy. It draws directly on the research paradigm outlined by Fidgeon & Ritchie (2005). In addition it develops the self-directed activities you have been recommended to undertake in your study pack together with our work in lectures and tutorials. As a consequence you should be familiar with
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Running Head: The Policy Process The Policy Process University of Phoenix HCS 455 January 23‚ 2012 The reproductive Health Care policy for women is a policy that was created for all women. The policy provides services such as prevention‚ Contraceptives are offered in an array of choices‚ condoms‚ iUD‚ birth control pill‚ many are covered by Medicaid. Medicaid is a state funded program that covers uninsured low income women and teens with family planning‚ including prevention‚ screening
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Exim policy‚ 1985 and onwards Accordingly the export-import policies (Exim policy were announced by the government first in 1985 and then in 1988 for three year period. Again the exim policy was revised in 1990. All these policies made necessary for provision for extension of import liberalisation measures. All these policies made necessary provision for import of capital goods and raw materials for industrialisation of REP (Registered Exporters Policy) licenses‚ liberal import of
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Monetary Policy in Malaysia Anas Faizal Aning & Rubin Sivabalan Monetary Assessment & Strategy Department 6 July 2010 Auditorium‚ Bank Negara Malaysia 2.30-4.30pm DISCLAIMER: Views expressed in this presentation are those of the author and do not necessarily represent those of BNM nor are they necessarily 1 Presentation to TAR College‚ July2010 endorsed by BNM. Presentation outline Monetary Policy and Macroeconomic objectives The importance of price stability The role of monetary policy Monetary
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FUNCTIONAL PERSPECTIVE ON GROUP DECISION MAKING WHAT IS FUNCTIONAL PERSPECTIVE ON GROUP DECISION-MAKING Functional Perspective on Group Decision-making is a theory developed by Randy Hirokawa and Dennis Gouran. Miller(2011) stated that both of them have an interest in small group communication‚ so they worked it put and produced this theory. They seek to understand how communication processes contribute to decision making and problem solving in groups. They come to a question‚ “Why do some
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