"Fundamental issues that must be addressed in international advertising" Essays and Research Papers

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    Translation in Advertising

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    FEATURES OF TEXT TRANSLATION IN ADVERTISING Moskvitina A.V.‚ stud.‚ Superviser: Vakurina N.A. Tomsk Polytechnic University Modern mass media have triggered the distribution of the international advertizing activity. Nowadays‚ the translation of advertising has become not only necessary but also the daily phenomenon of life of the world community. Thus‚ the knowledge of theoretical bases of the process is not only an indispensable condition‚ but also the quality assurance of the translation

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    entities; securities regulations; and investor protections. Policies Faculty and students/learners will be held responsible for understanding and adhering to all policies contained within the following two documents: • University policies: You must be logged into the student website to view this document. • Instructor policies: This document is posted in the Course Materials forum. University policies are subject to change. Be sure to read the policies at the beginning of each class. Policies

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    Advertising Agency

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    Saatchi & Saatchi Company Description This advertising firm is so nice‚ they named it twice. Saatchi & Saatchi is one of the world ’s top advertising agency networks‚ with more than 150 offices in about 85 countries. It provides creative advertising services and plans marketing campaigns for some of the largest advertisers and top global brands. Its Saatchi & Saatchi X agency acts primarily as a shopper ’s marketing services network in the US‚ while its The Facilities Group segment specializes in

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    Aquarius Advertising

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    FINDING THE BALANCE The Aquarius Advertising Agency is a middle-sized firm that offered two basic professional services to its clients: 1) customized plans for the content of an advertising campaign‚ e.g.‚ slogans‚ layouts‚ and 2) complete plans for media such as radio‚ TV‚ newspapers‚ billboards‚ magazines‚ etc. Additional services include aid in marketing and distribution of products‚ and marketing research to test advertising effectiveness. Its activities are organized in a traditional

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    International Legal and Ethical Issues Toronio Elam LAW/421 October 7‚ 2013 Titus Nichols International Legal and Ethical Issues In week two of LAW/421 there has been an objective set forth in addressing international legal and ethical issues based upon the web simulation. Amongst this objective there has also been a list of questions given to anchor the body of the summary. Addressed in this summary will be the issues involved in resolving legal disputes in international transactions

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    Culture Advertising

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    Culture and Advertising Executions: A Comparison of Selected Characteristics of Korean and US Television Commercials Gordon E. Miracle Michigan State University‚ USA Kyu Yeol Chang Pepperdine University‚ USA‚ and Charles R. Taylor Villanova University‚ USA Introduction This article focuses on important questions of creative strategy relative to how soon‚ how long and how often to present the brand‚ company name and product in commercials. A review of the literature reveals that no comparative studies

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    Language of Advertising and Communication via Advertising Contents Introduction 3 Chapter 1. Concept of advertising as an act of communication 7 1.1. Definition of Advertising 7 1.2. Communication and Advertising 8 1.3. Functions of Advertising 12 1.4. Image Advertising 14 1.5. Advertising Text and Slogan 15 1.6. Conclusion 16 Chapter 2. Language of advertising 18 2

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    Fundamental Analysis of Msil

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    FUNDAMENTAL ANALYSIS ON MARUTI SUZUKI LIMITED SUBMITTED BY GHOUSE BAIG 6 B.COM C 08D0237 COMPANY PROFILE Maruti Suzuki India Limited (MSIL) is a passenger car company. The Company is engaged in the business of manufacturing‚ purchase and sale of motor vehicles and spare parts (automobiles). The other activities of the Company include facilitation of pre-owned car sales‚ fleet management and car financing. The Company is a subsidiary of Suzuki Motor Corporation‚ Japan. The Company

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    Addressing International Legal and Ethical Issues Simulation Summary LAW/421 Addressing International Legal and Ethical Issues Simulation Summary What are the issues involved in resolving legal disputes in international transactions? When the United States (U.S.) entering into an agreement with another country it is important that the U.S. Company confirms that the contract is legally enforceable. With international business transactions each country needs to be aware of any international laws and

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    Advertising for Advocates

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    “A bar on advertising for Advocates in India under Advocates Act‚1961 and Bar Council of India Rules” ANALYSED BY: MOSES PINTO 5TH YEAR LL.B.(HONS.) ROLL NO. 512 ACADEMIC YEAR: 2012-13 PREFACE

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