........................................................................................1 Approval Page………………………………….…………………………………………...2 Title of Contents…………………………………………………………………………….3 Introduction………………………………………………………………………………..4-5 TIME PLAN………………………………………………………………………...…...……6 JOURNAL……..………………………………………………………………..….….......7-8 REASEARCH AND FINDINGS…………………………….......................................9-16 CONCEPT MAP……………………………………………………….….….……......17-29 STORYBOARD………………………..………..………………………………
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By this title‚ I am guessing most of you are thinking what you will be doing next weekend or even tomorrow. You would be expecting me to write that I’m going to get ‘locked’ with my friends‚ but no! I hope to remember what I did the next day or even in a few years time…I want to be able to say when I’m old‚ that I lived my life to the fullest. Firstly‚ this summer‚ I don’t want to waste it like I did every other summer. I don’t want to sleep all day. I want to live‚ I want to visit museums‚ go
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Firstly‚ this summer‚ I don’t want to waste it like I did every other summer. I don’t want to sleep all day. I want to live‚ I want to visit museums‚ go to the cinema‚ do things I’ve never done before just for the sake of doing it. I want to visit fungi the dolphin. I want to make friends with a random stranger‚ I want to chat up a granny and ask her to dance with me‚ who knows I may even get a kiss. I want to climb a mountain. I want to live. And when I die I want to see what a life I have lived
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thanks to our group member’s co-‚ commitment and also a brilliant advice in completing this report together. Secondly‚ we also want to thank to Marketing Manager in KFC for giving us co-operation regarding interview days with him. We really appreciate for giving us opportunity and experience to gaining knowledge about Marketing at KFC Holding Berhad. Last but not least‚ we also want to thank to our beloved family‚ friends for giving us advice‚ support in studying. Thank you. SUMMARY
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the service sector on which we want to make our project. For this we have chosen the KFC food chain. KFC is the growing brand in the world for food industry. KFC basically deals in chicken recipes whose main focus in crispy and deep fried chickens. To know the market response of KFC we visited various chains of KFC and we also had survey on the public (who are the basic consumers of the KFC). We visited KFC chain of Noida Sector18‚ Lajpat Nagar‚ Center Stage Mall‚ Noida‚ and Ghaziabad. We concluded
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KFC Group 3 * Anirudha * Abhijeet * Ismail * Mohmmed * Michelle * Sulaksha * Tirtharaj Company profile Company profile * Industry: Restaurants * Founded: 1930 North Corbin‚ Kentucky * Founder: Harland Sanders * PepsiCo Inc. took over in 1986 * Changed its name and logo to KFC in 1991 * Today KFC is owned by Yum! Brands.(since 1997) * Industry: Restaurants * Founded: 1930 North Corbin‚ Kentucky * Founder: Harland Sanders * PepsiCo Inc. took over
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Executive Summary | 2 | 2.0 | Introduction Challenges | 22 | 3.03.13.1.13.1.23.1.33.1.4 | Analysis SWOT Strength of KFC Weakness of KFC Opportunities of KFC Threats of KFC | 2 – 32333 | 3.23.2.13.2.23.2.33.2.43.2.5 | PESTL Analysis Political factors Economic Factors Social factors
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Executive summary Kentucky Fried Chicken Corporation (now KFC) is a well-established multinational company which forms part of Yum! Brands‚ Inc regrouping other leading brands like Pizza Hut‚ Taco Bell‚ A&W and Long John Silver. KFC is one of the largest chains of fast food restaurants which started since the early 1930s by Colonel Harland D Saunders in Louisville‚ Kentucky in the USA and comprises of 14‚000 restaurants (franchised and company owned restaurants) in more than 100 countries offering
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1.0: introduction Kentucky fried chicken also knows as KFC‚ the world most large and well knows fast food restaurant that have more than 10 thousands locations worldwide in more than 80 countries. People from younger age to older age also know the slogan of KFC‚ which is “Finger lickin’ Good”‚ and the old man with white suits hand holding a black color crutch. Nowadays‚ we can see KFC in any shopping centre‚ or some popular location. We can get service or their product easily‚ it really convenient
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Yum! Brands Building the KFC Global Brand Micky Pant YRI Chief Marketing Officer KFC International – Strong ’06 Performance 5% SSS Growth Nearly 300 More Traditional Restaurants BYA Update Solid sales growth across the world‚ with renewed strength recently South Africa Middle East Netherlands Europe FBU Mexico Asia FBU Australia U.K. France India Japan Germany Russia YTD 17% 9% 8% 7% 6% 5% 5% 4% 4% 1% Flat -1% N/A Note: YTD same-store-sales growth above are estimates‚ including
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