Marketing Ethics- Coca Cola Introduction The society is becoming increasing concerned about the ethical values adopted by its companies. Marketing ethics addresses principle and standards that define acceptable conduct in the marketplace.(Linda) Marketing unethical means that the action is legal‚ but it actually is wrong. Some companies may promote the marketing ethics in order to increasing their reputation. However‚ some companies may violate the ethical values in order to earn more profits
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Company background: The Coca cola company is now a largest soft drink company in the world. Coca cola became the largest manufacturer‚ distributor‚ and marketer of non-alcoholic beverage concentrates and syrups which operate in more than 200 countries. Coca cola was invented on May 1886 by Dr.John Stith Pemberton in Jaco’s Pharmacy in Atlanta‚ Georgia. The name Coca cola was suggested by Pemberton’s book keeper‚ Frank Robinson. He penned the name Coca cola in the flowing script that is famous
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COCA COLA COMPANY Research Project For ACC 412 Presented to: Overview of Coca-Cola Leading the beverage industry for the third consecutive year‚ Coca-Cola‚ a common household name known around the world‚ climbs to the 4th spot in Fortune’s 50 Most Admired Companies in the world for year 2012. When it comes to a refreshing cold soda‚ who does not know of Coca-Cola? The company was established in 1886 in Atlanta‚ Georgia at the Jacobs’ Pharmacy soda fountain by pharmacist
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Abstract This paper is about “Coca-Cola” company which produces and manufactures soft drinks‚ and this product is well known all around the world for many decades. The materials used to get the information about the company are from the internet‚ newspaper and the bottle itself. The paper will speak about how the product came to the final result as an output and what does it take to manufacture it. INTRODUCTION Coca-Cola is the most popular and biggest-selling soft drink in history
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production lines4/ Unique taste5/ World’s leading brand | * Weaknesses1/ Product not healthy2/ The target group of the CC company are mainly younger people.3/ Taste differentiation4/ Sluggish performance in North America5/ lack of popularity of many Coca Cola’s brands | External | * Opportunities1/ advertise it’s less popular products2/ Acquisitions3/ buy out competition4/ It can to provide food in the future5/Growing Hispanic | * Threats1/ New drink competitor have appeared gradually2/ Intense
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its high reputation and strong brand image‚ Coca-Cola Company changed its original name Coke with New Coke in 1985‚ and‚ the company also aims to give their customers better taste (Datta‚ 1996). Generally speaking‚ although the company focus on whole population in the world‚ young generation is the target marketed of the company and they also want to show their products with full of youth and energy to their customers. Pendergrast(1993) states that Coca-Cola are cool and real‚ and ‚ differentiate Coke
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Weaknesses of Coca-Cola A company like Coca-Cola has many internal and external strengths‚ but when launching a product of this sort‚ they begin to run into many internal and external weaknesses as well. As far as internal strengths go‚ Coca-Cola itself is a strong company to say the least. Not only are they a $23 billion company‚ but in 200 nations‚ Coke sells about 400 drink brands‚ including four of the top five sellers right now. They own 36% of the largest Coke bottler in the world‚ Coca-Cola Enterprises
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MM04 International Marketing Assignment – I Assignment Code: 2013MM04B1 Last Date of Submission: 15th October 2013 Maximum Marks: 100 Attempt all the questions. All the questions are compulsory and carry equal marks. Section-A 1. Distinguish between the ethnocentric and polycentric approach to international Marketing? Under what circumstances is the polycentric strategy a preferred approach for International Marketers?
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Campaign Critique Introduction Coca Cola‚ the world’s greatest and most successful brand for soft drinks was introduced in the year 1886. Coca Cola has had a lot of memorable images/advertisements which are seen as an icon for Coca Cola. One of these images is the image of the polar bear. Coca Cola’s advertisements/print advertisements have featured polar bears from as far back as 1922 and have had a lot of memorable moments‚ such as in the year 1993‚ where an advert was released of the polar
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Coca Cola: International Marketing Mix INTRODUCTION: This scope of this essay is to discuss the international marketing mix of Coca Cola‚ which is one of the biggest brands in the world. The debate between the global standardization and local adaptation of the marketing mix has been going on for more than four decades without a resolution (Agrawal‚ 1995) and globalization trends starting in the early 1980’s has further fueled the debate (Jeong‚ 2000). This has led the global companies to make the
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