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    Outline Thesis statement: When compared side-by-side‚ there are differences in the two. Some of these include that the Lexus ad uses predominantly the logos‚ or logical‚ appeal whereas the second uses pathos‚ the emotional appeal‚ the target audiences for both commercials‚ and the effectiveness of each. 1. Pathos or logos? 1. VW uses more pathos than Lexus. 1. Humor is effective tactic in advertising. 2. By using humor‚ advertisers make their product more memorable. 2

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    Title: It’s Kind Of A Funny Story Author: Ned Vizzini Date Started: 4th April Date Finished: 6th May Text Type: Novel Genre: Drama Country of Origin: America Craig Gilner is a clinically depressed teenager. He gets accepted into exclusive school in Manhattan‚ promising him a good future if he is to excel. The pressure of being the average kid in class‚ piling up homework‚ pot smoking “so called” friends and the daily thoughts that he’s a failure beats him down into a deep depression. Craig

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    Violence on Tv

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    Violence on TV Most people in our society generally have the opinion that violence on television increases aggression in children and adolescents. Does it ? Who is to say whether television has a positively direct effect or a positive correlation ? However‚ the majority of the people who have researched this topic have discovered that violence on television is indeed one of the prime factors contributing to the increase in violent and aggressive behavior among the youth in society. That is to

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    Commercial Cells

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    Commercial Cells Galvanic Cell A Galvanic cell is also known as a Voltaic cell. It was named after Luigi Galvani and Alessandro Volta. A galvanic cell is capable of producing an electric current from a redox reaction that occurs within it and consists of two half cells. Each half cell consists of an electrode and electrolyte and a salt bridge. In a galvanic cell one metal can undergo reduction and the other oxidation. A typical galvanic cell is based on the spontaneous redox reaction: Net Ionic

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    The Appeal Of Adrienne Rich’s Poetry The poems of Adrienne Rich spoke to me in a powerful way. She was definitely one of the most original and thought provoking poets on my course. The poems that I have studied represent many of the new ideas that emerged during her life. Not only do I find these ideas interesting‚ but I believe that I have benefited directly from them. Her feminist outlook on life is evident in every one of her poems. The poems i have studied include; Living in Sin‚ Aunt Jennifer’s

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    Commercial Bank

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    Commercial Bank Recent changes have reformed the banking sector worldwide. The economic‚ political and social transformations have obliged several banks all over the world to emphasize on retail banking. Commercial Bank answers to those challenges by implementing a change program called PEGASUS. Pegasus has under its umbrella five main programs: 1) CRM implementation‚ 2) Business Process Reengineering‚ 3) Development of alternative distribution channels such as e-banking‚ 4) New roles‚ new work

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    Science of Sex Appeal

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    As humans‚ we are driven by forces of inherited behavior and instinct that has been passed down through thousands of years of evolution. We are genetically programmed to look for qualities in another person that we think would result in the best offspring. There are certain queues given off by the opposite sex that the brain subconsciously processes and then computes. From the way that person walks to the way their face is shaped‚ our brain is constantly processing the people we come in contact with

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    commercial bank

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    COMMERCIAL BANKING ASSIGNMENT. ANALYSIS ON BASEL 3 NORMS. Submitted by‚ RAJ KIRAN. PGDMF12025. Introduction: Basel 3 norms were implemented by Basel committee on Banking Supervision (BCBS) with the objective to improve the banking sector’s ability to absorb shocks arising from financial and economic stress. Some of the major causes of the global financial crisis were: too much leverage‚ too little capital‚ and inadequate liquidity buffers. Other factors also responsible for

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    or an everyday athlete‚ “hard work” celebrates the dedication‚ patience and reputation of athletes around the world who all know what it takes to win. This particular advertisement is about the most marketable energy drink called “Gatorade”. The commercial features Dwayne wade‚ Serena Williams‚ Derek Teler and Robert Fgiffinll. The reason behind showcasing this ad is because Athletes‚ in particular a lot of restless practice in the day to day life. A Gatorade is very useful in those practice hours

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    Rhetorical Analysis of The Real Cost Commercial “Your Skin” How far would you go to purchase a pack of cigarettes? The Real Cost Commercial starts off with a scene of an outside night time sight of a gas station. A teenage girl that appears to be young goes into the gas station and ask for a pack of cigarettes. She hands the worker a five-dollar bill and her photo ID‚ the worker informs the young girl that she does not have enough money to buy the cigarettes. The young teenage girl looks around

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