Case Analysis Alpen Bank: Launching the Credit Card in Romania Case Overview: In this case Alpen bank’s country manager Carle has to make a crucial decision whether or not they should go for the credit card business in Romania. The bank has to come up with a solid market strategy that can generate at least €5 million in profit within 2 years. Before bringing this business to the market the Bank has to analyze whether an opportunity
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Alpen Bank: Launching the Credit Card in Romania Case Study Solution By Liqi Zhou Nov. 5th‚ 2014 To: Gregory Carle From: Liqi Zhou Re: Alpen Bank’s decision of launching credit cards in Romania Date: Nov. 5th‚ 2014 Purpose: The Romania market has huge and increasing profit for credit cards‚ so Alpen Bank should enter it ASAP. Preview: Alpen Bank should launch the credit card now to both middle-class and affluent segments of the market using all possible consumer acquisition methods to capture
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House Smart Furniture Company has been founded in Sydney in 1986 by a very experienced businessmen‚ Colin Moreland. It’ main business was to design and manufacture self-assembled‚ compact low cost furniture and it was leading the industry for a long time. In 2001‚ Colin decided to open an Sales office in Hong Kong to expand his business growth by borrowing A$550‚000 and appointed Jane Fleming‚ who was equipped with a BBA degree and has been staying in Hong Kong during her higher studies‚ to manage
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Recurring Deposit Features & Benefits Fixed monthly installments are being remitted to Recurring Deposit by a Standing Order‚ ECS Mandate or by regular direct remittance Opening Balance: Rs.500/- Interest Rate: As applicable for term deposits including the benefits of Senior Citizens TDS in Interest: No TDS as per current regulations Deposit Tenor: 12 months to 120 months Nomination facility: Available Premature Closure: Allowed |[pic]
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Activity-Based Costing in the Service Sector: The East Penn Bank ABSTRACT: This case illustrates why a major segment of the service sector banks - needs accurate cost information to make strategic decisions‚ and how more refined accounting systems help fulfill this need. East Penn Bank is a hypothetical bank that has suffered falling profits despite a shift in customer base toward retail customers‚ which the current information system reports are more profitable than business customers. Following
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11/6/12 Case Analy sis f or Alpen Bank Case Analysis: Alpen Bank The main issue that Alpen bank is facing is whether or not they should launch the credit card business in the Romania market and which group of target audience they should select while applying the launching strategy. Moreover‚ specifically to Carle‚ he needs to come up with a program from which‚ Alpen bank can generate at least €5 million in profit within 2 years. Moreover‚ clarified positioning strategy and customer segmentation
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Lin21477_ch01_001-020.qxd 8/26/11 2:10 PM Page 1 What Is Statistics? 1 Learning Objectives Goals When you have completed this chapter‚ you will be able to: LO 1-1 List ways that 1 Organize data into a frequency distribution. statistics is used. FPO LO 1-2 Know the differences 2 Portray a frequency distribution in a histogram‚ frequency between descriptive and polygon‚ and cumulative freinferential statistics. quency polygon. LO 1-3 Understand the differ3 Present
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Alpen Bank Executive Summary [Type the author name] Gregory Carle‚ the Romanian country manager for Alpen Bank‚ must decide whether or not the bank should launch a credit card program in Romania. Before deciding to go through with the credit card launch Carle must be certain that the Romanian credit card market is large enough to add € 5 million in annual profit to Alpen Bank’s Consumer Banking segment. Carle has two real options here‚ he can either choose to launch the credit card program
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McDonald FROM: Shawn He RE: Bank of America: Mobile Banking DATE: November 18th Expand app to include other product lines Expand current app to include basic credit card and mortgage functions to increase market share of expanding mobile transaction market and shift customer activity to cost-effective channels. BOA’s entrance into local mobile payment and person-to-person P2P mobile shopping market (tap a large and growing market that currently lacks the regulation of banks and “added security”.
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Performance of Mutual Funds Case study of SBI & HDFC Bank Mrs.Gazal Aggarwal** Mrs Meenu Kaur* Introduction The last three decades of 20th Century witnessed the emergence of a number of issues that spared debates and discussion among economist. Financial sector is the major area of macro economy that has received renewed focus in recent years; the banking sector has been the cynosure of academia. The traditional face of banking is also undergoing a change from that of a mere intermediator
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