Individual Research “Customer engagement of commercial brand community on Facebook” Ms.Benchawan Phumphuengsri ID: 543-9374 iMBA Batch 3 Section 19 BP6993 Individual Research Submitted to Assistant Professor Dr. Kriengsin Prasongsukarn Graduate School of business Assumption University Submission date: 12 April 2013 Word count: ……..words Abstract The rise of the Internet in worldwide there are opportunities and challenges have emerged for marketing brands and products
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F 1) FACEBOOK’s business model: It turned to be that facebook doesn’t have a certain business model to generate revenue‚ since facebook was launched at the beginning as a social site where people can meet and become friends‚ but never thought to have a profit out of these relationships built. But lately facebook owners started thinking about creating a business model to have a revenue out of the site’s functions‚ and decided to include the old fashion online business model which is creating display
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Facebook announces $19bn WhatsApp deal Facebook will buy fast-growing cellphone-messaging startup WhatsApp for $19-billion in cash and stock in a landmark deal that places the world’s largest social network closer to the heart of cellphone communications and may bring younger users into the fold. The transaction involves $4-billion in cash‚ $12-billion in stock and $3-billion in restricted stock that vests over several years. The WhatsApp deal is worth more than Facebook raised in its own initial
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He was dazed and confused‚ but now he is high-spirited and vigorous. Mark Zuckerberg‚ the 28-year-old CEO of the Facebook‚ proved a variety of possibilities in the Internet era by his own way. How did he do this? What made Zuckerberg so successful? First‚ he was full of confidence. In Chung (2012)’s article‚ Mark tried to explain his landlord Judy Fusco that what the Facebook is. “He said they were going to build a network that would change the world.” At that time‚ Judy was impressed by Mark’s
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experienced by students as reported in the press‚ and the potential does exist for privacy abuses‚ our findings demonstrate a robust connection between Facebook usage and indicators of social capital‚ especially of the bridging type. Internet use alone did not predict social capital accumulation‚ but intensive use of Facebook did. The strong linkage between Facebook use and high school connections suggests how SNSs help maintain relations as people move from one offline community to another. It may facilitate
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Social Media and Facebook Social media has a great impact on firms‚ individuals‚ and society as a whole. It can be an advertising opportunity for firms but can also allow for people to submit bad reviews on the company’s personal profile page where everyone can see. Individuals are able to connect with their friends‚ family‚ and coworkers on social media websites such as Facebook and Myspace. They can easily find their friends from high school or even elementary school as well as possible family
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PROS Advantages and examples Lets start with all of the things that make facebook a great thing to have. First of all it has a highest users percentage of all social sites ‚ which means there is good chance that most of your friends‚ schoolmates‚ co-workers or relatives will have a facebook profile that you can interact with. Facebook is one of the greatest sides to communitace in any way. You can chat with your friends‚ you can even send a private message to people who arent your frineds
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Facebook is the most popular social networking of all time. Facebook is made by Mark Zuckenberg. The popularity of Facebook has increased drastically. Nowadays Facebook has become very important part of our life. It is helping us in many ways and also harming us in other ways.There are some advantages and disadvantages of Facebook. Facebook is free and easily to connect to different people from anywhere in the world because there are many people using Facebook. Facebook has good privacy setting
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SGMT 6050 – Mergers and Acquisitions Facebook IPO Facebook‚ a social networking site‚ has grown at an exponential rate that far surpasses market expectation‚ so much so that its growth rate is referred to as the “ Facebook phenomenal”. In 2004‚ Facebook had 1million monthly active users‚ and in comparison‚ it had reached 845million monthly active users in 2011. This phenomenal led to one of the biggest initial public offerings (IPO) the market had seen in recent years‚ with total capital raised
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Facebook was launched in February 2004 by Harvard undergrad students as an alternative to the traditional student directory. Its popularity quickly spread to other colleges in the US by word of mouth‚ and the site now registers close to 15M monthly UVs and over 6B page views per month. Facebook has completed two rounds of venture financing at very high valuations‚ the first at a valuation of ~$100M and the second at ~$550M (valuations are unconfirmed). These valuations were driven by the multiple
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