EMG 20 Case Study No. 1 McDonald’s: Serving Fast Food around the World Ray Kroc opened the first McDonald’s restaurant in 1955 in the United States. He offered a limited menu of high quality; moderately priced food served fast spotless surroundings. McDonald’s QSC&V (quality‚ service‚ cleanliness‚ and value) was a hit. The chain expanded into every state in the nation. By 1983 it had more than 6‚000 restaurants in the United States‚ and by 1995 it had more than 18‚000 restaurants in 89 countries
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in 119 countries. Headquartered in the United States‚ the company began in 1940 as a barbecue restaurant operated by Richard and Maurice McDonald; in 1948 they reorganized their business as a hamburger stand using production line principles. Businessman Ray Kroc joined the company as a franchise agent in 1955. He subsequently purchased the chain from the McDonald brothers and oversaw its worldwide growth. A McDonald’s restaurant is operated by either a franchisee‚ an affiliate‚ or the corporation
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attracts children is the free toys that is accompanied with the meal. Varying from Strawberry Shortcake toys all the way to Hotwheels‚ McDonald’s have been employing this tactic of giving away free toys just so that children would choose to eat at McDonalds’. A concerned parent has also taken McDonald’s to court over McDonald’s strategy of giving away free toys. Mrs Monet Parham is suing McDonald’s of “getting into her child’s mind without her permission”. She felt that her daughter‚ Maya Parham‚ is
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Strategic Profile The internationally known golden arches of McDonald’s were born in 1948 when the McDonald brothers of San Bernardino‚ California opened the first McDonald’s restaurant . The original restaurant provided the theme of hamburgers‚ fries and milkshakes that has become a staple of Americana fare. Later in 1961‚ Ray A. Kroc bought out the McDonald brothers and started to sell the restaurant franchises. Currently‚ McDonald’s has grown to over 34‚000 locations in over 118 countries
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Functional Health Pattern Examples Health Perception/Health Management Client’s perceived pattern of healthand well-being and how health ismanaged.Compliance with medication regimen‚ useof health-promotion activities such asregular exercise‚ annual check-ups. Nutritional-Metabolic Pattern of food and fluidconsumption relative to metabolicneed and pattern; indicators of localnutrient supply.Condition of skin‚ teeth‚ hair‚ nails‚mucous membranes; height and weight. Elimination Patterns
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Reading and Though In Dwight MacDonald’s Reading and Though‚ he disagrees with Henry Luce’s Idea of functional curiosity. Luce coined the term “functional curiosity‚” meaning “the kind of searching‚ hungry interest in what is happening everywhere.” MacDonald’s opinion of functional curiosity is that it only encourages practice in reading rather than giving beneficial information. He considers today’s literature as flimsy and overwhelming. MacDonald assumes that all reading done in today’s society
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PESTLE ANALYSIS McDonald¶s Presented byDHIRAJ KUMAR >> 0 >> 1 >> 2 >> 3 >> 4 >> >> 0 >> 1 >> 2 >> 3 >> 4 >> >> 0 >> 1 >> 2 >> 3 >> 4 >> >> 0 >> 1 >> 2 >> 3 >> 4 >> >> 0 >> 1 >> 2 >> 3 >> 4 >> >> 0 >> 1 >> 2 >> 3 >> 4 >> >> 0 >> 1 >> 2 >> 3 >> 4 >> >> 0 >> 1 >> 2 >> 3
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and processed their food according to the Indians tastes‚ value system‚ lifestyle‚ language‚ and perception. Mostly in all countries everyone loves their traditional hamburgers which are prepared from beef and pork. Since Indians don’t eat pork‚ McDonalds had to rethink their strategy which was to introduce chicken‚ lamb‚ and fish to satisfy the Indian Market. When it comes to advertising they use a wide array of advertisement. In the United Kingdom they like to use
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McDonalds Case Study Introduction McDonald’s is the most famous and well-known fast-food company in the world. It was started by Dick and Mac McDonald’s in 1940. Their concept of the restaurant was based on speed and therefore called ‘Speedee Service System’ in 1948‚ which in today’s times is known as the fast food concept (Wikipedia‚ 2009). McDonald’s serves fast food to approximately 47 million people in more than 30‚000 restaurants located in 121 countries (Bized‚ 2009). The product offering has
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Starbucks The company I would like to talk about is Starbucks. Restructuring: A company’s individual organizational structure is a formal composition of task and reporting relationships that allows the company to control‚ coordinate‚ and motivate employees so a common goal can be achieved (Bateman & Snell‚ 2009‚ p.505). Starbucks last structure is a matrix structure to maximize communication. It was implemented in 2008 to strengthen partnerships‚ and improve customer service. Starbucks
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