Course Principles of Marketing Test Week 2 Quiz 1 Started 1/18/14 2:32 PM Submitted 1/18/14 3:19 PM Status Completed Attempt Score 21 out of 30 points Time Elapsed 47 minutes out of 1 hour. Instructions This quiz consist of 10 multiple choice questions and covers the material in Chapter 1. Be sure you are in Chapter 1 when you take the quiz. Question 1 3 out of 3 points Correct Customer relationship management (CRM) begins its focus on customers with Answer Selected Answer:
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prohibits misleading and deceptive conduct - remedies: injunctions‚ damages and corrective advertising ELEMENTS of S18 1. who is a ‘person’ 2. must be in trade or commerce ( an employee‚ private seller‚ misleading advertisement) 3. misleading and deceptive? (lead into error‚ usually involves misrepresentation) 4. Threshold * * TEST 1. identify audience * - who is it intended for? * - those people that it is likely to influence (Hansen beverage company
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AN OVERVIEW OF MARKETING AND THE MARKETING ENVIRONMENT AFFECTING MARKETING APPROACHES. 1. When going about developing a marketing approach‚ an organisation needs to look at several factors‚ these factors can affect an organisation directly and sometimes even indirectly‚ The external factors that Woolworths and Topshop would need to take into consideration would be firstly‚ the macro environment: like the political stability of the country‚ the socio-cultural‚ technical‚ legal‚ environmental
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Unit 1 Assignment - An Introduction To Working With Children E1 & 2 In every community there are a wide range of services available to the community‚ especially the mother and child section of the community. The range of services i’m going to focus on are Education & Healthcare. The services are settled into 3 sectors: - Statutory - Voluntary - Private A statutory sector is a sector that is in place due to laws‚ and is usually funded by the government. Examples of the statutory sector
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| |2nd April 2013 |6th May 2013 |2nd May 2013 | |Qualification |Unit number and title | | |Managing Financial Resources and Decisions
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Unit 4.1 Business Environment Level 4 15 Credits Sample Assignment You are employed by the British Chambers of Commerce and you work for both the London and Coventry offices. As part of BCC support for SMEs they wish to produce some guidance that will be helpful to members who are considering setting up and/or expanding their business. Your remit is to research the organisational purposes of businesses‚ the national environment in which they operate and behave and the global factors
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Marketing The business that I choose is retail food industry/fast food chain business. For example‚ McDonald’s is my case study in this proposal. This fast food chain business began with Raymond Albert Kroc. Ray Kroc was the exclusive distributor of a milk shake maker called the Multi mixer. That time‚ Richard and Maurice two brothers were the owner of a brand and ran a burger restaurant in San Bernardino‚ California‚ in the 1950s. In 1955‚ Ray Kroc founded the brand’s Corporation and opened
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of similar companies in their sector. The primary motive is to make shares seem more affordable to small investors even though the underlying value of the company has not changed. A stock split has certain advantages which are mention below . 1. More Shares Are Available So You Can Have a Wider Ownership Base: Literally the more a stock has been split‚ the larger the quantity of individual shares that exist. This potentially allows a wider number of people to own the shares. This has second
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Most of us have heard the new slogan‚ more than some of us have been exposed to the commercials and the social networking campaign that spread throughout the internet faster than wildfire and a virus; like a viral wildfire. “It’s More Fun in the Philippines!” But‚ after we laughed at the wit‚ marvelled at the creativity of the pictures with the now eponymous tagline on the internet‚ we are left to wonder; Is it Really more Fun in the Philippines? I’ve lived my entire life in the Philippines‚ not
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The Generation Gap Today’s Workforce Today’s Workforce Traditionalists (1922 - 1945) ✤ ✤ ✤ ✤ ✤ Aliases: Veterans‚ Silent Generation‚ Greatest Generation Lived through WWII and were taught core values‚ respect for authority Traditionalists enjoy sharing their knowledge and history High value on loyalty and hard work Want to provide more opportunity to their children than they had Today’s Workforce Traditionalists (1922 - 1945) ✤ ✤ ✤ ✤ ✤ Aliases: Veterans‚ Silent Generation‚ Greatest
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